customer persona + mvp1

Nudge

Team DiscoveryJames Kotzian, Felix Angelov, & Prashant Iyer

The Problem

Reluctance to “break the ice”

Desire to filter

Technology vs. Physicality

Meet Kevin

Freshman in College

Out of state

Shy but wants to be more social

Avid reader

Math Major

Meet Carly

Sophomore in college

Knows the town well

Social butterfly

Loves to read

Needs help with Math

Kevin Makes An Account

Bored in math class

Creates a nudge account

Uploads a picture

Gives a snippet of personality

and interests

“I’m looking for…”

Kevin Finds Carly

Sees that she’s in class

Also enjoyed the last book she read

Seems like a good person to explore

the area with

Decides to nudge!

Carly Gets Nudged

Views Kevin’s profile

Likes that he’s a reader

See’s that he’s good at math

Decides to nudge back!

Kevin And Carly Meet!

Kevin sees that Carly nudged him back

Introduces himself after class

Decide to get coffee before their next class

Where Are Kevin And Carly Now?

Kevin and Carly are good friends

Met a lot of like-minded people through Nudge

Our MVP Plan