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CRITICAL VIEWING A SYSTEMIC APPROACH

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CRITICAL VIEWING. A SYSTEMIC APPROACH. |. EXAMPLES. SYSTEMIC APPROACH. CLICK HERE TO BEGIN!. |. EXAMPLES. SYSTEMIC APPROACH. APPEAL. MESSAGE. REPRESENTATION. MODE. DESIGN. AUDIENCE. ATTRACTION. |. EXAMPLES. SYSTEMIC APPROACH. AUTHORITY. BEAUTY. DUTY. APPEAL. INDIVIDUALITY. - PowerPoint PPT Presentation

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Page 1: CRITICAL VIEWING

CRITICAL VIEWINGA SYSTEMIC APPROACH

Page 2: CRITICAL VIEWING

SYSTEMIC APPROACH EXAMPLES|

CLICK HERE TO BEGIN!

Page 3: CRITICAL VIEWING

MODE

MESSAGE

AUDIENCE

REPRESENTATION

APPEAL

DESIGN

ATTRACTION

EXAMPLES|SYSTEMIC APPROACH

Page 4: CRITICAL VIEWING

REPRESENTATION

APPEAL

DESIGN

ATTRACTION

AUTHORITY

BEAUTY

DUTY

INDIVIDUALITY

INTELLIGENCE

POPULARITY

STATUS

EXAMPLES|

MESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

Page 5: CRITICAL VIEWING

DENOTATION

CONNOTATION

REPRESENTATION

APPEAL

DESIGN

ATTRACTION

EXAMPLES|

MESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

Page 6: CRITICAL VIEWING

VISUAL

MAIN VISUAL DISPLAY

LANGUAGE

FOCUS OF ATTENTION

LOGO

ICONS

GRAPHIC TEXT

VISUAL PUN

REPRESENTATION

DESIGN

ATTRACTION

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

Page 7: CRITICAL VIEWING

SLOGAN

BRAND NAME

PRODUCT NAME

MAIN TEXT

LIST

CALL TO ACTION

HEADLINE

CALL & VISIT

REPRESENTATION

DESIGN

ATTRACTION

VISUAL

LANGUAGE

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

Page 8: CRITICAL VIEWING

ADDRESS

PROMINENCE

POWER

DISTANCE

SHARPNESS

COLOUR CONTRAST

LIGHTING

SIZE

FOREGROUND

REPRESENTATION

DESIGN

ATTRACTION

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

Page 9: CRITICAL VIEWING

DIRECT GAZE

INDIRECT GAZE

NO GAZE

REPRESENTATION

DESIGN

ATTRACTIONADDRESS

PROMINENCE

POWER

DISTANCE

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

Page 10: CRITICAL VIEWING

HIGH ANGLE

LOW ANGLE

NO ANGLE

REPRESENTATION

DESIGN

ATTRACTIONADDRESS

PROMINENCE

POWER

DISTANCE

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

Page 11: CRITICAL VIEWING

CLOSE SHOT

MEDIUM SHOT

LONG SHOT

REPRESENTATION

DESIGN

ATTRACTIONADDRESS

PROMINENCE

POWER

DISTANCE

EXAMPLES|

APPEALMESSAGE

SYSTEMIC APPROACH

MODE

AUDIENCE

Page 12: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|

NAVIGATE THROUGH THE EXAMPLES HERE!

SYSTEMIC APPROACH

Page 13: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

APPEALREPRESENTATION

EXAMPLES|SYSTEMIC APPROACH

Page 14: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

AUTHORITYBEAUTYDUTYINDIVIDUALITYINTELLIGENCEPOPULARITYSTATUS

APPEALREPRESENTATION

EXAMPLES|SYSTEMIC APPROACH

Page 15: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

AUTHORITY

Page 16: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

BEAUTY

Page 17: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEALDUTY

Page 18: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

INDIVIDUALITY

Page 19: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

INTELLIGENCE

Page 20: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

POPULARITY

Page 21: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

MESSAGEAPPEAL

STATUS

Page 22: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

DENOTATIVECONNOTATIVE

APPEALREPRESENTATION

EXAMPLES|SYSTEMIC APPROACH

Page 23: CRITICAL VIEWING

ATTRACTION

MESSAGE MODEAUDIENCE

EXAMPLES|SYSTEMIC APPROACH

Page 24: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

PROMINENCEADDRESSPOWERDISTANCE

ATTRACTION

EXAMPLES|SYSTEMIC APPROACH

Page 25: CRITICAL VIEWING

ATTRACTION

MESSAGE MODEAUDIENCE

SIZESHARPNESSCOLOUR CONTRASTLIGHTINGFOREGROUNDING

PROMINENCEADDRESSPOWERDISTANCE

EXAMPLES|SYSTEMIC APPROACH

Page 26: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

SIZE

EXAMPLES|SYSTEMIC APPROACH

Page 27: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

SHARPNESS

EXAMPLES|SYSTEMIC APPROACH

Page 28: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

COLOUR CONTRAST

EXAMPLES|SYSTEMIC APPROACH

Page 29: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

LIGHTING

EXAMPLES|SYSTEMIC APPROACH

Page 30: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEPROMINENCE

FOREGROUNDING

EXAMPLES|SYSTEMIC APPROACH

Page 31: CRITICAL VIEWING

ATTRACTION

MESSAGE MODEAUDIENCE

DIRECT GAZEINDIRECT GAZENO GAZE

PROMINENCEADDRESSPOWERDISTANCE

EXAMPLES|SYSTEMIC APPROACH

Page 32: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEADDRESS

DIRECT GAZE

EXAMPLES|SYSTEMIC APPROACH

Page 33: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEADDRESS

INDIRECT GAZE

EXAMPLES|SYSTEMIC APPROACH

Page 34: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEADDRESS

NO GAZE

EXAMPLES|SYSTEMIC APPROACH

Page 35: CRITICAL VIEWING

ATTRACTION

MESSAGE MODEAUDIENCE

HIGH ANGLELOW ANGLE

PROMINENCEADDRESSPOWERDISTANCE

EXAMPLES|SYSTEMIC APPROACH

Page 36: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEPOWER

HIGH ANGLE

EXAMPLES|SYSTEMIC APPROACH

Page 37: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEPOWER

LOW ANGLE

EXAMPLES|SYSTEMIC APPROACH

Page 38: CRITICAL VIEWING

ATTRACTION

MESSAGE MODEAUDIENCE

LONG SHOT

CLOSE SHOTMEDIUM SHOT

PROMINENCEADDRESSPOWERDISTANCE

EXAMPLES|SYSTEMIC APPROACH

Page 39: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEDISTANCE

CLOSE SHOT

EXAMPLES|SYSTEMIC APPROACH

Page 40: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEDISTANCE

MEDIUM SHOT

EXAMPLES|SYSTEMIC APPROACH

Page 41: CRITICAL VIEWING

MESSAGE MODEAUDIENCE

AUDIENCEDISTANCE

LONG SHOT

EXAMPLES|SYSTEMIC APPROACH

Page 42: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

DESIGN (VISUAL)DESIGN (LANGUAGE)

EXAMPLES|SYSTEMIC APPROACH

Page 43: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

MAIN VISUAL DISPLAYFOCUS OF ATTENTIONLOGOICONS/SYMBOLSGRAPHIC TEXTVISUAL PUNS

DESIGN (VISUAL)DESIGN (LANGUAGE)

EXAMPLES|SYSTEMIC APPROACH

Page 44: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)

MAIN VISUAL DISPLAY

Page 45: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)

FOCUS OF ATTENTION

Page 46: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)LOGO

Page 47: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)ICON

Page 48: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)

GRAPHIC TEXT

Page 49: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(VISUAL)

VISUAL PUN

Page 50: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

HEADLINESLOGANBRAND NAMEPRODUCT NAMEMAIN TEXTLISTSCALL TO ACTIONCALL & VISIT

DESIGN (VISUAL)DESIGN (LANGUAGE)

EXAMPLES|SYSTEMIC APPROACH

Page 51: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

HEADLINE

Page 52: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)SLOGAN

Page 53: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

BRAND NAME

Page 54: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

PRODUCT NAME

Page 55: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

MAIN TEXT

Page 56: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

LISTS

Page 57: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

CALL TO ACTION

Page 58: CRITICAL VIEWING

AUDIENCEMESSAGE MODE

EXAMPLES|SYSTEMIC APPROACH

DESIGN(LANGUAGE)

CALL & VISIT

Page 59: CRITICAL VIEWING

CRITICAL VIEWINGA SYSTEMIC APPROACH