crowdfunding - the first choice, new funding, better funding
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www.twintangibles.co.uktim@twintangibles.co.uk
Tim WrightTim Wright
The First ChoiceThe First Choice New Funding, Better Funding The 'New Normal'
www.twintangibles.co.uktim@twintangibles.co.uk
ConsultancyConsultancy
•CrowdsourcingCrowdsourcing•CrowdfundingCrowdfunding•InnovationInnovation•Knowledge ManagementKnowledge Management
www.twintangibles.co.uktim@twintangibles.co.uk
www.twintangibles.co.uktim@twintangibles.co.uk
•Average Success Rate 30%Average Success Rate 30%•Very HARD workVery HARD work•Increasing regulationIncreasing regulation•Increasingly crowded marketplaceIncreasingly crowded marketplace•Many “nay” sayersMany “nay” sayers
Why Crowdfund?Why Crowdfund?
www.twintangibles.co.uktim@twintangibles.co.uk
www.twintangibles.co.uktim@twintangibles.co.uk
Unsuccessful CrowdfundersUnsuccessful CrowdfundersWould Recommend it Would Try Again
Equity CF
Reward CF
50% 79%
78%74%
Understanding Alternative Finance - Nesta, University Cambridge 2014
www.twintangibles.co.uktim@twintangibles.co.uk
• More than half of reward based crowdfunders felt they could have raised the money elsewhere
• More than 50% of P2P borrowers had been offered finance elsewhere
Understanding Alternative Finance - Nesta, University Cambridge 2014
Crowdfunding ParticipantsCrowdfunding Participants
www.twintangibles.co.uktim@twintangibles.co.uk
CROWDFUNDINGCROWDFUNDINGThe Finance of ChoiceThe Finance of Choice
•Better Process•Positive Outcomes•Enduring Asset
Three Fundamental ReasonsThree Fundamental Reasons
www.twintangibles.co.uktim@twintangibles.co.uk
Better ProcessBetter Process•More Empowered & Owned•Faster•More Direct•More Transparent•Lowering Barriers•Easier?
www.twintangibles.co.uktim@twintangibles.co.uk
www.twintangibles.co.uktim@twintangibles.co.uk
Better Faster ProcessBetter Faster Process
Accelerates time to marketby running traditionally sequential processes in parallel
www.twintangibles.co.uktim@twintangibles.co.uk
Better Fitting ProcessBetter Fitting Process
www.twintangibles.co.uktim@twintangibles.co.uk
Crowdfunding – The Scottish Perspective Glasgow Chamber of Commerce 2013
Better Fitting ProcessBetter Fitting Process
www.twintangibles.co.uktim@twintangibles.co.uk
Better Fitting ProcessBetter Fitting Process
46%Seed or Startup Capital
54%
Trading More than 5 Years
EQ
UIT
YP
2P 52%
Expansion Capital
Understanding Alternative Finance - Nesta, University Cambridge 2014
www.twintangibles.co.uktim@twintangibles.co.uk
Better OutcomesBetter Outcomes•Performance•More than Money•Validation•Visibility•Networks•Magnetism
www.twintangibles.co.uktim@twintangibles.co.uk
Better OutcomesBetter Outcomes
How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014
www.twintangibles.co.uktim@twintangibles.co.uk
Better OutcomesBetter Outcomes
Understanding Alternative Finance - Nesta, University Cambridge 2014
Non Financial Support – Equity CF
www.twintangibles.co.uktim@twintangibles.co.uk
Understanding Alternative Finance - Nesta, University Cambridge 2014
Better OutcomesBetter OutcomesNon Financial Support – Reward CF
www.twintangibles.co.uktim@twintangibles.co.uk
www.twintangibles.co.uktim@twintangibles.co.uk
How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014
24%Quarterly increase revenue post crowdfunding
Better OutcomesBetter Outcomes
351%Increased revenue of equity crowdfunded companies
Value of every hour invested in a successful campaign
$813
www.twintangibles.co.uktim@twintangibles.co.uk
Within three months of a crowdfunding campaign…….
How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014
Better OutcomesBetter Outcomes
28%
43%
of companies had closed an angel investor or venture capital round.
were in discussions with institutional investors.
www.twintangibles.co.uktim@twintangibles.co.uk
Enduring AssetEnduring Asset
Crowdassets are the new source of innovation and economic growth.Open for Business — Moving from ‘Knowing’ to ‘Doing’! - Wright & Marom - EC Open Innovation Handbook 2014
Crowdfunding provides a perfect entry to the crowd empowered world!
www.twintangibles.co.uktim@twintangibles.co.uk
Open for Business — Moving from ‘Knowing’ to ‘Doing’! - Wright & Marom - EC Open Innovation Handbook 2014
Crowdasset FrameworkCrowdasset Framework
Crowdsourcing
Viral Marketing
Collaborative Economy
Maker Community
Turking
Deep Skills
Wiki Building
Open Source
www.twintangibles.co.uktim@twintangibles.co.uk
CROWDFUNDINGCROWDFUNDINGThe Finance of ChoiceThe Finance of Choice
Better ProcessPositive Outcomes
Enduring Asset
These Are The ReasonsThese Are The Reasons
www.twintangibles.co.uktim@twintangibles.co.uk
Tim WrightTim Wright
The First ChoiceThe First Choice New Funding, Better Funding The 'New Normal'
www.twintangibles.co.uktim@twintangibles.co.uk
DonationDonation
RewardReward
P2PP2PEquityEquity
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