david lyon - head of procurement, cancer research uk

Gamification in ProcurementJUNE 2016

What is your perception of a “Game”

What is GamificationGamification:ˌɡeɪmɪfɪˈkeɪʃ(ə)n/

noun: the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service."gamification is exciting because it promises to make the hard stuff in life fun"

Often characterized by:1. High levels of visibility of self and other’s progress2. Setting small, attainable, progressive goals3. With feedback through non-important rewards4. Collaboration & team-work bonus5. Progressively higher levels6. Self determined pace

The theory

Actually … It’s highly likely that you and your organisation is already involved in gaming in some shape or form

IBM survey for the Metro found that 71% of people use game-like processes and approaches in their everyday lives but only 23% had experienced gamification at work

Where is Gamification or Crowd Sourcing currently used in the broader world

In an interview of 1,021 Internet experts 53% predicted there would be significant advances in the usage and adoption of gamification in the workplace by 2020 with uses ranging from education, to wellness, marketing and communications.

*Pew Internet/Elon University report, The Future Of Gamification

Over 70% of Forbes Global 2000 companies surveyed in 2013 said they planned to use gamification for the purposes of marketing and customer retention.[3]

What it actually does is create a safe zone where it is allowed to practice

….and with the added security that everyone else is practising at the same time

And reinforces that you are part of a larger team…

Game = Fun = Creativity

So how can this apply in aProcurement context?

I’m going to touch on 4 areas where I have seen it working…. And I’d like to hear from you…

Training & Development

Problem solving

Recruitment

Performance Management

Would I Lie to You?

Learning Academy

there has been a 37 percent increase in the number of users returning to the site each week.

Crowd sourcing of problems

https://youtu.be/sHe5rumYOIY

Sea Hero Quest

Modern millennials are much more used to technology in the selection process

Screening candidates for coping under stress – delegating etc.

US Army

GCHQ

Making your personal results into a competition

Engaging with target audiences

So – What I’ve learned:Gamification does not need to be expensive

– You can apply the theories and practices in an old-school style– Pen and paper…. Words and stickers work just as well as an expensive

App/Bot

It’s great for engagement– Team-building & collaboration develop– Morale and confidence increase– Team members learn how to support each other

If it’s fun…. You are more likely to get traction– A game (properly presented) is a safe way to try and ….fail…. Fail and

FAIL again…. Until you get so good that you don’t fail ever again….

NEXT STEPS:

I’d like to hear from you about your experiences in this innovative area – Is it a fad or a trend?

Some more reading on the basic principles

Feel free to contact me on:

David.Lyon@cancer.org.uk020 3469 6862

The Angel Building 407 St John StreetLondon EC1V 4AD LondonUnited Kingdom

Thank You