crowdfunding for brands with a story to tell... · 2017-09-21 · crowdfunding for brands with a...

Crowdfunding for Brands with a Story to Tell

Marvin Abrinica CEO marvin@wunderfund.co 513-601-9350

powered by

www.wunderfund.co

What is a startup’s biggest problem?

www.wunderfund.co

Access to Capital

• 50,000 midwest startups • Competing for 25% of

available VC dollars • Ohio alone has a $1B gap

*Kauffmann 2016 & Steve Case -AOL Founder

Cincinnati Columbus Indianapolis Minneapolis Kansas City Nashville Lexington

Chicago Detroit Pittsburgh Cleveland Milwaukee St. Louis Louisville

www.wunderfund.co

Crowdfund up to $1M Online

Branded Campaigns

Debt or Equity

Vetted Deals

Safe for VC Follow

The Region’s first FINRA licensed crowdfunding platform (Sep 2017)

Walnut Hills

• One mile from downtown Cincy • Between two major Universities • Cornerstone urban retail space • 1st Minority Brewer • Real estate developer backed

$1000 MinimumInvest Now

Revenue Share & Equity

Brewing Company

$500,000

Brian “The Brewer”

Ricardo “The Restauranteur”

Marie “The Baker”

Donovan “The Tech Founder”

ANY Startup Can CrowdfundWomen & Minorities | Lifestyle & Tech | Low Credit & No-credit | All On-line

Sophie “Sophisticated”

Evan“Everyday Investor”

Andy “the Angel”

Any Investor Can PlayDiversify my Portfolio Likes novel IdeasThe Best New Deals

Wide Range of Startups

Retail6%

Tech21%

Hardware12%

Software7%

Entertainment8%

Alcohol19%

Food20%

Main Street6%

Now available to 97% of investors nationwide

Why Crowdfunding?

www.wunderfund.co

Venture CapitalWant Multimillion $ ideas

10x return on investment

IRR of 25%

www.wunderfund.co

✤ Earn >$200K a year

✤ >$1M net worth

✤ Wealthiest 3% of society

Angel Investorsare not easy to access

www.wunderfund.co

Banks

Require Collateral

It’s Really Hard to Raise Capital

www.wunderfund.co

Crowdfunding is a New Source

Leverages many small investments that are pooled together to help fund a startup’s capital needs

The Capital Stack

Debt

Private Equity

Senior Debt

Capi

tal F

orm

atio

n

Project underwriters have another funding source

Equity investors follow-on with clean cap tables

Banks view the deal as lower risk

Crowdfunding brings NEW investors

National stats since law enacted in 2016:

$50.2M raised using Regulation CF

129 successful offerings (8 in MidWest)

$316K average offering

>60% Success rate (i.e. 6x conventional CF)

Eleven companies raised ~$1M

$845 Average investment size

Regulation Crowdfunding Works

www.wunderfund.co

1. Rewards Only

2. Creative & Artist Projects

3. Prototype

4. Unregulated

1. Equity or Promissory Note

2. Vetted Businesses

3. Grow & Scale

4. SEC Regulated (FINRA)

vs

www.wunderfund.co

People Want to Invest in Startups

www.wunderfund.co

Who Should Crowdfund?

• Consumer facing

• Clear business model

• Post-Product

• Revenue generating

• Signs of growth

• Ability to give Perks

Marvin Abrinica marvin@wunderfund.co 513-601-9350

powered by

www.wunderfund.co