day 1-t4-1430 eduardo-sanchez-20120523
Post on 20-Aug-2015
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Voice Revenue Model Crisis
OTT Players eroding Service Provider’s revenue
Existing Mobile Service Trends
voice SMS
Data Connectivity
Commerce
Contents Entertain -ment
VoIP SMS
Voice Service Comparison at a Glance
GSM UMTS VoLTE
Codec GSM FR, GSM HR, GSM EFR, AMR, AMR-WB
AMR, AMR-WB
- Speech : AMR, AMR-WB - Video : H.263, H.264 - Real-time Text : T.140
QoS Dedicated Channel Dedicated Channel
Network Controlled QoS by QCI - IMS speech : QCI 1 - IMS signaling : QCI 5
Required Components
- Legacy TDM : TRAU, MSC - IP based : MSC server, MGW
MSC Server, MGW
IMS Subsystem
2G/3G Voice has provided “good enough” quality of experience for voice service
However, VoLTE provides Service Provider’s with
New Services for Rich Communications
RCS is … Combined solution for new way of communication in messaging, chatting, sharing and network storage based on presence and group information
Supported by OMA and GSMA RCS Spec.
Integral solution with Network Address Book
Rich Communication
Instant
Messaging
Presence Contents
Sharing
SMS,
MMS
MMBOX Video
Chatting
VoLTE Realization Strategy
1st Phase
2nd Phase
3rd Phase
Basic LTE Data Service Without Voice
National LTE Coverage With Basic mVoIP Service
IMS Centralized Service With Integrated PS Service
eNodeB EPS
IMS Server
HSS
MGC MGW
SBC
PCRF
IMS
Pico/Femto eNB w/ WiFi
HeNB GW, SeGW, ePDG
2G/3G Legacy
IWF
Market Agreed Phased Approach for Complete VoLTE
Benefit of VoLTE with Rich Multimedia Service
Rich
Communications
User Generated
Services & Contents
Pervasive
Networking
Mobility
In Work & Life
Contents &
Applications are
Driving the Market
• More than 70% of traffic will be Multimedia type of data by 2015.
• UCC is the most popular contents • Mash-up : On of Top10 trends ‘ You can not afford to ignore ’
• 70M connected M2M Devices by 2014 (Berg Insight) • A trillion connected Devices in 10-15 years “ (Economist)
• Mobile : One of Top 10 internet trends (KPCB)
• Key enabler of Google Apple and major Telco’s ‘SMART’ business
VoLTE and RCS can fulfill the demands for the connected web user
Need to work for New Revenues
4G Service: with differentiated downlink service speeds by using a tiered approach
Premium Revenue
New Revenue
“Dumb Bit Pipe” data service will not guarantee revenue for very long
Experience from Korea
Operator 3G All you can eat data
LTE Tiered pricing
~ 47 $ (most popular)
~ 53 $ (most popular)
~ 85 $ (top end)
KT 300 mins voice 350 SMS Unlimited data
350 mins voice 350 SMS 5 GB data
1050 mins voice 1050 SMS 18 GB data
SKT 300 mins voice 250 SMS Unlimited data
350 mins voice 350 SMS 6 GB data
1050 mins voice 1050 SMS 20 GB data
LG-U+ 300 mins voice 300 SMS Unlimited data
350 mins voice 350 SMS 6 GB data
1200 mins voice 1000 SMS 20 GB data
Early VoLTE Commercial Plans
VoLTE commercial in Q3 2012, SRVCC
VoLTE commercial in October 2012
Nationwide VoLTE commercial in October 2012 Turn off CDMA in 2015 and only VoLTE for voice
VoLTE - Challenges & Solutions
Challenge in VoLTE : quality degradation in boundary area
VoLTE performance enhancement via Samsung Smart LTE Networks
Conventional LTE Smart LTE Performance
Enhancement
Ch
ann
el Q
ual
ity
A B C
A B
C
Average Cell Performance
1.8 times
Samsung Synergy
Telecom Systems Mobile & IT Solution Media Solution Center
Earlier service introduction, earlier and better optimization
Conclusions
SAMSUNG SMART LTE NETWORKS
SMART SYSTEMS FOR A NEW ERA
Visit us – booth 44
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