culture 24

Styleguide

L O G O / M o n o

This is the Culture24 logo.

It can be used in a number of ways.

The following style guide shows examples of how it can

be used in mono ( in black and white ) , in colour and on

a variety of backgrounds

ABCDEFGHabcdefgh12345AV E N I R - H E AV Y

ABCDEFGHabcdefgh12345AV E N I R - B O O K

Alongside the logo the brand font Avenir should

be used wherever possible.

L O G O / F o n t s

Promoting and supporting the cultural sector

Colour is an integral part of the Culture 24 identity.

The colours used are consistent throughout the website

and change depending on the subject matter used.

L O G O / C o l o u r

C O L O U R R A N G E

C/75 M/0 Y/75 K/0

R/0 G/227 B/140

C/93 M/6 Y/0 K/0

R/0 G/217 B/235

C/0 M/50 Y/100 K/0

R/225 G/181 B/0

C/3 M/100 Y/3 K/0

R/255 G/84 B/212

C/36 M/64 Y/0 K/0

R/168 G/113 B/181

Colour is an integral part of the Culture 24 identity.

The colours used are consistent throughout the website

and change depending on the subject matter used.

L O G O / C o l o u r

In addition to the logo, there is also a full range of colour

ways that work with the ‘ WeAreCulture24’ logo that have

been created for the ‘weareculture24.org’ domain.

L O G O / C o l o u r

I M A G E / T h e 3 D s l a s h

The 3D slash image is an important part of the assets that

make up the C24 identity. Images will be provided for a

selection of locations that convey that variety of work and

situations that C24 work in.

09 images will be provided:

BEACH / COBBLES / FLOORBOARDS / MODERN GALLERY

HISTORIC / LIBRARY / STAIRS / WAREHOUSE / GRAFFITI

I M A G E / T h e 3 D s l a s h

These 10 images will be supplied in 2 brand colours each

as hires RGB jpeg files.

These images can be cropped and used on a variety of

compositions and page sizes.

S Q U A R E

P O R T R A I T

L A N D S C A P E

I M A G E / P r i n t e d C o l l a t e r a l

The images, logo and font combine to create a striking

brand look that can be used on all printed assets.

Below is examples of how the business cards and

a brochure cover may look.

Promoting and Supporting the Cultural Sector

Additional imagery used by C24 should have a unifrom

treatment, with coloured gradient slashes.

Layered psd files have been provided in the 5 brand

colours so C24 can replicate this effect.

I M A G E / A d d i t i o n a l I m a g e r y

A S S E T S / B r a n d c o p y

As an additional element to the branding, the logo can

become part of a series of lines that help give a sense of

what Culture24 do and the brand personality.

These lines can be used on printed material as well as

throughout the websites.

We are.. Culture 24

We breathe.. Culture 24

We love.. Culture 24

We share.. Culture 24

We publish.. Culture 24

A S S E T S / To n e o f Vo i c e

Culture24 are passionate and excited about culture and all

its forms. This energy. knowledge and enthusiasm should

come accross in all written communication

We are inspiring

We are passionate

We are knowlegeable

We are ground breaking

We are a friends of the new

We are in love with culture

In the asset pack, that will be provided alongside

this styleguide you will find:

LOGOS

_Black, White and all colours as EPS files (RGB)

_Black, White and all colours as PNG files (RGB)

_Black and colours as JPEG files (CMYK)

IMAGES

_ x10 Images with the 3D slash in 2 colours each

IMAGE TREATMENT

_ for additional imagery, there is a Photoshop

file which you can apply to your images. It is

supplied in all 5 colours.

FONT

_ The full font family Avenir is supplied.

A S S E T S / P r o v i d e d