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© 2009 Datalogic Scanning - Confidential Information© 2009 Datalogic Scanning - Confidential Information Revision C 20090504
© 2009 Datalogic Scanning - Confidential Information
The Datalogic Group
© 2009 Datalogic Scanning - Confidential Information
The Datalogic Group
Datalogic MobileHQ Bologna, Italy
Datalogic Automation HQ Bologna, Italy
Business DevelopmentHQ Bologna, Italy
Datalogic ScanningHQ Eugene, OR, USA
DATALOGIC SpAHQ BOLOGNA, CORPORATE
Steering CommitteeExecutive Management
Board of Directors
Handheld ReadersBUSINESS UNIT
High PerformanceRetail POS Scanners
BUSINESS UNIT
Mobile ComputersBUSINESS UNIT
Unattended ScanningSystems - Industrial
BUSINESS UNIT
Enterprise BusinessSolutions
BUSINESS UNIT
Small/Mid BusinessBar Code Solutions
BUSINESS UNIT
RFIDBUSINESS UNIT
DetectionBUSINESS UNIT
MarkingBUSINESS UNIT
© 2009 Datalogic Scanning - Confidential Information
Datalogic: At a Glance
• Corporate Headquarters in Bologna, Italy• Listed on the STAR segment (Star: DAL.MI) of the Italian
Stock Exchange since 2001• About 2,000 employees in 30 countries • 7 Manufacturing plants• 8 Research and Development laboratories with over 300
engineers• More than 800 patents• Direct presence in more than 30 countries worldwide
selling to over 100 countries• Beyond 1,000 partners worldwide
© 2009 Datalogic Scanning - Confidential Information
Datalogic: 3rd Largest in the ADC Market
Figures by
© 2009 Datalogic Scanning - Confidential Information
Datalogic: R&D Expenditure25.0
26.314.711.49.38.5
8.97.3
4.56.0
6.2%6.9%7.1%7.7%7.2%7.2%8.0%
6.9%6.4%
5.6%
0
5
10
15
20
25
1998 1999 2000 2001 2002 2003 2004 2005 2006 20070.00%
5.00%
10.00%
15.00%
20.00%
25.00%
M€ % on Rev
789 Patents – 300 Engineers Worldwide
© 2009 Datalogic Scanning - Confidential Information
Datalogic: Product Innovations
More than 19 developments per year!
32
11
8
56
21
45
11
32
10
10
13
24
0
4
1012
9
20
12
6
9 8
23
13
17 16
22
14 13
16
23
35
0
5
10
15
20
25
30
35
40
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
PRODUCT UPDATES NEW LINE OF PRODUCTS BREAKTHROUGH INNOVATION TOTAL DEVELOPMENTS
© 2009 Datalogic Scanning - Confidential Information
Datalogic Scanning
© 2009 Datalogic Scanning - Confidential Information
Headquarters and Facilities
• Headquartered in Eugene, Oregon, USA (A wholly owned subsidiary of Datalogic S.p.A.)
• Two Design Centers (Bologna, Eugene)
• Three Manufacturing Facilities (USA, Slovakia, Vietnam)
• Eight Subsidiaries (Spain, France, UK, Germany, Italy, Japan, Singapore, Australia)
• Fifteen Sales Offices (Toronto, Greenville, Miami, Medellin, Mexico City, Sao Paulo, Bologna, Malmö, Moscow, Istanbul, Mumbai, Hong Kong, Bangkok, Shanghai, Beijing)
China
© 2009 Datalogic Scanning - Confidential Information
Datalogic Scanning Global Presence
© 2009 Datalogic Scanning - Confidential Information
Executive Leadership Team
Chet GalkaVP
Finance
Chet GalkaVP
Finance
Pietro TodescatoGM
Handheld Scanning
Pietro TodescatoGM
Handheld Scanning
Bill ParnellPresident and CEOBill Parnell
President and CEO
Rhone LeeVP
Human Resources
Rhone LeeVP
Human Resources
Matt SchlerGM
Fixed Retail Scanning
Matt SchlerGM
Fixed Retail Scanning
David SullivanSr. VP Worldwide Sales, Services and Marketing
David SullivanSr. VP Worldwide Sales, Services and Marketing
Brad WestVP
Supply Chain Operations
Brad WestVP
Supply Chain Operations
© 2009 Datalogic Scanning - Confidential Information
2008 Global Provider of ADC Solutions
31% 57%
12%
EMEA Americas Asia Pacific
© 2009 Datalogic Scanning - Confidential Information
Motorola 17.5%
Fujitsu 8.1%
Datalogic 31.8%Metrologic
16.2%
NCR 23.5%
Other 2.8%
Global POS Fixed ScannersSegmented by Vendor Share ($398.2 M)
Magellan High Performance Scanners:Magellan High Performance Scanners:
• Number 1 global market share• Number 1 brand in the Americas• Number 1 brand in EMEA
For the last three years, Magellan Scanner/Scales have out-performed all competition:
• 3 times faster growth than market average• 3 times any competitor in absolute value
Magellan Scanner/Scales are installed in every one of the top-ten global retailers
• Number 1 global market share• Number 1 brand in the Americas• Number 1 brand in EMEA
For the last three years, Magellan Scanner/Scales have out-performed all competition:
• 3 times faster growth than market average• 3 times any competitor in absolute value
Magellan Scanner/Scales are installed in every one of the top-ten global retailers
Figures by
© 2009 Datalogic Scanning - Confidential Information
Intermec 3.2%
Datalogic 15.3%
Metrologic 14.0%
Motorola 29.3%
Opticon 4.6% HHP
12.7%
Unitech 3.0%
Others 17.7%
Global Handheld ScannersSegmented by Vendor Share ($861.5 M)
Figures by
Handheld Scanners:Handheld Scanners:
• Datalogic handheld scanners have set the rules of the game in the market place
• Products such as Gryphon and PowerScan have become a must-have and a benchmark for the competition
• Technology and Innovation• Features like the ‘Green Spot™’ are
making the difference every day, everywhere in the world
• Number 1 by far in EMEA, DatalogicScanning is rapidly gaining market share in the Americas and in Asia
• Datalogic handheld scanners have set the rules of the game in the market place
• Products such as Gryphon and PowerScan have become a must-have and a benchmark for the competition
• Technology and Innovation• Features like the ‘Green Spot™’ are
making the difference every day, everywhere in the world
• Number 1 by far in EMEA, DatalogicScanning is rapidly gaining market share in the Americas and in Asia
© 2009 Datalogic Scanning - Confidential Information
PowerScan8000 SeriesNext generation series of PowerScan (PD8300, PM8300 and PD8500)
20071974 1980 1984 1994 1998 2000 2002 2006 2008
Gryphon Next GenerationNext generation series of Gryphon handheld readers (GD4100 and 2D Plus)
PowerScan/Dragon First generation of PowerScan and Dragon industrial handhelds
DL60Design of the first CCD handheld reader
First Commercial UPC Bar Code ScanMarsh Supermarket, Troy, Ohio USA
Model F (750F)The world’s first low-cost bar code scanner
MagellanThe world’s first 360° scanner/ scale
GryphonFirst high performance linear imager with Green Spot patented technology
Technology Milestones
Magellan 1000iThe world’s first omni-directional imaging presentation scanner
PreScanQueue-busting software for Magellan and PowerScan
Magellan 8500Worlds first scanner toread all 6 sides with SurroundScan 3D Scanning
Magellan 9500First scanner to scan and deactivate EAS tags in one motion
© 2009 Datalogic Scanning - Confidential Information
100% Dedicated to Auto IDPassion and Professionalism
• We are investing: In technology, in new products, in the industry, in partners, in customers
• Datalogic Scanning provides a strong, influencing voice for retailers into industry groups
• Datalogic Scanning participates on every major industry standard committee• Board of Directors for AIM Global• Consultants to GS1
© 2009 Datalogic Scanning - Confidential Information
100% Dedicated to Auto IDEthics and Innovation
• Experienced Management Team focused on:• Customers• Product Excellence• Improving Market Responsiveness• Continuous Process Improvement• Certified by NQA to the ISO
9001:2000 Standard
• Committed to the Environment• Products with low energy footprints• RoHS and WEEE Compliant
© 2009 Datalogic Scanning - Confidential Information
• Our approach focuses on delivering quality and reliability throughout the product lifecycle. We believe: • Design creates reliability • Reliability testing validates design • Manufacturing creates quality • Quality testing validates
manufacturing • Datalogic Scanning's products help you
to deploy more reliable, high quality, industry standard scanning solutions within your enterprise.
100% Dedicated to Auto IDPersistence and Collaboration
© 2009 Datalogic Scanning - Confidential Information
• To offer solutions with the best possible benefits and greatest value added, Datalogic has developed a qualified global network of partners and selected resellers of recogized quality
• Over 85% of Datalogic Scanning business is sold through Partners
• 500 Business Partners Worldwide
100% Dedicated to Auto IDCommitment and Teamwork
© 2009 Datalogic Scanning - Confidential Information
Product Portfolio
© 2009 Datalogic Scanning - Confidential Information
In-CounterScanners and Scanner/Scales
• Magellan® Scale Technology• OmegaTek™ Productivity Technology• FirstStrike® Decoding• Datalogic’s Patented All-Weighs® Scale
Platter• Support for standard linear symbologies
(1D) as well as GS1 DataBar™ bar codes
• Options for electronic article surveillance (EAS) tag deactivation eliminate the need for separate scanning and deactivation processes.
• Value Added Features provide reporting tools that help decrease front-end costs by managing information on scanner software and diagnostics
© 2009 Datalogic Scanning - Confidential Information
• Magellan 8500Xt Scanner & Scanner/Scales• Highest performing fixed point-of-sale (POS)
scanners in the world.• Datalogic Scanning’s patented 360° six-sided
SurroundScan® 3D Scanning™• Datalogic Scanning’s patented All-Weighs®
Scale Platter• Magellan 8400/8300 Scanner &
Scanner/Scales• Smaller form factor, five-sided scanning• Medium/high volume checkout environments• Datalogic Scanning’s patented All-Weighs®
Scale Platter• Magellan 2300HS Horizontal Scanner
• Compact, horizontal form factor at an affordable price
• Medium/high volume point-of-sale (POS) applications
In-CounterScanners and Scanner/Scales
© 2009 Datalogic Scanning - Confidential Information
On-CounterPresentation Readers
• Variety of form factors and features to solve data collection needs
• Low to medium/high volume POS applications
• Convenience, specialty retail and drug stores
• Healthcare• Document handling in office
environments• Support for standard linear symbologies
(1D) as well as GS1 DataBar™ bar codes
© 2009 Datalogic Scanning - Confidential Information
On-CounterPresentation Readers
• Magellan® 2200VS Vertical Scanner• High performance for medium to high
volume point-of-sale (POS) applications• Large omnidirectional scan pattern, ideal
for both sweep and presentation scanning styles
• Magellan® 1X00 Series Readers• A unique approach to imaging
technology by using digital scan patterns for omnidirectional reading
• Maximum reliability and high performance, while excelling at capturing hard-to-read bar codes
• Compact size makes them the ideal solution when counter space is limited
• Support for image capture functions, PDF417, Data Matrix label decoding as well as standard support for linear codes
© 2009 Datalogic Scanning - Confidential Information
On-CounterPresentation Readers
• Diamond™ Presentation Scanner• Omnidirectional presentation laser
scanner• Excellent value for those seeking good
performance in an economical design• Heron™ Presentation Readers
• Entry level presentation reader, the Heron is packed with features to delight any user
• Perfect for large or small retail POS or office applications.
• Optional integrated EAS tag deactivation and bar code reading in one smooth motion.
• All Herons feature Datalogic’s exclusive patented ‘Green Spot’ for good read feedback directly on the code
© 2009 Datalogic Scanning - Confidential Information
Handheld Readers
• Choice of Reading Technology• Linear Imagers (1D)• Area Imagers (2D)• Laser Scanners (1D or 2D)
• Corded and Cordless Models Available• Datalogic’s STAR Cordless System™
(433 or 910 MHz)• Bluetooth® Wireless Communication
• Products for General Purpose and Industrial Applications
• Premium, feature-rich products for advanced installations
• Value line products for basic reading requirements
© 2009 Datalogic Scanning - Confidential Information
General PurposeHandheld Readers
• Gryphon™ Series• Premium, feature-rich solution for
general purpose applications• Top reading and decoding speed
including unmatched performance on high resolution codes
• Models for 1D and 2D label decoding• Datalogic’s patented ‘Green Spot’ for
good read feedback• QuickScan® Series
• High value products to meet basic scanning needs
• Touch™ Series• Excellent cost-effective solution for
document handling and retail applications
© 2009 Datalogic Scanning - Confidential Information
IndustrialHandheld Readers
• PowerScan® 8000 Series• High-end solution of features and
performance for demanding environments
• Models for 1D and 2D label decoding• Variety of optics available for distance
and code types• Datalogic’s Three Green Lights (3GL™)
• Datalogic’s patented ‘Green Spot’for good read feedback
• Datalogic’s patented dual ‘Good Read’ LEDs on top and on the back of the cap for increased visibility at any angle
• PowerScan® 7X00 Series• Price-wise solution for the industrial user• Models for 1D and 2D Label Decoding
© 2009 Datalogic Scanning - Confidential Information
Markets & Applications
© 2009 Datalogic Scanning - Confidential Information
• Manufacturing• WIP• Warehousing
• Retail• Food • Non-Food
• Postal• Front Office• Back Office
• Banking and Finance• Healthcare• Entertainment
Market Focus
© 2009 Datalogic Scanning - Confidential Information
SECTORS• Chemicals• Food and Beverages• Machinery, Equipment and Home Appliances• Automotive• Furniture• Electronics & Computers• Fashion, Clothing & Accessories
APPLICATIONS• Component Traceability• Quality Controls• Monitoring and Reporting• Machine Replenishment/Configuration• Line Inventory
ManufacturingWork in Progress
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• Radio mobility for components difficult to
access• RF devices compatible with the plant’s
Wi-Fi system• No interference between readers• Severe conditions in harsh and dark
environments (Datalogic 3GL™)• Remote feedback from the host• Upgradeable system
ManufacturingWork in Progress
© 2009 Datalogic Scanning - Confidential Information
SECTORS• Chemicals• Food and Beverages• Machinery, Equipment and Home Appliances• Automotive• Furniture• Electronics & Computers• Fashion, Clothing & Accessories
APPLICATIONS• Raw Material Incoming, Storing, Picking• Sub-Assembly Storing & Picking• Finished Goods Storing, Packing & Shipping• Back Store / Warehouses Incoming / Outgoing
Management
ManufacturingWarehousing
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• Ease of connection to forklift terminals • Code aiming• Indoor/Outdoor operation • Reading distance from a few centimeters/
inches to several meters/feet• Operator mobility• Remote feedback from the host
ManufacturingWarehousing
© 2009 Datalogic Scanning - Confidential Information
SECTORS• Supermarkets • Hypermarkets• Wholesalers• Medium/Large Food Stores
APPLICATIONS• POS Check-out• Weight Service
RetailFood
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• 1D codes • Potentially damaged labels• Instinctive reading• Reliability - No down-time• Any size items• Fast reading• Prompt and efficient reading feedback
RetailFood
© 2009 Datalogic Scanning - Confidential Information
SECTORS• Tobacco Shops, Newsagents, Book
Shops, Pharmacies, Video Rental• Building Materials, Hardware, Garden
Supply• General Merchandise Stores • Gasoline Service Stations • Fashion, Clothing & Accessory Stores • Home Furniture, Furnishings and
Equipment Stores
APPLICATIONS• POS Check-out • Customer Service• Returns Management
RetailNon-Food
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• Hands-free operation• Cordless mobility• Any size items• Potentially damaged labels• Reliability - No down-time• Fast reading and feedback• Small footprint• Innovative design and ergonomics
RetailNon-Food
© 2009 Datalogic Scanning - Confidential Information
SECTORS• Freight Transport (by road)• Courier Activities• Air Transport• Cargo Handling• Postal Services
APPLICATIONS• Incoming / Outgoing Parcel Tracking • Sorting• Conveyor End-of-Line
PostalBack Office
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• Simple and secure operation for postal
workers• Radio network with no interference• Parcel tracking and tracing• Wide range of operating temperature and
high IP protection (repetitive and continuous shocks)
PostalBack Office
© 2009 Datalogic Scanning - Confidential Information
SECTORS• Postal Services• Courier Services
APPLICATIONS• Office Automation• POS Operations• Document Verification• Document Traceability
PostalFront Office
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• Transformation of Points of Services into
‘Postal Shops’• Improvement of the welcome and
reduction of waiting / queuing time• Any type of bar code, potentially badly
printed• Good read feedback
PostalFront Office
© 2009 Datalogic Scanning - Confidential Information
SECTORS • Banking System• Finance Services• Insurance Agents• Brokers Services
APPLICATIONS• Office Automation• Document Verification • Document Traceability
Banking & FinanceDocument Handling
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• PDF 417 codes, potentially badly printed• Handheld device• Visible ‘good read’ feedback • Robustness against repeated shocks• Reading speed
Banking & FinanceDocument Handling
© 2009 Datalogic Scanning - Confidential Information
SECTORS• Pharmacies• Medical Laboratories• General Medical and Surgical Hospitals
APPLICATIONS• Patient Tracking• Patient Drug Dose Management• Analysis Tube & Results• Office Automation / Document Handling
HealthcareHospitals & Patient Care
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• 1D and 2D codes (Data Matrix)• Mobility within 10 m / 33 ft• Typical reading distance within 20 cm / 8 in• Easy aiming• Visible good reading feedback vs. audible tones
(Datalogic ‘Green Spot’)
HealthcareHospitals & Patient Care
© 2009 Datalogic Scanning - Confidential Information
SECTORS (Indoor)• Cinemas• Theatres• Exhibitions• MuseumsSECTORS (Outdoor)• Stadiums• Amusement Park• Sport Palaces
APPLICATIONS• Access Control• Ticketing• ID Control
EntertainmentAccess Control
© 2009 Datalogic Scanning - Confidential Information
TYPICAL CUSTOMER REQUIREMENTS• Cordless operation • 1D codes • Reliability - No down time• Prompt and efficient reading feedback
EntertainmentAccess Control
© 2009 Datalogic Scanning - Confidential Information
Thank You!
© 2009 Datalogic Scanning - Confidential Information© 2009 Datalogic Scanning - Confidential Information
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