cubot for asset management companies

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Business Intelligence for Asset

Management Companies

March 2015

ABOUT US

3

CUBOT

CUBOT is our BI product

Developed and owned by Robust

Designs

CUBOT now has over 40 customers

in India, Singapore, Malaysia,

Singapore, Vietnam & Netherlands

Developed with the vision:

Faster to Implement, Simpler to use

Robust Designs and CUBOT

CUBOT

Robust Designs (RD) is an Asian

Software company specializing in

Business Intelligence Solutions

Operational since 2004

RD stats

Privately held

Offices: Singapore, Mumbai,

Bangalore

15 people

4

Experience with BI over the YearsInstallations in India, Singapore, Malaysia, Vietnam, Netherlands, and Africa

PA

ST

CU

RR

EN

TA

PAC

IND

IAP

AS

TC

UR

RE

N

T

5

Knowledge Delivery: Overview

DASHBOARDS

• For Executives

REPORTS

• For Operations and Finance

MIS

• Drill down, Filters, Enquiry, Detailed lists, Export to Excel, pdf

SECURITY

• Role based provisioning of information to different departments, geographies and seniority

WEB BASED

• Browser front-end, Server centric, cloud ready

6

Knowledge Delivery: Visualizations

Location

Analysis

KPI

Analysis

Heat maps

Executive Landing

Page

7

Knowledge Delivery: Detail

INFORMATION

GENERATION

Reports, Dashboards, Ad-Hoc Analysis, Alerts

INFORMATION

DISTRIBUTION

Web Portals, Emails,

Extracts, Mobile

ASSET MANAGEMENT BI

MODULES

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BI Components for Asset Management

Sales Management

•AUM, Avg AUM derivations

•Allocations of numbers to Branch, Distributor based on FIFO and other logic

•Target vs Actuals to be used for sales commissions as well as sales performance targets

Finance Reports and Analysis

•Reports for Regulatory and Board

•Profitability Analysis

•Industry Comparison

Risk Management

•Exposure Analysis

•Limit Monitoring

•Liquidity Risk, Credit Risk Management

Distributor Loyalty Management

•Loyalty Management Programme run with CUBOT reports

Industry Packages Integration

•CAMS Integration @ all three AMC clients

•With Daily incremental Extract, Process and Load

•Talisma CRM Integration @ Tata

•Mfund Integration for Risk Assessment @BNP

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Sales Management

Sales Monitoring

• Time wise

• Monthly, Weekly

• Sales Activity

Channel

• Distributors Review

• Relationship Update

Location Analysis

• Region wise, City wise

Product

• Vertical wise

• Scheme wise

Performance Management

• CEO Dashboard

• KRA Monitoring

• AUM Review

• Institutional Review

Adhoc Analysis

11

Financial Analysis and Reports

Business Requirement Solution Reports, Numbers

SEBI Expense InfoAMFI AUMSEBI Investment Info

Regulatory Reporting 3 ReportsDimension: Account code, SchemeMeasures: Units, NAV, Sales

Board AMC InvestmentsBoard (Sum Purchase Sale)Condensed Financial Info

Board Report 3 ReportsDimension: Scheme, Transaction typeMeasures: Units, NAV

Return on InvestmentProduct ProfitabilityDistributor Profitability

Profitability Analysis 3 ReportsDimension: Scheme, DateMeasures: Units, NAV, Dividend

Industry wise Scheme PortfolioDaily & Month end NAV

Scheme Analysis 3 ReportsDimension: Industry, CategoryMeasures: Amount, NAV, Units

Branch wiseChange in net profitChange in expanseChange in fee incomeAdvance Ageing

Branch Analysis 4 ReportsDimension: Account code, Branch, Expense codeMeasures: Amount

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Risk Management

• Exposure Analysis

• Limit Monitoring

• Liquidity Risk

• Credit Risk

• Product NAV/AUM

• Adhoc Analysis

Example screenshot from an IFA Loyalty Management Programme(CQ=Current Quarter)

The loyalty management programme awards points based on quarterly performance and moves IFA’s through various levels – Platinum, Gold, Silver

Loyalty Management

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Ongoing: CRM and Analytics

CRM: INTERACTION,

SENTIMENT

INVESTORS

CAMS

CAMPAIGN

360°

CUSTOMER

VIEW

Goals:

• Better customer understanding

• Improved customer interactions

• Cross-sell, and up-sell

opportunities identified

• Sentiment capture

• Integrated into the programme

to increase customer delight

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Customer Segmentation

TRACKPROFILE, DISCOVER

SEGMENT

ACTION

EACH

SEGMENT

16

Analytics

1. Get Data, Build Data

Model

2. Create Snapshots

3. Track Movements

4. Improve Conversions

5. Act in Real Time

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Analytics Framework

• Popular Products

• Related Products

• By Category, Geography, Timeline

PRODUCT

ANALYTICS

• Campaigns On Demand

• Campaign Effectiveness

MARKETING

ANALYTICS

• Micro Segmented Sales

• Sales Performance Management

SALES

ANALYTICS

CUSTOMER ANALYTICS360O

CUSTOMER

VIEW

Last Slide

yadu@robustdesigns.com

+65 96204352

+91 95918 98118

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