creating value for millions, starting with nothing - learning hypergrowth from issuu and conferize...
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conferize
Learning hypergrowth from Conferize & Issuu
Creating value for millionsstarting with nothing
with Martin Ferro-Thomsen CEO & Founder, ConferizeCo-Founder, Issuu
conferize
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conferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
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1. Intro 2. ABC for Entrepreneurs3. Closing remarks4.Questions
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Agenda
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FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
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FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
Intro“a startup”
Search RepeatableBiz Model
Execution
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Introconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
2006
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Introconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
#emprendus@ferrogate@conferize
Intro
conferize
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FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
#emprendus@ferrogate@conferize
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
#emprendus@ferrogate@conferize
Introconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
2011
“ Software is eating the world Marc Andreessen
Marc Andreessen, Why software is eating the world
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Introconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
#emprendus@ferrogate@conferize
Introconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
10 % 90 %
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Introconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
100 %
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Introconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
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OK! ... but how?
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Introconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
#emprendus@ferrogate@conferize
Introconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
#emprendus@ferrogate@conferize
Introconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
#emprendus@ferrogate@conferize
Introconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Becoming a “TED”for all conferences
#emprendus@ferrogate@conferize
ABC for Entrepreneursconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
A.Idea B. Team C.ProductD.MarketE. Funding
#emprendus@ferrogate@conferize
ABC for Entrepreneursconferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Idea
1. Ideas are worthless (without action)2. Don’t bother with NDAs, patents, trademarks3. Get your idea into as many minds as possible
#emprendus@ferrogate@conferize
ABC for Entrepreneursconferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Idea
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conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Idea
#emprendus@ferrogate@conferize
ABC for Entrepreneursconferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Team
1. Find the others2. Diversity to beat complexity3. Equity as an instrument4.Cliff and vesting
#emprendus@ferrogate@conferize
ABC for Entrepreneursconferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Team
Hell is other
people
Your most importantdecision!
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ABC for Entrepreneursconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Product
vs.
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ABC for Entrepreneursconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Product
1. Mature tech vs. bleeding edge2. Recruiting3. Design driven vs. user driven4.Data vs. innovation
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ABC for Entrepreneursconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Product
Illustration by Jesper Vestergaard, Conferize
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ABC for Entrepreneursconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Product
MinimalViable Product
Eric Ries, The Lean Startup
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ABC for Entrepreneursconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Market
1. Be realistic about your stage2. Don’t market. Create Word of Mouth3. Provide unique value ➭ Automate/scale
#emprendus@ferrogate@conferize
ABC for Entrepreneursconferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Market
Crossing the Chasm, Geoffrey Moore
#emprendus@ferrogate@conferize
ABC for Entrepreneursconferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Market
Niche
Crossing the Chasm, Geoffrey Moore
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ABC for Entrepreneursconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Market
The Long Tail, Chris Anderson
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ABC for Entrepreneursconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
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ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Funding
1. Don’t do it2. Wait as long as possible3. Choose the right capital partners4.Capital is an instrument5. Venture capital is changing
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conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
How will your fund your idea?
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conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
AlwaysBeCool
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Closing remarksconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
What motivates you?Life vs. work
#emprendus@ferrogate@conferize
Closing remarksconferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Paul Graham, the process
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Closing remarksconferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Mihaly Csikszentmihalyi, Flow
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conferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Closing remarks
#emprendus@ferrogate@conferize
conferize
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FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
conferize
CONFERIZE WEB ID
Stealth Landing PageLanding PageProfile Page
FLEMMING RAFN THOMSEN Arkitekt maa
navn@nulsum.dk+45 4093 4309
ID FOR CONFERIZE | by Flemming Rafn Thomsen
Final lesson ...
Steve Branson shining Guy Kawasaki’s shoe with his sleeve
Ask for help
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