A Practical Approach to Design Thinking

Simran TalrejaProduct Manager ResellerClub

Design Thinking

Web-BasedSolutions

Web-Based Solutions

PROBLEMS

Design Thinking

A Problem-Solving Approach that any and all businesses can apply

The Power of Design Thinking

The Good Kitchen

The Problem

125,000of Denmark’s senior citizens rely on government-sponsored meals

Yet…

60%Had poor nutrition

20%Were actually malnourished

The Project

Fix The Menu

The Municipality of Holstelbro hired Hatch and Bloom to

The Method

Shadowing Delivery Boys into the homes of Senior

Citizens

Interacting with the Employees of the Kitchen

Key Discoveries

Seniors were embarrassed to accept government assistance

Loss of Control over their food choices was painful

They ate alone and missed the taste of seasonal food

The less they enjoyed their situation, the smaller their appetites

Key Discoveries

The Workers were unmotivated and bored of creating the same meals day after day

Making meals in a Government kitchen was a low status job

So What did Hatch & Bloom do?Shifted Mental Models

What if the Food Delivery Service was a Restaurant?

The Solution

This triggered a creative rush

Kitchen

Cooks

Vehicles

Description

Restaurant

Chefs

Waiters

Menu

The Result

The Result

‘The Good Kitchen’

The Result

500% Increase

in meal orders in the first week alone

The Result

The Initial Solution

Fix The Menu

The Actual Solution

Happier Seniors with Better Nutrition

Motivated Employees taking pride in their

work

Design Thinking is

(and often times Innovating)

Simply Put…

A human-centered approach to solving problems

Another Interesting Example

As creators of Software…

We’re not just building Technology

We’re building Solutions for Human Beings

So… How To Do It?

The Process

Empathize

Fully Understand the current experience of the user,

- their functional and emotional needs and - what is meaningful to them.

The best solutions come from the best insights

into human behavior

Empathize

Observation Interviewing Experiencing

Do this by…

Define

Formulate a ‘user’ centered statement of the ProblemIn most cases, this will come from unstated insights

Framing the right problem is the only way to creating

the right solution

Ideate

Come up with a variety of solutions

The higher the number, the more the chances of going beyond the obvious

It’s not about coming up with the ‘right’ idea - its

about coming up with the ‘most’ ideas

Prototype

Visualize your Ideas

Experience and interact with them and, in the process, learn and develop more empathy.

Build to think, articulate and learn

Test

Try out high-resolution versions of your prototypes

Observe usage and get feedback to refine prototypes, learn more about the user, and refine your original point of view.

Testing is an opportunity to learn about your

solution and your user

NowLets actually do it together!

Build a Learning Experience which is meaningful to your Partner

Your Design Challenge

We’re going to go through each of these steps

Go back to the last time you tried to learn something

A interviews

B3 Mins

B interviews

A3 Mins

A Digs Deeper

3 Mins

B Digs Deeper

3 Mins

Take a Moment for Individual Reflection

of what you have learnt

2 Mins

Synthesize your

Learnings1 Min

Be Radical

Be Visual

Go Beyond the Obvious

5 Mins

B Gives Feedback to

A2 Mins

A Gives Feedback to

B2 Mins

Focus On 1 Single

Solution5 Mins

A Captures Feedback

from B

4 Mins

B Captures Feedback

from A

4 Mins

Hopefully you have stumbled upon a new way of

Learning :)Anyone want to

share?

Thank You for Being a Wonderful Audience!