critical viewing

CRITICAL VIEWINGA SYSTEMIC APPROACH

SYSTEMIC APPROACH EXAMPLES|

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MODE

MESSAGE

AUDIENCE

REPRESENTATION

APPEAL

DESIGN

ATTRACTION

EXAMPLES|SYSTEMIC APPROACH

REPRESENTATION

APPEAL

DESIGN

ATTRACTION

AUTHORITY

BEAUTY

DUTY

INDIVIDUALITY

INTELLIGENCE

POPULARITY

STATUS

EXAMPLES|

MESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

DENOTATION

CONNOTATION

REPRESENTATION

APPEAL

DESIGN

ATTRACTION

EXAMPLES|

MESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

VISUAL

MAIN VISUAL DISPLAY

LANGUAGE

FOCUS OF ATTENTION

LOGO

ICONS

GRAPHIC TEXT

VISUAL PUN

REPRESENTATION

DESIGN

ATTRACTION

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

SLOGAN

BRAND NAME

PRODUCT NAME

MAIN TEXT

LIST

CALL TO ACTION

HEADLINE

CALL & VISIT

REPRESENTATION

DESIGN

ATTRACTION

VISUAL

LANGUAGE

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

ADDRESS

PROMINENCE

POWER

DISTANCE

SHARPNESS

COLOUR CONTRAST

LIGHTING

SIZE

FOREGROUND

REPRESENTATION

DESIGN

ATTRACTION

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

DIRECT GAZE

INDIRECT GAZE

NO GAZE

REPRESENTATION

DESIGN

ATTRACTIONADDRESS

PROMINENCE

POWER

DISTANCE

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

HIGH ANGLE

LOW ANGLE

NO ANGLE

REPRESENTATION

DESIGN

ATTRACTIONADDRESS

PROMINENCE

POWER

DISTANCE

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

CLOSE SHOT

MEDIUM SHOT

LONG SHOT

REPRESENTATION

DESIGN

ATTRACTIONADDRESS

PROMINENCE

POWER

DISTANCE

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

AUDIENCEMESSAGE MODE

EXAMPLES|

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SYSTEMIC APPROACH

AUDIENCEMESSAGE MODE

APPEALREPRESENTATION

EXAMPLES|SYSTEMIC APPROACH

AUDIENCEMESSAGE MODE

AUTHORITYBEAUTYDUTYINDIVIDUALITYINTELLIGENCEPOPULARITYSTATUS

APPEALREPRESENTATION

EXAMPLES|SYSTEMIC APPROACH

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

AUTHORITY

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

BEAUTY

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEALDUTY

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

INDIVIDUALITY

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

INTELLIGENCE

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

POPULARITY

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

STATUS

AUDIENCEMESSAGE MODE

DENOTATIVECONNOTATIVE

APPEALREPRESENTATION

EXAMPLES|SYSTEMIC APPROACH

ATTRACTION

MESSAGE MODEAUDIENCE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

PROMINENCEADDRESSPOWERDISTANCE

ATTRACTION

EXAMPLES|SYSTEMIC APPROACH

ATTRACTION

MESSAGE MODEAUDIENCE

SIZESHARPNESSCOLOUR CONTRASTLIGHTINGFOREGROUNDING

PROMINENCEADDRESSPOWERDISTANCE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

SIZE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

SHARPNESS

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

COLOUR CONTRAST

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

LIGHTING

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

FOREGROUNDING

EXAMPLES|SYSTEMIC APPROACH

ATTRACTION

MESSAGE MODEAUDIENCE

DIRECT GAZEINDIRECT GAZENO GAZE

PROMINENCEADDRESSPOWERDISTANCE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEADDRESS

DIRECT GAZE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEADDRESS

INDIRECT GAZE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEADDRESS

NO GAZE

EXAMPLES|SYSTEMIC APPROACH

ATTRACTION

MESSAGE MODEAUDIENCE

HIGH ANGLELOW ANGLE

PROMINENCEADDRESSPOWERDISTANCE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEPOWER

HIGH ANGLE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEPOWER

LOW ANGLE

EXAMPLES|SYSTEMIC APPROACH

ATTRACTION

MESSAGE MODEAUDIENCE

LONG SHOT

CLOSE SHOTMEDIUM SHOT

PROMINENCEADDRESSPOWERDISTANCE

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEDISTANCE

CLOSE SHOT

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEDISTANCE

MEDIUM SHOT

EXAMPLES|SYSTEMIC APPROACH

MESSAGE MODEAUDIENCE

AUDIENCEDISTANCE

LONG SHOT

EXAMPLES|SYSTEMIC APPROACH

AUDIENCEMESSAGE MODE

DESIGN (VISUAL)DESIGN (LANGUAGE)

EXAMPLES|SYSTEMIC APPROACH

AUDIENCEMESSAGE MODE

MAIN VISUAL DISPLAYFOCUS OF ATTENTIONLOGOICONS/SYMBOLSGRAPHIC TEXTVISUAL PUNS

DESIGN (VISUAL)DESIGN (LANGUAGE)

EXAMPLES|SYSTEMIC APPROACH

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)

MAIN VISUAL DISPLAY

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)

FOCUS OF ATTENTION

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)LOGO

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)ICON

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)

GRAPHIC TEXT

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)

VISUAL PUN

AUDIENCEMESSAGE MODE

HEADLINESLOGANBRAND NAMEPRODUCT NAMEMAIN TEXTLISTSCALL TO ACTIONCALL & VISIT

DESIGN (VISUAL)DESIGN (LANGUAGE)

EXAMPLES|SYSTEMIC APPROACH

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

HEADLINE

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)SLOGAN

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

BRAND NAME

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

PRODUCT NAME

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

MAIN TEXT

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

LISTS

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

CALL TO ACTION

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

CALL & VISIT

CRITICAL VIEWINGA SYSTEMIC APPROACH