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MDM Introduction

HCPlexus Data SolutionsThe Source for Accurate & Current National Physician Data

Health Information and Analytics

High-ROI data and marketing solutions

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183,000+ physician practices – over 85% of US practices

435,000+ US physiciansSyndicated access to 2M HCPs

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Physician Network MappingHCPlexus tracks and manages physician referrals & workflow relationships to provide the ability to map & react to physician behavior

Health Systems

Payors

Practices

Physicians

SharpPractice™

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HCPlexus Connections Help with Master Data ManagementAll health care activity tied to a provider

Pharma, biotech and device companies can communicate in a more targeted way with the SharpPracticeTM crosswalk

Rx

Rx Highly accurate, indexed information helps integrate claims and prescribing data with provider data

Hospitals and health systems can reduce waste and inefficiency to better manage patient care

Correct identification of HCP means lower costs and better outcomes for patients

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HCPlexus Competitive Advantages

The only national branded physician directory, with the highest quality data in the industry

Our Platinum file is a primary data sourceCore provider demographic information comes directly from practices – no automated searching for unreliable data online or elsewhere

Screening for retired, deceased records

Data quality is a way of lifeEnsuring data quality is not a one-time event for HCPlexus

7 days a week

365 days a year

A continuous-stream update process A 70% annual decay rate on physician data requires us to stay in constant contact with over 484,000 providers annually

Doctors know we drive business, and contact us proactively with changes

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Poor Data Quality Hurts BusinessInsufficient Data Quality Creates: Resulting in:Faulty match rates for pharma companies from bad target files

Incorrect media decisions

Physicians manually entering data for self/colleagues

Frustration that costs time & money for physicians and out of date information

Inefficient and inaccurate communication Additional, costly customer service activity & higher customer dissatisfaction

Wasted marketing and sales investments of time and materials

Millions of dollars a year on bad physician contact info due to bad physician addresses

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Data Products & ServicesHCPlexus provides health organizations and information companies with high-quality Master Data Management solutions

Products•Physician provider directory• SharpPractice™ provider-

to-practice crosswalk•Hospital database•Pharmacy database•NP/PA directory•Other health facilities

Services• Overlay of demographic

data by geography•Data hygiene and list matching•Enhanced data solutions

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The Scope of Our Provider Directory

The Platinum TLBB directory integrates with high-quality data sources for comprehensive scope

SILVER

GOLDPLATINU

M

• 2.2 million health care practitioners

• Physician, NP, PA, …• 1,044,737 physicians

including residents, research, administration and other

• 605,118 active prescribers• 435,257 physicians

• 183,000 practices• Includes Plan

Acceptance & Hospital Affiliation

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Database UtilizationSegmentation

• Prescription & diagnosis deciling by therapeutic class• Individualized messaging to providers via NPI matching

Data Hygiene• Match & hygiene to other practitioner lists

Data Enhancement• LightRay Solution allows yield-management of patient

education programs• Demographics and other • Patient profile list match

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Data Quality Process Overview

Masterfile

Customer ServiceFulfillment

Returned DM

Validation Group

CALL

QC

QA

QAPROCESS

QC: check work at point of entry; QA: assess & spot check post-entry

• Direct from HQ• Societies• List Rental Bounces• Other list sources Website update

• Telemarketing• Fax• Online Change Modeling

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ess R

ules

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EXCEPTIONS

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For more on Data Management Solutions: Phone: 866-435-1720Email: sales@hcplexus.comData counts are available on request.