crowdsourcing beyond experimentation

Beyond ExperimentationCrowdsourcing is at the core of fundamental, large scale rethinking of business.

Shaun Abrahamson@shaunabeshaun@mutopo.com

Why we’re interested in Crowdsourcing, Communities & Co-Creation

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“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty”

“Magnitude of upcoming change will be stunning”

– Mary Meeker, partner KPCB

About 50% of this Re-Imagination enabled by crowds

Source: Mary Meeker presentation at All things D.

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People as brokers of critical resources at internet scale

Sharing, Commenting, Reviewing

Open Innovation, Co-Creation, Micro Tasks

Crowd Funding, Crowd Lending

Collaborative Consumption

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“Big Data”

New ways to access critical resources more efficiently

Source: Mary Meeker presentation at All things D.

[Labor, Influence]

The end of all other encyclopedia business models

Less than a decade to transform the economics of audio/video

Date Source: Skype Journal.

[Assets, Influence]

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Simultaneous Skype Users [a way of looking at the capacity of the network]

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Innovation: “Not invented here” vs “Proudly found elsewhere”

[Labor, Assets, Influence]

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And this is just the start

Travel: This apartment in Miami versus a Hotel room?

Administration: On demand labor versus full time?

Mobile Service: Better support, R&D and sales versus other mobile operators?

Venture Funding: 66,694 people vs Venture Capital Firm

Automotive: Crowd Forge vs Traditional Auto Design

Data Science: Your team versus the world’s best

Healthcare: Positive Reviews vs Total Stranger

Healthcare: Open health discovery vs private health studies

Personal Loans: 1000’s of investors versus a bank?

New Product Development: New designs and validation vs internal design teams

Biz Dev: Large open calls vs behind the scenes networking

Film: submitted by you, edited by pros

Education: anything from anyone, anywhere vs traditional campus

Emergency Response: everyone helping first responders

Traffic: our big data vs very expensive data

Technical Support: Volunteer army versus paid support

Education: free vs fee

Gaming: work with developers vs just buying games

Assets: Share vs Own

Architecture: Outside ideas vs just internal ideas

Eating: Meals from your friends versus restaurant food?

Wellness: Access to 3 health experts versus 1 for wellness

Design: Multiple designers versus 1 agency

Organization Design: Collective Intelligence vs Individual Intelligence

Marketing: Curated crowd versus your agency

Software Testing: Expert crowds versus your team

Consumer Products: The best of the crowd + best of traditional models

Apparel: The best of the crowd + best of traditional models

If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets and Data), you get massive impacts

+ across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support)

+ across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Industrials)

Fundamental restructuring enabled by crowds

Sharing, Commenting, Voting

Open Innovation, Co-Creation, Micro Tasks

Crowd Funding, Crowd Lending

Collaborative Consumption

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“Big Data”

Over the next 2 days – how will you re-imagine your business?

Beyond ExperimentationCrowdsourcing at the core of fundamental change.

Shaun Abrahamson@shaunabeshaun@mutopo.com