date:2009 q4 prepared : marketing

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Date:2009 Q4 Prepared : Marketing

KINGMAX Group

Company Profile

Index

Background– Basic Information– Global Operation / Facility– Revenue Breakdown– Ranking

Strength– Trustworthy Sales Support– Creative Marketing Assistance– Optimized Operation – Innovated Technology– Why KINGMAX

Product Advantages– USB Flash Drive series– Flash Card series– Card Reader series– DRAM Module series– Mobile Phone Battery

series

- Ranked No. 1 in DRAM category/ No.3 in USB category in Vietnam- Super Stick Mask wins 『 Best design award 』 in Russia

Awards

3

KINGMAX Vision

KINGMAX’s competitive ability is strengthened with following1. Vertical Integrated Solution (Manufacture site)

2. Well-known Brand and Outstanding Business Strategy (Sales/Marketing site)

To become the leading provider of world-class turn-key DRAM and Flash memory

solutions

4

Background

Basic Information

KINGMAX was found in 1989.

The KINGMAX Group is made up of the following affiliated companies:

KINGMAX Semiconductor Inc. : Memory modules

KINGPAK Technology Inc. : IC packaging and testing

KINGMAX Digital Inc. : Flash Products

International Branding Marketing Inc. ( Listed

Company) : DRAM\Flash distributor

Group Capitalization: US$100.6 Million (2008)

Group Employees: 797 (Dec./08)

Group revenue: US$340.3 Million (2008) ,

Worldwide Presence: Taiwan

China

Hong Kong

KINGMAX Affiliates KINGMAX Affiliates Introduction

KINGMAX Semiconductor Inc (Manufacture and sale of DRAM

memory modules)

Established in 1989. ISO9000 certified. Specializes in memory modules 2008 revenue was US$122.5 Million 170 employees. (based in Taiwan)

KINGPAK Technology Inc. (IC packaging and testing)

Established in 1997. ISO9000 and 14000 certified. Specializes in semiconductor packaging and testing. 2008 revenue was US$69.5 Million 550 employees. (based in Taiwan)

KINGMAX Digital Inc.

(Manufacture and sale of Flash products)

Established in 2001. ISO9000 certified. Specializes in digital storage products. 2008 revenue was US$144.8 Million. 67 Employees. (based in Taiwan)

International Branding Marketing Inc.

(DRAM ＼ FLASH distribution)

Established in 1991. Became part of the KINGMAX Group in 2007. Rename as IBMI from 2009 July. Responsible for the distribution of KINGMAX and LEXAR brand products in Taiwan and Elixir brand in

Southeast Asia.

TRUEPAK  ELECTRON(GUANGZHOU) LTD (Manufacturing Flash products)

Established in 2007. Specializes in manufacturing flash products. 2008 revenue was US$0.45 Million 290+ Employees (based in China)

Source: Internal KINGMAX statistics for 2008

KINGMAX Group Operation Structure

KINGMAX Group Operation Structure

Global Operation / Facility

Headquarter,Taiwan

Branch Office, China

Branch Office,HK

Manufacturing Factory, HsinChu, Taiwan

Manufacturing Factory,

Guangzhou, CN

Packaging Factory, HsinChu, Taiwan

Packaging Factory, Guangzhou, CN

Revenue Breakdown – by region

Others5%America

10%

Euro20%

Asia-Pacific35%

China30%

DRAM

Others5%America

15%

Euro30%

Asia-Pacific25%

China25%

Flash

Global Presence

More than 50 countries ;

More than 200 Distributors

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RANKING—iSuppli 2009 Flash Market

Source: iSuppli

Topic: Ranking of Flash Memory Card Market, Worldwide, 2008

Status: KINGMAX stands on #12

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RANKING—iSuppli 2009 DRAM Market

Source: iSuppli

Topic: Ranking of DRAM Module Market, Worldwide, 2008

Status: KINGMAX stands on #12

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RANKING—Gartner 2008 Flash Market

Source: Gartner

Topic: Ranking of Flash Market, Worldwide, 2006 and 2007

Status: KINGMAX stands on #11 and #18, for 2007 and 2006 separately

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RANKING—Gartner 2008 DRAM Market

Source: Gartner Topic: Ranking of DRAM Market, Worldwide, 2006 and 2007

Status: KINGMAX stands on #12, 2006 and 2007

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Strength

Our Strength

Trustworthy Sales Support

Global Marketing Assistance

Optimized Operation

Innovated Technology

Established and expanding network of global distribution that brings KINGMAX product to more than 50countries worldwide.

Global distribution

Trustworthy Sales Support

Channel Management

Specialized distributors and dedicated channel management in local market to protect from parallel imports or disturbances

Fast feedback & industry news updates

Fast information feedbacks and industry news updates in aiding to your critical purchasing decision and timing.

Flexibility ResponseFlexibility in cooperation in terms of meeting the demand of dynamic changes in memory trend and availability.

OEM/ODM: Motorola/LG mobile;Customize: Vodafone/ Intel; Preload: WindowsVista/NOD32 and etc.

Complete product mix

Global Marketing Assistance

International Marketing Plan

What do we offer?

What’s our support?What can we do?

Sales Promotion

Exhibition

PR

Event Marketing

Awards

Premiums

CIS

Media ADs

Package Design

POSM

POP/DM

Decoration

After Service

MDF

Global Marketing Fund

Special Project Budget

Optimized Operation

Well system management

Promising delivery schedule

Global logistic management

After Service

By implementation of ERP, totally increase the production efficiency and quality control by customer required

Well system management for customer’s order confirmation as well as delivery commitment

Consolidation on allocation of Global production capacity and resource

Trustworthy after sales support and warranty service

Quality Control~ Optimized Operation ~

Quality Control System

Environmental/

Safety requirementReliability

Factory is certified of ISO9001,TS16949 & ISO14000

Product is made under strictly quality managed system

non-use of hazardous material applied to RoHs/Halogen-Free/PFOS 

Completely DVT test on critical environment as High/Low Temp, Moisture/Corrosion, Salt Spray, Thermal Cycling, Bending, Drop, ESD, Vibration/Shock and Waterproof Testing :

After Service~ Optimized Operation ~

Global Warranty Policy

Instant Response of Field Application

Reply within one working day (24 hours) through email or hotline

Prompt RMA Mechanism Return within 14 days

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Innovated Technology

Package Patent– PIP Technology / TinyBGA– 200 patents above

Integrated Solution

- To create the synergy

- To meet customized service

Product Differentiation

- To produce value-added product

- To expend market field

Why KINGMAX

Well-Known Brand &

Well-Managed Channels

Customize and Flexibility (One-Stop Shop Service)

Stability &

Reliability

Consistent

Product Solution

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Product Series

USB Flash Drive Product

Flash Drive Road Map 2010

Classic seriesSeasonal edition2/ 4/ 8/ 16GBSuper Stick STAR 8/16/32GB

Pop series

Fighter (PD-02)2/ 4/ 8/ 16GB

Fighter (PD-01)2/ 4/ 8/ 16GB

Tiger edtion(PD-07)

2/ 4/ 8GB

Elite series

Kuso seriesFighter (KD-01)2/ 4/ 8/ 16GB

ED-018/ 16/ 32/ 64/ 128GB

2009.11

2009.12

2009.12

2010.01

2010.02

2010.01

2010.04

stands for 『 Launch Date』Note:

2009

10 11 12

2010

01 02 03 04 05 06 07 08 09

USB3.0 version32/ 64/ 128GB

2010.06

Flash Card Product

Class 10Class 10 533X

/600X

533X/

600X

Memory Card Road Map 2010

2009

10 11 12

2010

01 02 03

2010

04 05 06

2010

07 08 09SD Card2GB-4GB Class 2/4/6

Waterproof SD Card

Micro SD

CF Card

8GB-32GB Class68GB-32GB Class10

4GB Class 2/4/6

8GB-32GB Class 6

8GB-32GB Class 10

4GB-8GB 133X16GB-32GB 200X16GB 533X32GB 533X/600X

2GB-16GB Class 2/4/66GB-16GB Class 10

2009.11

2009.12

2009.122009.12

2009.12

Memory Card Reader Road Map 2010

2009

10 11 12

2010

01 02 03

2010

04 05 06

2010

07 08 09

2009.11

2009.12

Multi-function card reader

Combo function card reader

Single function card reader

CR-01

CR-03

CR-04 2009.11

SSD Product

DRAM Module Product

DDR3 Unbuffer DIMM

2009

10 11 12

2010

01 02 03

2010

04 05 06

2010

07 08 09

2009.12

2009.11

2010.Q3

2010.Q1

2010.Q2

2010.Q1

DDR3 1333MHz 1GB/2GB

DDR3 1600MHz 1GB/2GB

DDR3 2000MHz 1GB/2GB

DDR3 2200MHz 2GB

DDR3 2600MHz 2GB

DDR3 1333MHz 4GB

DDR3 1600MHz 4GB

DDR3 2000MHz 4GB

DDR3 2200MHz 4GB

DDRIII Unbuffer DIMM

DDR3 2600MHz 4GB 2010.Q4

2009

10 11 12

2010

01 02 03

2010

04 05 06

2010

07 08 09DDRIII SO-DIMM

DDR3 1066MHz 1GB/2GB

DDR3 SO-DIMM/Registered DIMM

DDR3 1333MHz 1GB/2GB

DDR3 1600MHz 1GB/2GB 2009.Q4

DDR3 1066MHz 1GB/2GB/4GB

DDR3 1333MHz 1GB/2GB/4GB

DDRIII Registered DIMM

Contents Card

USB Flash Drive

microSD/microSDHC(Mobile Phone)

SD/SDHC(Digital frame / camera)

Turbo Vaccine Antivirus software

+UD-01 USB Flash

DriveContents Card Solution

Successful examples

Translator software preload

+microSD

Guinness World Records video preload

+microSD

Microsoft Windows Vista SP 1

+U-drive USB Flash

Drive

Contents Card

New Product Line :

Mobile Phone Battery

Mobile Phone Battery

Why KINGMAX steps into battery industry?

Well-known brand & channel

management

Existing mobile phone channels

Great market demand of

energy products

Corporate

Sustainability

Mobile Phone Battery

Advantages of KINGMAX battery

Battery Product Line Roadmap

2009 Q4 2010 Q1

BL4C/4U/ 5C/5J/6FBP4L/5M/6M BP4L-enhance

BST-33 / 38

9500 & 9000

SMART PHONE

Storm / 9560

Htc - series

Compatible with…..

BST-43 / 37

Samsung - series

LG - series

Coming New Models

Coming New Models

iPhone external rechargeable battery

Latest Award

Super Stick Mask won the 『 Best Design 』 “” award in IT Expert (Russia)

Ranked No. 1 - DRAM category

No.3 - USB category in PC World (Vietnam)

Top 3 Brands (DRAM Category) in HWM Brand Survey 2009 (Malaysia)

DDRIII 1333 Triple Channel received the Editor Recommend Award from PCeKspert (Croatia)

AWARDs – ASIA

AWARDs – EU

Thank You