delta nano fresh perspective

FRESH PERSPECTIVE

DELTA NANO

WHERE ARE WE NOW?

New 1.

Intense 2.

Common USP 3.

Improve B2C 4.

WHAT must be done?

NEW DIRECTION

PROPOSED BRAND DIRECTION

AUDIENCE

HYGIENE TARGET AUDIENCE

HOME OWNERS

AUTOMOTIVE TARGET AUDIENCE

TAXI DRIVERS

FOCUS

CONSISTENT

Reposition 1 2

3 4

5

Personality

Slogan Colour

Identity

THINGS TO COVER

REPOSITION

“Kills bacteria, viruses, mold, algae”

“Eliminates odor”

“No toxic chemicals and solvents”

OLD Unique Selling Preposition

1 2 3

“Green Nanotechnology” 4

NEW Unique Selling Preposition

Protects one’s environment

“ “

PERSONALITY

OLD BRAND PERSONALITY

“UNKNOWN”

NEW BRAND PERSONALITY

WARMTH, CARING,

RELIABLE

“

“

SLOGAN

OLD SLOGAN

“Anti-bacterial Deodorizing Hygiene Spray”

NEW SLOGAN

EASE BE AT

“

“

COLOUR

OLD BRAND COLOUR

Blue Yellow

NEW BRAND COLOUR

Red

IDENTITY

OLD BRAND IDENTITY

NEW BRAND IDENTITY

Reposition 1 2

3 4

5

Personality

Slogan Colour

Identity

RECAP

TIMELINE

“BE AT EASE” CAMPAIGN

BE AT EASE CAMPAIGN SLOGAN/TAGLINE

EASE BE AT

“

“

BE AT EASE COLOUR SCHEME

Dark Red

White Dark Orange

Black

PREPARATION 1 THINGS TO COVER

BRAND AWARENESS 2 BRAND REMEMBRANCE 3

PREPARATION

3 MONTHS

AWARENESS

EXPOSURE

°

Packaging 1 2 3 4 5 6

Point of Sales Displays

Website Facebook

YouTube Guerrilla Marketing

360° EXPOSURE

7 Hanger Ads 8 Car Decals

PACKAGING

OLD PACKAGING

NEW AUTOMOTIVE PACKAGING

NEW AUTOMOTIVE PACKAGING

NEW AUTOMOTIVE PACKAGING

NEW HYGIENE PACKAGING

NEW HYGIENE PACKAGING

NEW HYGIENE PACKAGING

POINT-OF-SALE DISPLAYS

7-ELEVEN POINT-OF-SALE DISPLAYS

SUPERMARKET POINT-OF-SALE DISPLAYS

BUNDLE PRICING POINT-OF-SALE DISPLAYS

WEBSITE

OLD WEBSITE

NEW WEBSITE

PROTECTS ONE’S ENVIRONMENT

Contact Us

Delta Nano Automotive

Delta Nano Hygiene

Delta Nano Green Home About

Us

Copyright 2010 - 2013 Connect with us:

Delta Nano eMart

NEW WEBSITE

PROTECTS ONE’S ENVIRONMENT

Contact Us

Delta Nano Automotive

Delta Nano Hygiene

Delta Nano Green Home About

Us

Copyright 2010 - 2013 Connect with us:

Delta Nano eMart

FACEBOOK

OLD FACEBOOK PAGE

NEW FACEBOOK PAGE

PROTECTS ONE’S ENVIRONMENT

Delta Nano is a revolutionary product utilising green nano technology to disinfect 99.9% of germs, bacteria and viruses. Be at ease, feel protected, use Delta Nano today! Website: http://www.deltanano.com 3,000

3,000 likes □ 30 talking about this

BANNER ADS FACEBOOK PAGE

Harnessing the power of nano- technology, Delta Nano eliminates 99.9% of germs, bacteria, viruses and mould.

deltanano.com

Protect your environment today!

BANNER ADS FACEBOOK PAGE

Harnessing the power of nano- technology, Delta Nano eliminates 99.9% of germs, bacteria, viruses and mould.

deltanano.com

Protect your environment today!

BANNER ADS FACEBOOK PAGE

YOUTUBE

OLD YOUTUBE PAGE

NEW YOUTUBE PAGE

PROTECTS ONE’S ENVIRONMENT

PROTECTS ONE’S ENVIRONMENT

TRUEVIEW IN-STREAM YOUTUBE PAGE

Advertisement 0:28

You can skip to video in 3

BE PROTECTED

YOUTUBE PAGE

Advertisement 0:24

Skip Ad

PROTECTS ONE’S ENVIRONMENT

TRUEVIEW IN-STREAM

BE PROTECTED

TRUEVIEW IN-STREAM YOUTUBE PAGE

Advertisement 0:29

Be protected! Visit www.deltanano.com

BE PROTECTED

Skip Ad

GUERRILLA MARKETING

PROPOSED GUERRILLA MARKETING

PROPOSED GUERRILLA MARKETING

HANGER ADS

CAR DECALS

PROPOSED CAR DECALS

PROTECTED WITH

deltanano.com For more info visit:

“Kills 99.99% of germs, bacteria and viruses using green nanotechnology”

Packaging 1 2 3 4 5 6

Bundle Pricing

Website Facebook

YouTube Guerrilla Marketing

360° EXPOSURE

7 Hanger Ads 8 Car Decals

REMEMBRANCE

CONSTANT COGNITION

CSR 1 2

3 4

5

Facebook

YouTube Hanger Ads

Car Decals

CONSTANT COGNITION

CORPORATE SOCIAL RESPONSIBILITY

MATURE HDB ESTATE (EG: TOA PAYOH)

Possible featuring a news release!!!

FACEBOOK

PUBLIC RELATIONS FACEBOOK PAGE

The Delta Nano team has efficiently clean up the places of mature HDB estates today. A total of 400 units of flats has benefited from Delta Nano. What the Delta Nano team has done is to clean the houses of these elderly. After that, it was sprayed with Delta Nano to disinfect the bacteria, germs, viruses and mould.

BANNER ADS FACEBOOK PAGE

YOUTUBE

TRUEVIEW IN-STREAM YOUTUBE PAGE

Advertisement 0:28

You can skip to video in 3

BE PROTECTED

HANGER ADS

CAR DECALS

PROPOSED CAR DECALS

PROTECTED WITH

deltanano.com For more info visit:

“Kills 99.99% of germs, bacteria and viruses using green nanotechnology”

CSR 1 2

3 4

5

Facebook

YouTube Hanger Ads

Car Decals

CONSTANT COGNITION

PREPARATION 1 RECAP

BRAND AWARENESS 2 BRAND REMEMBRANCE 3

EXPECTED RESULTS

RESULT #1

81000 BANNER AD CLICKS

RESULT #2

200000 VIEWS YOUTUBE TRUEVIEW IN-STREAM

RESULT #3

1000 TAXIS CAR DECALS

RESULT #4

300000 WEBSITE VISITS

RESULT #5

3000 Facebook Fans

BUDGET

BUDGET HANGERS ADS $45,000

CSR $30,000

VIDEOS $10,000

BANNER $13,500

YOUTUBE $10,000

DECALS $1,110

DESIGN $5,000

GUERILLA MARKETING $35,100

BUDGET TOTAL BUDGET $149,710

SESSION

THANK YOU!!!