customellow brand concept 14fw

YOU ARE HEROES

2014 Autume & Winter

c u s t o m e l l o w

i s

customellow

Customellow is a neologism combining the meaningsof ‘conventions, customized clothing and customary behavior’

associated with the word ‘custom’ and the‘smooth, luscious’ sensations connoted

by the word ‘mellow’ and is defined as ‘the sensualinterpretation of classicism for young gentlemen with

a new style of youthful sensibility.’

Customellow communicates with contemporary menby taking the timeless fashion of gentlemen’s attire andobser ving it through our own unique perspective and

reinterpreting the style to reflect the unique spirit of our times.

2009autumn winter

2010spring summer / autumn winter

2011spring summer / autumn winter

2012spring summer / autumn winter

2013spring summer / autumn winter

2014spring / summer

M u s t a c h e

2009 Autumn & Winter

Dancehall

in

wonderland

2010 Spring & Summer

H i t c h H i k e r s

2010 Autumn & Winter

Uniforms I

2011 Spring & Summer

Uniforms II

2011 Autumn & Winter

Ringring Brothers

2012 Spring & Summer

Z o o l o g i s t B e r g m a n

2012 Autumn & Winter

T i m e T r a v e l l e r

2013 Spring & Summer

M r . B a k e r

2013 Autumn & Winter

The big apple 702014 Spring & Summer

SEOUL / Kevin Sheen

sheenkm@kolon.com

t.+82 (0)2 3677 8353

m.82 (0)10 9099 8055

KOLON FnC

8F, GT Tower, 1317-23~30

Seocho-dong , Seocho-gu, Seoul, Korea

All rights reserved.Copyright © 2014 Customellow

Printed in Seoul

www.customellow.com