creative agency secrets new logo case study
Post on 22-Nov-2014
703 Views
Preview:
DESCRIPTION
TRANSCRIPT
PUTTING SPARK TO YOUR MARKETING
CASE STUDIES
6
THE BRIEF:
Requirement: • Logoincorporatingthecompany
name • Mayincludeasymbolorstrapline.
Logo usage: • Website• letterhead• favicononSocialMediasites.
Must portray:• Professionalbutfriendlyteam• Collaborativeapproach• Delivermeasurableresults. • Trustworthyextensiontoclient’steam• Valuedservicedeliverypartner• Successful,ambitious,clever/smart.
Tone of voice: • Friendly• Knowledgeable• Professional• Expert.
Value proposition: We work for firms who think they can’t afford a marketing agency, business owners trust us as part of their own team
Target audience: Business owners who want to grow their firm, marketing managers who wantexpertinputforstrategythattheyexecutethemselves,rivalagencieswhosee us as thought leaders tryingout new tools and techniques ahead of the crowd
Preferences: Sans serif fonts, modern look, easy to read. Gender neutral colours
A DAY IN THE LIFE OF A PROJECT
THE CLIENT: CREATIVE AGENCY SECRETS
THE CURRENT BRAND:
7
A DAY IN THE LIFE OF A PROJECT
THE BRAINSTORMING:
8
A DAY IN THE LIFE OF A PROJECT
THE INITIAL DESIGNS:
9
A DAY IN THE LIFE OF A PROJECT
THE CHOSEN DESIGN TWEAKS AND REFINEMENTS:
Logo B R1 Solid
Creative AgencySecrets
Creative AgencySecrets
Creative AgencySecrets
A
B
C
CreativeAgencySecrets
CreativeAgencySecrets
CreativeAgencySecrets
Logo B inline
A
B
C
CreativeAgencySecrets
CreativeAgencySecrets
CreativeAgencySecrets
More obvious change in the gradientWords in blue
No gradientWords in blue
Words in blue
CreativeAgencySecrets
Words in blueGradient reversed
Blue/Green Colour Palette
1
2
3
4
CreativeAgencySecrets
CreativeAgencySecrets
CreativeAgencySecrets
CreativeAgencySecrets
Gold/Gray Colour Palette
(This one could be a metallic silver)
Dark Blue/Aquamarine Colour Palette
1
2
3
4
Logo B R1 Solid
Creative AgencySecrets
Creative AgencySecrets
Creative AgencySecrets
D
E
F
CREATIVEAGENCYSECRETS
CREATIVEAGENCYSECRETS
CREATIVEAGENCYSECRETS
Logo B inline
D
E
F
CreativeAgencySecrets
CreativeAgencySecrets
CreativeAgencySecrets
CreativeAgencySecrets
Blue/Red Colour Palette
1
2
3
4
CreativeAgencySecrets
CreativeAgencySecrets
CreativeAgencySecrets
CreativeAgencySecrets
Blue/Red Colour Palette
1
2
3
4
10
A DAY IN THE LIFE OF A PROJECT
THE FINAL DESIGN
CAS initials
Unlocking marketing secrets
Stripes represent multi pronged approach & teamwork. Also gives the mark a more unique, distinctive look.
top related