creax pres oct 2010 (nx power lite)

1

Somewhere, somebody already

solved your problem

CREAX 2010: 10 years innovation experience2

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3Questions

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4CREAX mission

“CREAX helps securing your company’s future by

stimulating the creativity of the people and

supporting the innovation process

through out of the box thinking and

using the world’s existing knowledge”

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5CREAX offer

CREAX methodology Unique systematic innovation methodology

Creation Suite software Access to the world’s knowledge

Innovation coaching Innovation study

Problem solving

Solution marketing

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6What CLIENT NETWORK are you joining?

CREAX Open Innovation network

Creation Suite Software

CREAX Methodology

‘Someone solved your problem’

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Customer value

Resources

Product DNA

Analogy

Variation

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innovation = value creation

performance

interface

cost

better function

safer, greener function

economics, cheaper function

ergonomics, design

harm

V = P – ( H + I + C )

Customer value

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Innovating a projector

performance

interface

cost

?harm

V = P – ( H + I + C )

Defining innovation: projector example case

?

?

?

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Innovating a projector

performance

interface

cost

Sharper image

Silent cooling

Cheaper

Easy to use

harm

V = P – ( H + I + C )

Defining innovation: projector example case

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innovation = value creation

performance

interface

cost

Faster, better results,…

No spam

Free

Easy to use

harm

V = P – ( H + I + C )

Defining innovation: real case

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innovation = value creation

performance

interface

cost

harm

V = P – ( H + I + C )

Defining innovation: real case

CREAX Methodology

‘Someone solved your problem’

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13

Customer value

Resources

Product DNA

Analogy

Variation

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14Resources – 9 windows

Time

Sp

ace

Sp

ace

Past present Future

Syste

mS

ub

-syste

mS

up

er-

syste

m

Time

Exercise 9-windows

Sp

ace

Past present Future

Syste

mS

ub

-syste

mS

up

er-

syste

m

Time

Exercise 9-windows

CREAX Methodology

‘Someone solved your problem’

Customer value

Resources

Product DNA

Analogy

Variation

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18Analogy – Product DNA

1917/11/2010

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20Analogy – Product DNA

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21Analogy – Product DNA

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22Analogy – Product DNA

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23Analogy – Product DNA

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24Analogy – Product DNA

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Comparison of similar DNA’s Variation in properties

Improved and newfunctions

Tech transfer opportunities

Analogy – Product DNA

CREAX Services

Innovation Study

Problem Solving

Solution Marketing

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Product DNA: a better glass

Innovation

How to make a better / innovative

glass ?

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INFORMATION

POROSITY

SURFACE

TRANSPARENCY

AUTOMATION

FLEXIBILITY

COLOUR

INTEGRATION

to insulate

to hold

to detect

to see

to clean

to fill

to please

to operate

Changing properties for new or improved function

Variation of properties for new & better functions

INFORMATION

POROSITY

SURFACE

TRANSPARENCY

AUTOMATION

FLEXIBILITY

COLOUR

INTEGRATION

TEMPERATURE

FRAGMENTATION

DENSITY

SYMMETRY

GEOMETRY

LINEARITY

STATE

MULTIPLICITYODOUR

TASTESOUND

PULSATION

CHEMICAL ACTIVITY

BIOLOGICAL ACTIVITY

STRENGTH

BRITTLENESS

MATERIAL

TOLERANCE

RESISTIVITY

FIELDS

PERMEABILITY

STIFFNESS

PRESSURE

CRYSTALLINITY

EXPANSION

SIZE

STABILITY

VOLUME

SPEED

HOMOGENEITY

LONGEVETY

INDEX

Product DNAInnovation Potential

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?

Example case: sugar

CREAX network:

Product DNA

Problem Solving

Somebody already solved your

problem.

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"Get the water out of the glass,

without touching the glass"

Functionality

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"transfer FUNCTION:

move a liquid"

Functionality

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Absorption

Acoustic Cavitation

Acoustic VibrationsArchimedes’ PrincipleBernoulli’s TheoremBoilingBrush ConstructionsCapillary CondensationCapillary EvaporationCapillary PressureCoanda EffectCondensationCoulomb’s LawDeformationElectrocapillary Effect

ElectroosmosisElectrophoresisElectrostatic InductionEllipseEvaporationFerromagnetismForced OscillationsFunnel EffectGravityInertiaIonic ExchangeJet FlowLorentz ForceMagnetostrictionMechanocaloric Effect

OsmosisPascal LawResonanceShock WaveSpiralSuper Thermal ConductivitySuperfluiditySurface TensionThermal ExpansionThermocapillary EffectThermomechanical EffectUltrasonic Capillary EffectUltrasonic VibrationsUse of foamWetting

How many ways do we know to MOVE a Liquid?

Functionality: abstraction

Example: Foam stability - McBride

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Less R more D

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Example case: Goodyear

The problem is the formation of rubber hairs on a new tire. This is caused

by fluid rubber that enters the vent holes of the mould during the

production process

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39Example case: B2B - Tire

CREAX network:

Product DNA: new applications

Solution Marketing:

Mapping

new applications & markets

for

existing technology & products.

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41Solution marketing

Company

logo

Bekaert metal foam

LED cooling for building

lighting

LED cooling for automotive

Sound absorbing and heat

recuperating muffler

TOP APPLICATIONS

www.bekaert.com

PROPERTIES

Car oil cooling

• Porous

• Open cell

• Scattering structure

• Translucent

• Load distributing

• Deformation energy

• Low density

• Electrical conductive

• High surface area

PRODUCT

Truck oil cooling

Plexiglas heatstop®

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Company

logo

Bekaert metal foam

Decorative and light-

incorporating radiator

Anti splashing pressure

vessel

Sound absorbing and heat

recuperating muffler

TOP APPLICATIONS

www.bekaert.com

PROPERTIES

Solar heat collectors

• Porous

• Open cell

• Scattering structure

• Translucent

• Load distributing

• Deformation energy

• Low density

• Electrical conductive

• High surface area

PRODUCT

Catalyst substrate for

optimal heat management

Plexiglas heatstop®

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44CREAX innovation methodology

CREAX methodology results in:

R & D: less R (Research, Risk)

Systematic approach for innovation

Technology transfer between different domains

CREAX network Open innovation

CREAX Creation Suite®

‘Access the world’s knowledge’

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Stop searching, start finding

Filtering relevant data

Analysing relevant filtered data(players, sectors, activity, historical, inventor, comparison,

geographical, country, etc)

Visualisation of results(graphics, PowerPoint, Excel)

Creation Suite - process

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Thank you!

Contact us for additional information.

Mathieu MottrieManaging Directorm@creax.comT +32 57 22 94 80M +32 475 84 26 39

CREAX nvMlk. Plumerlaan 113 8900 Ieper - Belgium

T +32 57 22 94 80www.creax.com