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Friending Over 50 5  truths  about  marke.ng    to  baby  boomers  with  social  media  

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

D e b b i e   W e i l  

Why should businesses care about social

media?

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

       Your  brand  is  what  people  say  about  you  when  you’re        

out  of  the  room.      -­‐  Jeff  Bezos,  Amazon.com  

Great Truth

Baby boomers love social media.

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

“Older people don’t use the Internet much differently except they use longer sentences and spell things properly.”

Great Truth

Baby boomers and Aussies

love social media.

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

Courtesy  Brio  Group  h?p://www.slideshare.net/briogroup/social-­‐media-­‐for-­‐business-­‐7974830    Debbie  Weil  -­‐  Friending  Over  50  ©2011  

Courtesy  Brio  Group  h?p://www.slideshare.net/briogroup/social-­‐media-­‐for-­‐business-­‐7974830    Debbie  Weil  -­‐  Friending  Over  50  ©2011  

-  More than 25% of Australian businesses are on Facebook

-  17 percent are on Twitter -  10 percent are on YouTube

Source: May 2011 study by Nielsen and Community Engine

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

BEST CUSTOMER

BABY BOOMER

“They (baby boomers) are the ideal consumer. They have money, they consume loads of media and they remain optimistic.”

New  York  Times,  May  14,  2011    “In  Shi(,  Ads  Try  to  En3ce  Over-­‐55  Set”    

U.S. baby ���boomers will

spend ���$2 trillion annually  

50 is the new 50

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

Great Truth

It’s not about “financial services.”

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

The Hartford Financial Services Listening to customers and inspiring

Added  Notes  to  this  page  

Ma?,  make  2nd  wipe  down  the  Facebook  page  –  NOT  back  to  the  Twi?er  page  –  can’t  figure  out  how  to  do  this  

Corporate ���sponsor U.S. Paralympics

Wells Fargo Pioneer in use of social media

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

Ma?,  HELP!  I  don’t  want  to  click  more  than  2  [mes  AFTER  I  click  onto  the  Wells  Fargo  case  study  slide(s).  I’ve  tried  to  fix  this  but  in  the  process  have  messed  up  the  anima[on.    So  I  want  it  like  this.  I’m  showing  you  what  I  want  to  see,  by  using  three  slides.  You  collapse  it  into  two  slides  and  fix  the  anima[on.    On  1st  click  (i.e.  from  previous  slide),  the  WF  flash  mob  video  shows  up  (it’s  just  a  screen  shot  –  I  won’t  play  it),  along  with  the  brown  circle  that  says  WF  has  8  blogs  AND  the  “find  us  on  Facebook”  circle.        

Wells Fargo has 8 blogs  

Wells Fargo Blog strategy is to listen to customers

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

“Merger with Wachovia”���

blog  

“Guided by ���History”���

blog

Great Truth

You gotta surprise and delight.

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

Twitter

Facebook

LinkedIn

Tweetdeck blogs

Flickr

MySpace

YouTube

email mobile apps

YOUR CUSTOMER

Living Social Deals you can’t resist

Added  Notes  to  this  page  

Pay $1.00 ���and get ���

$100 cash ���back  

Great Truth

Every one of you is a storyteller.

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

 Photo  by  Delta  Airlines  passenger  Stefanie  Gordon.  

Space Shuttle Endeavor blasts through the clouds. Photo snapped with an iPhone.

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

           Make  meaning…  make  the  world  a  beHer  place.                                        -­‐  Guy  Kawasaki  

Great Truth

Sweet spot is where you make meaning.

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

sweet spot

SWEET  SPOT    -­‐ Surprise  -­‐ Woo  (to  be  wooed)  -­‐ Easy  to  see  value  -­‐ Easy  to  engage  with  you  -­‐ Timely  and  topical  

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

Social  media              is  changing  the  world.                                      -­‐  Debbie  Weil  

SPEAKER

Named  one  of  the  Most  Influen[al  Women  in  Technology  in  2010,  Debbie  Weil  is  an  author,  speaker,  and  corporate  social  media  consultant  based  in  Washington  DC.      EMAIL:  debbie.weil@gmail.com  MOBILE:  202.255.1467  WEBSITE:  www.debbieweil.com  TWITTER:  @debbieweil

Debbie  Weil  -­‐  Friending  Over  50  ©2011  

RESOURCES Blogs   For case studies on how to use social media: ���Mashable www.mashable.com Problogger www.problogger.net CopyBlogger www.copyblogger.com���Seth Godin http://sethgodin.typepad.com  

Books   New Rules of Marketing and PR ���by David Meerman Scott (2nd ed.) Measure What Matters by Katie Delahaye Paine Poke the Box by Seth Godin The Corporate Blogging Book updated edition���by Debbie Weil (Amazon Kindle)