defining and living your personal brand
Post on 12-Jan-2015
454 Views
Preview:
DESCRIPTION
Presentation to hundreds of students in Kelley School of Business at Indiana University about discovering and living their own personal brand knowing that graduation presents a clean slate for each student to define who they are as a person and professional.
TRANSCRIPT
1
“What am I 'posed to do when the club lights come on?”Discovering Your Personal Brand
January 12, 2012
22
3
A brand is a promise
What is a brand?
4
… exceptional quality and high expectations.
A promise of…
5
A promise of…
… questionable decisions and risks.
6
A promise of…
… polarizing passions and interests.
Still with me?
8
Finding your promise
9
Defining your promise…
Know your audience and their unmet needs- Boss- Family- Friends- Significant other
10
Keeping your promise…
Perception is reality- Appearance- Artifacts- Communications- Word of mouth
11
So what’s your promise?
top related