dashama press kit
Post on 14-Jun-2015
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Brand InnovatorAuthorProducerAthletePerformerPersonalityPartnerCreatorVisionary
Who is ? Who is ?
Dashama is a published author, athlete and multi-media producer of instructional DVDs, books and audio programs, some of which are distributed internationally through bestbuy.com, amazon.com, udemy.com, barnes&noble.com, walmart.com and target.com. One of the first yoga teachers on youtube, her online TV channel on has grown to over 8 million viewers and 52,000+ subscribers. She is also the creator of Pranashama Yoga Institute, Perfect 10 Lifestyle and 30 Day Yoga Challenge
Dashama is an innovator and expert in the field of yoga and mind body fitness, Awarded “Yogini of the Yoga” 2013 by NY Yoga Magazine, she has been featured in 6 books including ‘The Art of Stand Up Paddle” with Laird Hamilton. A Yoga Teacher’s Teacher, she created the Paddle Board Yoga trend and was invited to teach Paddle Board Yoga at the Orange Bowl Paddle Championships in Miami. She has partnered with and been sponsored by numerous brands including Puma, prAna, Zico, Vitamix & GoPro.
Featured on Oprah.com, CBS, Fox news, Sunday Times UK, Times of India, Inc, Miami Herald and Forbes.com, Dashama has partnered with brands such as Waldorf Astoria, Sony Motion Picture Studios, University of Miami, Miami Dolphins NFL and partnered with celebrities and foundations such as Russell Simmons DefCon3, Clinton Global Initiatives and Brad Pitt’s Make it Right Foundation.
Innovations / Brands:
1). Dashama (health/fitness/yoga expert, lohas spokes model, video & media personality, athlete)2). Perfect 10 Lifestyle (media & event production)3). The Prasha Method (training system/style)4). 30DYC (training system books & DVDs)5). The Biggest Breakthrough (book & TV)6). Yoga Boarding (yoga/sup fusion sport)7). Journey to Joyful (book)8). Alohas World & Alohas World TV9). Pranashama Yoga (institute)10). WeR1race & WeR1Love (events)
Perfect 10 Lifestyle ProductionsPerfect 10 Lifestyle Productions
30DYC “Yoga version of P90X”
6 DVDs, 5 Ebooks, 35 hours of online media downloads.
Adults Yoga DVD Single
30DYC - 6 DVD Set
Kids & Adults Yoga 4 DVD Set
@Dashama: 8+ million views, 51K+ subscribers
Top 4 Yoga Teachers on Youtube
30DYC on Ipad & Iphone
Journey to Joyful Pranashama Yoga Teacher Training
12 DVD Set
Dashama StatsDashama Stats
Youtube:
8.2 million Video Views150,000 views per month52,000 subscriberstop 4 yoga teacher on youtubeOne of the first yoga teachers on youtubeYoutube Partner Network : Style Haul/ STyle Me Fit
FAn DemographicGender: Male: 55% Female: 45%Age: 18-24 (15%) 25-34 (18%) ; 35-44 (23-30%) ; 45-55 (28-36%)Countries: 1. USA 2. Canada 3. UK 4. India 5. Germany 6. Italy 7. France 8. Australia 9. Saudi Arabia 10. NetherlandsUSA States: 1. California 2. New York 3. Texas 4. Florida 5. Illinois
facebook: 50,000+ fans (across 5 pages)twitter: 27,000 followersinstagram: 2500 followersnewsletter subscribers: 15,000media partnership reach: 16+ million monthly Potentialincluding: Google + (3+mil); GoPro (10+ mil) ; Spaweek (2.5mil)
Youtube:
8.2 million Video Views150,000 views per month52,000 subscriberstop 4 yoga teacher on youtubeOne of the first yoga teachers on youtubeYoutube Partner Network : Style Haul/ STyle Me Fit
FAn DemographicGender: Male: 55% Female: 45%Age: 18-24 (15%) 25-34 (18%) ; 35-44 (23-30%) ; 45-55 (28-36%)Countries: 1. USA 2. Canada 3. UK 4. India 5. Germany 6. Italy 7. France 8. Australia 9. Saudi Arabia 10. NetherlandsUSA States: 1. California 2. New York 3. Texas 4. Florida 5. Illinois
facebook: 50,000+ fans (across 5 pages)twitter: 27,000 followersinstagram: 2500 followersnewsletter subscribers: 15,000media partnership reach: 16+ million monthly Potentialincluding: Google + (3+mil); GoPro (10+ mil) ; Spaweek (2.5mil)
Comp Card & Tear SheetsComp Card & Tear Sheets
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