creative consumer sales promotion
Post on 10-Feb-2016
29 Views
Preview:
DESCRIPTION
TRANSCRIPT
CREATIVE Consumer
sales promotion
Issues
Overview of Integrated marketing communications (IMC)Element of marketing communications
Key features of IMC
CREATIVE Consumer sales
promotion
Element of Marketing Communications
CREATIVE Consumer sales
promotion
CommunicationIs the process whereby thoughts are conveyed and meaning is shared between individuals or between organizations
and individuals.
Marketing Is the set of activities whereby business ad other organizations
create transfer of value (exchanges) between themselves and their
customers
CREATIVE Consumer sales
promotion
Communication Marketing
Marketing communications represents the collection of all elements in a brand’s
marketing mix that facilitate exchanges by establishing shared meaning with the brand’s customer or clients
CREATIVE Consumer sales
promotion
Sales Promotion
Events and experience
Public relations and publicity
Direct marketing
Advertising
InternetOut of home
TV Newspaper Radio
Advertising
CREATIVE Consumer sales
promotion
Packaging
Print/Poster
Point of purchasesign
Siam TamiyaTAMIYA CALENDAR2011, Design
AdvertisingCREATIVE
Consumer sales
promotion
Samsonite, 'HEAVEN AND HELL'2011 Print
AdvertisingCREATIVE
Consumer sales
promotion
Thailife insurance, ‘Melody of life’2009 TV
Spikes AsiaFestival of creativity
AdvertisingCREATIVE
Consumer sales
promotion
CREATIVE Consumer sales
promotion
Sales Promotion
Trade-orientedUse of various types of allowance to encourage wholesaler and retailer
response
Consumer-oriented Use of various types of
tools to trigger consumer reaction
CREATIVE Consumer sales
promotion
Sales Promotion
Trade-orientedDisplay allowance
Consumer-oriented Coupon RebateContest
SweepstakePremiumPrice off
CREATIVE Consumer sales
promotion
Sales Promotion ในวาระครบรอบ50 ปี พานาโซนิค
ในประเทศไทยเชญิสง่ภาพถ่ายเขา้ประกวดใน
“โครงการ โชว์ ของเก๋า เล่าวนั
” วาน ในหวัขอ้ 50 ปี แหง่ความ
ผูกพนั โดยมีสนิค้าเนชัน่แนลหรอืพานาโซนิคประกอบอยูใ่น
ภาพ ชงิรางวลั กวา่ 150,000
บาท
CREATIVE Consumer sales
promotion
Sales Promotionของรางวลัรางวลัใหญ่ไป
เกาหลี แพค็เกจ ทัวรเ์กาหลี พรอ้ม
ท่ีพกั 5 วนั 4 คืน1 รางวลั สำาหรบั
4 ท่าน จบัทกุเดือน
iPad2 รวม 3 รางวลั
แจกทกุสปัดาห์iPhone4s รวม 14
รางวลัหมดเขตรบัชิน้
สว่น 24 ม.ิย. 2555
วธิรีว่มสนุก- ฉีกฝาฟรอยส์
- แนบหรอืกรอก ชื่อ นามสกลุ ท่ีอยู่ เบอร์ โทรศัพท์ท่ีติดต่อได้ และหมายเลขบตัร
ประชาชน
CREATIVE Consumer sales
promotion
Events and experience
The practice of promoting the interests of a
company and its brands by associating
the brand with a specific event
Events and experienceCleaning up the city with Mrs. Meyer
CREATIVE Consumer sales
promotion
Public relations and publicity
It usually assumes the form of news items or editorial comments about product/service
Like advertising, describes
nonpersonal communication to
a mass audience; but unlike
advertising, the sponsoring
company does not pay for
advertising time or space
Public relations and publicity
CREATIVE Consumer sales
promotion
Direct marketing
communicate directly with or solicit response or dialogue from specific
customers and prospects
Mail, telephone, fax, e-mail, or internet
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Direct marketing
Direct marketing
Turismo Portugal
Key features of IMC
1. Affect Behavior
Not just to influence brand awareness or enhance attitudes toward the brand but move people to action.
CREATIVE Consumer sales
promotion
Key features of IMC
2. Start with the customer or prospect
The IMC approach avoids an “inside-out” (from company to customer) and focus more on “outside-in”
CREATIVE Consumer sales
promotion
Key features of IMC
3. Use any and all forms of contacts
Use whatever media and contact best enable communicator to deliver the brand-concept message
to the designated audience
CREATIVE Consumer sales
promotion
Key features of IMC
4. Achieve synergy
All of the communication elements must speak with a single voice; coordination is absolutely critical to
achieving a strong and unified brand image and moving consumers to action
CREATIVE Consumer sales
promotion
Key features of IMC
5. Build relationships
The relationships building is the key to modern marketing and that IMC is the key to relationship building.
It entails repeat purchases and perhaps even loyalty.
CREATIVE Consumer sales
promotion
Thank you
CREATIVE Consumer sales
promotion
top related