cvb sports tourism venue study

Bryan College Station CVBSports Tourism/Venue Study

Bryan College Station CVBSports Tourism/Venue Study

Stakeholder PresentationsFebruary 9-11, 2016

NASC Membership (YE 2014)NASC Membership (YE 2015)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

100

200

300

400

500

600

700

800

900

368399

444477 492

531571

621670

718764

10 Year Membership Growth Year End 2015

Total Membership

Study Process• Sports tourism audit/evaluation• Stakeholder interviews• In-person venue/hotel tours• Competitive analysis• National best practices• Recommendations presentation

Study Process

Focus Areas/Goals• Analysis of resources • Identify opportunities for the future• Brand identity for sports tourism• Recommendations for a long-range plan

Focus Areas/Goals

ThemesPrimary1. Internal Organizational Structure2. External Organizational Structure3. Messaging and Marketing Platforms4. Event Solicitation/Service Concepts5. Venue Development/Enrichment/Usage

Secondary6. Created/Owned Events

Recommendations

Theme #4: Venue Development/Enrichment 

Bryan College Station Sports & Events5-Year Strategic Mission Pillars

 Bid Events

Created/Owned Events

Community Engagement

Pillar

  Tourism

Economic DevelopmentRights Holders + NGBs

Tourism

Economic DevelopmentLocal Promoters

Corporate

Local Media

Non-Profit Civic Groups

Audience

Event Bids Use of HOT Grants

HOT Grants/IncubatorExisting events +10%/Yr

Create one new event/Yr

“6&6” LunchesEconomic Impact Releases

Elected Official Engagement

Tactics

Thank you for your time!Jon Schmieder

Jon@HuddleUpGroup.comGary Alexander

Gary@HuddleUpGroup.com