cubot for asset management companies
TRANSCRIPT
Business Intelligence for Asset
Management Companies
March 2015
ABOUT US
3
CUBOT
CUBOT is our BI product
Developed and owned by Robust
Designs
CUBOT now has over 40 customers
in India, Singapore, Malaysia,
Singapore, Vietnam & Netherlands
Developed with the vision:
Faster to Implement, Simpler to use
Robust Designs and CUBOT
CUBOT
Robust Designs (RD) is an Asian
Software company specializing in
Business Intelligence Solutions
Operational since 2004
RD stats
Privately held
Offices: Singapore, Mumbai,
Bangalore
15 people
4
Experience with BI over the YearsInstallations in India, Singapore, Malaysia, Vietnam, Netherlands, and Africa
PA
ST
CU
RR
EN
TA
PAC
IND
IAP
AS
TC
UR
RE
N
T
5
Knowledge Delivery: Overview
DASHBOARDS
• For Executives
REPORTS
• For Operations and Finance
MIS
• Drill down, Filters, Enquiry, Detailed lists, Export to Excel, pdf
SECURITY
• Role based provisioning of information to different departments, geographies and seniority
WEB BASED
• Browser front-end, Server centric, cloud ready
6
Knowledge Delivery: Visualizations
Location
Analysis
KPI
Analysis
Heat maps
Executive Landing
Page
7
Knowledge Delivery: Detail
INFORMATION
GENERATION
Reports, Dashboards, Ad-Hoc Analysis, Alerts
INFORMATION
DISTRIBUTION
Web Portals, Emails,
Extracts, Mobile
ASSET MANAGEMENT BI
MODULES
9
BI Components for Asset Management
Sales Management
•AUM, Avg AUM derivations
•Allocations of numbers to Branch, Distributor based on FIFO and other logic
•Target vs Actuals to be used for sales commissions as well as sales performance targets
Finance Reports and Analysis
•Reports for Regulatory and Board
•Profitability Analysis
•Industry Comparison
Risk Management
•Exposure Analysis
•Limit Monitoring
•Liquidity Risk, Credit Risk Management
Distributor Loyalty Management
•Loyalty Management Programme run with CUBOT reports
Industry Packages Integration
•CAMS Integration @ all three AMC clients
•With Daily incremental Extract, Process and Load
•Talisma CRM Integration @ Tata
•Mfund Integration for Risk Assessment @BNP
10
Sales Management
Sales Monitoring
• Time wise
• Monthly, Weekly
• Sales Activity
Channel
• Distributors Review
• Relationship Update
Location Analysis
• Region wise, City wise
Product
• Vertical wise
• Scheme wise
Performance Management
• CEO Dashboard
• KRA Monitoring
• AUM Review
• Institutional Review
Adhoc Analysis
11
Financial Analysis and Reports
Business Requirement Solution Reports, Numbers
SEBI Expense InfoAMFI AUMSEBI Investment Info
Regulatory Reporting 3 ReportsDimension: Account code, SchemeMeasures: Units, NAV, Sales
Board AMC InvestmentsBoard (Sum Purchase Sale)Condensed Financial Info
Board Report 3 ReportsDimension: Scheme, Transaction typeMeasures: Units, NAV
Return on InvestmentProduct ProfitabilityDistributor Profitability
Profitability Analysis 3 ReportsDimension: Scheme, DateMeasures: Units, NAV, Dividend
Industry wise Scheme PortfolioDaily & Month end NAV
Scheme Analysis 3 ReportsDimension: Industry, CategoryMeasures: Amount, NAV, Units
Branch wiseChange in net profitChange in expanseChange in fee incomeAdvance Ageing
Branch Analysis 4 ReportsDimension: Account code, Branch, Expense codeMeasures: Amount
12
Risk Management
• Exposure Analysis
• Limit Monitoring
• Liquidity Risk
• Credit Risk
• Product NAV/AUM
• Adhoc Analysis
Example screenshot from an IFA Loyalty Management Programme(CQ=Current Quarter)
The loyalty management programme awards points based on quarterly performance and moves IFA’s through various levels – Platinum, Gold, Silver
Loyalty Management
14
Ongoing: CRM and Analytics
CRM: INTERACTION,
SENTIMENT
INVESTORS
CAMS
CAMPAIGN
360°
CUSTOMER
VIEW
Goals:
• Better customer understanding
• Improved customer interactions
• Cross-sell, and up-sell
opportunities identified
• Sentiment capture
• Integrated into the programme
to increase customer delight
15
Customer Segmentation
TRACKPROFILE, DISCOVER
SEGMENT
ACTION
EACH
SEGMENT
16
Analytics
1. Get Data, Build Data
Model
2. Create Snapshots
3. Track Movements
4. Improve Conversions
5. Act in Real Time
17
Analytics Framework
• Popular Products
• Related Products
• By Category, Geography, Timeline
PRODUCT
ANALYTICS
• Campaigns On Demand
• Campaign Effectiveness
MARKETING
ANALYTICS
• Micro Segmented Sales
• Sales Performance Management
SALES
ANALYTICS
CUSTOMER ANALYTICS360O
CUSTOMER
VIEW
