culture 24
DESCRIPTION
styleguideTRANSCRIPT
Styleguide
L O G O / M o n o
This is the Culture24 logo.
It can be used in a number of ways.
The following style guide shows examples of how it can
be used in mono ( in black and white ) , in colour and on
a variety of backgrounds
ABCDEFGHabcdefgh12345AV E N I R - H E AV Y
ABCDEFGHabcdefgh12345AV E N I R - B O O K
Alongside the logo the brand font Avenir should
be used wherever possible.
L O G O / F o n t s
Promoting and supporting the cultural sector
Colour is an integral part of the Culture 24 identity.
The colours used are consistent throughout the website
and change depending on the subject matter used.
L O G O / C o l o u r
C O L O U R R A N G E
C/75 M/0 Y/75 K/0
R/0 G/227 B/140
C/93 M/6 Y/0 K/0
R/0 G/217 B/235
C/0 M/50 Y/100 K/0
R/225 G/181 B/0
C/3 M/100 Y/3 K/0
R/255 G/84 B/212
C/36 M/64 Y/0 K/0
R/168 G/113 B/181
Colour is an integral part of the Culture 24 identity.
The colours used are consistent throughout the website
and change depending on the subject matter used.
L O G O / C o l o u r
In addition to the logo, there is also a full range of colour
ways that work with the ‘ WeAreCulture24’ logo that have
been created for the ‘weareculture24.org’ domain.
L O G O / C o l o u r
I M A G E / T h e 3 D s l a s h
The 3D slash image is an important part of the assets that
make up the C24 identity. Images will be provided for a
selection of locations that convey that variety of work and
situations that C24 work in.
09 images will be provided:
BEACH / COBBLES / FLOORBOARDS / MODERN GALLERY
HISTORIC / LIBRARY / STAIRS / WAREHOUSE / GRAFFITI
I M A G E / T h e 3 D s l a s h
These 10 images will be supplied in 2 brand colours each
as hires RGB jpeg files.
These images can be cropped and used on a variety of
compositions and page sizes.
S Q U A R E
P O R T R A I T
L A N D S C A P E
I M A G E / P r i n t e d C o l l a t e r a l
The images, logo and font combine to create a striking
brand look that can be used on all printed assets.
Below is examples of how the business cards and
a brochure cover may look.
Promoting and Supporting the Cultural Sector
Additional imagery used by C24 should have a unifrom
treatment, with coloured gradient slashes.
Layered psd files have been provided in the 5 brand
colours so C24 can replicate this effect.
I M A G E / A d d i t i o n a l I m a g e r y
A S S E T S / B r a n d c o p y
As an additional element to the branding, the logo can
become part of a series of lines that help give a sense of
what Culture24 do and the brand personality.
These lines can be used on printed material as well as
throughout the websites.
We are.. Culture 24
We breathe.. Culture 24
We love.. Culture 24
We share.. Culture 24
We publish.. Culture 24
A S S E T S / To n e o f Vo i c e
Culture24 are passionate and excited about culture and all
its forms. This energy. knowledge and enthusiasm should
come accross in all written communication
We are inspiring
We are passionate
We are knowlegeable
We are ground breaking
We are a friends of the new
We are in love with culture
In the asset pack, that will be provided alongside
this styleguide you will find:
LOGOS
_Black, White and all colours as EPS files (RGB)
_Black, White and all colours as PNG files (RGB)
_Black and colours as JPEG files (CMYK)
IMAGES
_ x10 Images with the 3D slash in 2 colours each
IMAGE TREATMENT
_ for additional imagery, there is a Photoshop
file which you can apply to your images. It is
supplied in all 5 colours.
FONT
_ The full font family Avenir is supplied.
A S S E T S / P r o v i d e d