cyberposium: leading innovation and growth in a changing world

the only constant is change

There is one certainty: You will have to lead transformational

change

Intuit : A story of transformation

Founded in ‘83: Improve financial lives

25 years: A wonderful story of success

 Trusted  brands  

 Third  party  relationships  

 Talent  &  expertise  

 Significant  financial  strength  

2008: A case for change was needed Externally:  

Profound  shifts  in  demographics,  business        

Internally:  

 Organic  growth  rate  was  slowing  

 Innovation  engine  had  stalled  

 We  were  viewed  as  being  stronger  leaders      

 Enterprise  valuation  showed  doubts  about  our    ability  to  win  in  the  future

2011: A Connected Services company

Innovation  pipeline  improved  5x  

Nearly  $4B  in  revenue  

62%  of  revenue  from  connected  services  

Street  and  employee  confidence  in  our  future  

Leading innovation & growth in a changing world

Today’s topic

First, be clear about what won’t change

Our  mission   Our  values   Success  metrics  

The big questions

QUESTION #1

How do you align & mobilize your team around a vision?

Define a vision that inspires action

First, listen…

employees  investors  customers  

industry  peers  

Greatest  underleveraged  opportunities?  

Greatest  risks  or  challenges?  

What  can  you  do  to  screw  it  up?  advisors  

Get a future-back, outside-in perspective

More than a great

communicator… a translator of

dreams.

Package it into something memorable

Social  

Mobile  

Global  

SUMMARY ‒ Mobilizing & aligning your team

around a vision Strive for a vision that inspires action Listen…and get an outside-in perspective Package it into something memorable

QUESTION #2

How do you build a culture where

innovation thrives?

“The bottleneck is always at the top of

the bottle.”

To walk a mile in a customer’s shoes… you must first remove your own

Small teams

Foster an entrepreneurial environment

Rapid experimentation

Celebrate failure

Intuit  -­  Confidential  

Idea conceived in unstructured time…

The power of unbridled passion

Intuit  -­  Confidential  

“What the hell does mobile have to do with taxes?”

“We have an idea…”

The power of perseverance

Intuit  -­  Confidential  

Enable ideas to come from anywhere

“How Intuit handles ideas sucks.”

SUMMARY ‒ Build a culture where innovation

thrives Questions you ask…not answers you give Foster an entrepreneurial environment Enable ideas to come from anywhere and set up processes to empower innovators

QUESTION #3

How do you place bets on today vs. tomorrow?

"I'm actually as proud of many of the things we

haven't done as the things we have

done.”

Time

People

Dollars

Your resources

Horizon  1   Horizon  2   Horizon  3  

Manage offerings & investments in stages

Extend  &  Defend  the  Core  

Build  Emerging  Offerings  

Create  Viable  Options  

Horizon  1   Horizon  2   Horizon  3  

Align the right talent

Rowing  Crew  

White  Water  Rafting  

Diving  for  Sunken  Treasure  

Grow  the    

profitably  

Prove  the      

with  scale  

Prove  the  user    

with  compelling  business  model  hypothesis  

Horizon  1   Horizon  2   Horizon  3  

Define the right success metrics

SUMMARY ‒ Placing bets on today and tomorrow

Be clear about what you won’t focus on Allocate resources: time, people, dollars Portfolio manage: tailor talent & metrics

Leading innovation & growth in a changing world

Faster,  Sustained  Growth