crossref branding update

Annual  Mee)ng  Flash  Sessions

2014 CrossRef Annual Meeting!#crossref14!Flash Presentation!

BrandingOn our way

Carol Anne Meyer!@meyercarol!Business Development & Marketing!2014 CrossRef Annual Meeting!#crossref14!Flash Presentation!

The DOI space is gettingcrowded

Clarity Simplification

Distinctiveness

• Clearer  iden)ty  

• New,  simplified  logo  

• Revamped  website  

• Descrip)ve  service  names  

• Fewer  logos

New  Look,  New  Message

!

Enables

!

Enables• Linking

• Discovery and Delivery

• Evaluating

• Collaborating

!

Enables• Linking

• Discovery and Delivery

• Evaluating

• Collaborating

of Scholarly content

• Journals

• Books

• Conference papers

• Reports

• Dissertations

• Standards

• Datasets

• Figures

• Tables

!

Enables• Linking

• Discovery and Delivery

• Evaluating

• Collaborating

of Scholarly content

• Journals

• Books

• Conference papers

• Reports

• Dissertations

• Standards

• Datasets

• Figures

• Tables

to benefit

• Researchers

• Libraries

• Aggregators

• Funding Agencies

• The Public

• Scholarly publishers

!

Enables

LinkingReference Linking Cited-by Linking

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

CrossMark New Peer Review Models

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossCheck CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossMark New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

FundRef

CollaboratingLinked Data Linked Clinical Trials

FundRef NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Linked Clinical Trials

CrossRef Funding Data NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Linked Clinical Trials

CrossRef Funding Data NISO OA Indicator

Prospect Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Threaded Publications

CrossRef Funding Data Linked Clinical Trials

CrossRef Text and Data Mining Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Threaded Publications

CrossRef Funding Data Linked Clinical Trials

CrossRef Text and Data Mining Journal Article Tag Set (JATS)

!

Enables

LinkingReference Linking Cited-by Linking

Discovery and DeliveryCrossRef Metadata Services Bibliographic Management

CrossRef Metadata Search Document Delivery

Multiple Resolution Link Resolver

CrossRef APIs

EvaluatingCrossRef Plagiarism Check CrossRef DOI Event Tracking

CrossRef Publication Record New Peer Review Models

CrossRef Funding Data

CollaboratingLinked Data Threaded Publications

CrossRef Funding Data Linked Clinical Trials

CrossRef Text and Data Mining Journal Article Tag Set (JATS)

!

Enables

CrossRef Plagiarism Check

CrossRef Publication Record

CrossRef Funding Data

CrossRef Funding Data

CrossRef Text and Data Mining

• Relaunching the web site

• 6 month time frame

• Rebranding other marketing materials

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