ctrl+f5, ahmedabad 2017: crystal peterson - the evolution of naming

The Evolution of

Naming

ctrl+f5

HELLO!

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Manage Almost 7 Billion Physical And Virtual Addresses

Enable 6 Billion Daily Text Messages

Manage 6.4 million Domain Names

Resolve over 13 Billion Daily DNS Queries

Enable 4 Billion Daily Phone Calls

Geo Locate nearly 2.8 Billion IP Addresses

Enable 5 Billion Daily Internet Location Searches

Answer 2 Billion Daily Customer Client Queries

Ensuring a Stringent Privacy by Design Philosophy

to Protect Your Customers

PROVEN LEADER IN THE INDUSTRY

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1.6K Employees 14k Customers

NYSE: NSR

$1.2Bill Rev

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Registry Services

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Corporate Partners & Clients

It all starts with your name…

….your domain name.

©2016 Neustar Inc. All Rights Reserved 8

1985: THE FIRST .COM DOMAIN

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1995: DOMAIN NAME REGISTRATION IS NO LONGER FREE

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1998: PRIVATIZATION OF THE DNS AND ICANN

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2000: NEW GTLD DOMAINS ARE APPROVED

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2007: VACATIONRENTALS.COM SELLS FOR $35MILLION

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2013: INTERNET RUNS OUT OF FOUR LETTER .COM-DOMAINS

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2014 : MORE THAN 100 NEW GENERIC TOP-LEVEL DOMAINS ADDED

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329M

Source: Verisign Domain Name Brief, nTLDStats (March 2017)

Domain Names Globally

28MNew gTLDs Globally

6.8%21M Increase over Q4-2015

GLOBAL DOMAIN REGISTRATIONS

©2016 Neustar Inc. All Rights Reserved 17

“In the new era of the Internet … short

and memorable web addresses are

critical for capturing the attention of

mobile and socially connected Internet

users…”

PATRICK BYRNE, CEO,

OVERSTOCK.COM

“dot-COM” is not a

generic term.

©2016 Neustar Inc. All Rights Reserved 19

BRANDS AS GENERIC NAMES

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Copyright © 2016 Neustar, Inc. All Rights Reserved 24

Domain Names as

online channels.

©2016 Neustar Inc. All Rights Reserved 25

SLASH WAS COOL…

SLASH WAS COOL…

CREATE WEB CHANNELS & MARKETING DOORWAYS

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“TRASH THE SLASH” IN YOUR MARKETING CAMPAIGNS

• With 1,000+ new domain extensions launched – there are now

domain name options to help drive traffic to your website

• Using domain names as marketing channels helps you and your

customers gain insights into user traffic along with website

analytics tools

• Domain Names can be used as short, memorable marketing tools

for campaigns and collateral

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Nike Stores (long unmemorable URL for a campaign)

http://www.nike.com/us/en_us/sl/store-locator

http://nike.store

“YOURBUSINESS.COM” DOMAIN CHANNELS

“YourBusiness.com” has been in business for

the past 10 years. Not only does

YourBusiness have a local, loyal customer

base – they are also growing outside of in

other countries like Germany, United Kingdom

and the USA and planning marketing

campaigns and creating content to gain more

customers in those regions.

EXAMPLEHow can we help “YourBusiness” drive,

measure and create memorable

marketing campaigns for their traffic

via domain names?

YOURBUSINESS.COM DOMAIN CHANNELS

Yo

urB

usin

ess.c

om YourBusiness.co

YourBusiness.us

YourBusiness.de

YourBusiness.co.uk

Marketing Channels

YourBusiness.club

YourBusiness.org

YB.media

YourBusiness.blog

YourBusiness.tube

LINK A GLOBAL MARKETING PLAN & NETWORK THROUGH DOMAINS

CHALLENGES & ISSUES?

Keeping up to date

Universal Acceptance (usag.tech)

Domain Name Association (thedna.org)

ICANN (icann.org)

Copyright © 2016 Neustar, Inc. All Rights Reserved 33

Get found in today’s

crowed online

landscape.

85% of Consumers

search for local business

online – 2014 comScore Local Search Study

CONTENT IS KING

Modern SEO is all about crafting content so

compelling that other people want to promote it by

linking to it or sharing it, which increases your trust

and authority and helps the pages you want to rank

well for certain keywords.

Domain names are not a fad.09.01.2016

©2016 Neustar Inc. All Rights Reserved 37

30 YEARS – WE STILL HAVE A LOT TO LEARN!

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IT ALL STARTS WITH A DOMAIN NAME…

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THE FREEDOM OF CHOICE

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THANK

YOUContact me at:

Crystal.Peterson@neustar.biz