crowdfunding basics€¦ · crowdfunding basics raise funds online and grow your network . what the...
Post on 21-Jul-2020
9 Views
Preview:
TRANSCRIPT
Crowdfunding Basics
Raise funds online and grow your network
What the heck is crowdfunding?
Crowdfunding is… A way to raise funds online for an event or campaign. Multiple people give small donations and share the campaign over a set period of time to help meet a fundraising goal.
When to Crowdfund
Big events and Walk-a-thons
Capital campaigns (new roof, buy a truck)
Matching Grants
NOT for day-to-day operations
Benefits
Raise money!
Get others to spread your message and extend your network
Donors see the impact of their gift instantly with thermometers and progress bars
Drawbacks
Can be time consuming if done well
Fees might be high
Things to Consider
What is your fundraising goal?
Can someone setup and maintain it?
Is the platform easy to use?
What are the fees?
If you want teams, does the site offer them?
Do you want to offer perks?
Things to Consider
What is your fundraising goal?
Can someone setup and maintain it?
Is the platform easy to use?
What are the fees?
If you want teams, does the site offer them?
Do you want to offer perks?
Things to Consider
What is your fundraising goal?
Can someone setup and maintain it?
Is the platform easy to use?
What are the fees?
If you want teams, does the site offer them?
Do you want to offer perks?
Things to Consider
What is your fundraising goal?
Can someone setup and maintain it?
Is the platform easy to use?
What are the fees?
If you want teams, does the site offer them?
Do you want to offer perks?
Fundraiser Page with Teams
Crowdrise
Teams are made up of fundraisers
Crowdrise
Crowdfunding Sites
Deposit A Gift
Crowdrise
Causevox
Razoo
Fundly
Deposit a Gift
Cost 4% +
3.5%cc
$100=$92.5
Causevox
Cost $49/month
4.25% + 2.9+ 30¢ PayPal
$100=$92.5
Crowdrise
Cost 5.9% + 2.9%
+ 30¢ cc
$100=$90.9
Popular Uses Network for Good or WePay donor
credit cards (must be GuideStar Charity) NEW plan can ask donors to pay the
processing fees making it the lowest price.
OR
Cost 3%
donor covers the rest
$100=$97
Setting up your Campaign
Page setup – compelling story and visuals
Specific ask
Thank you messaging for each donation
Short messaging for social media and networking
Simple Ask
Moving the Thermometer
Don’t start at zero – ask Board Members and personal networks before launch
Market the campaign everywhere
Thank every single donor as soon as possible and ask them to share the campaign
Share the results at the end (You did it!)
top related