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Creating Connection Architectures
@ mjunction
Vinaya Varma San Francisco
8th May, 2019
Creating Connection Architectures 1
Contents
About Mjunction
Connection Architecture
Road Ahead
Creating Connection Architectures 2
mjunction : A Snapshot
CertificationsExp. 20 19-10-28 / Appraisal # 27874
PROMOTERS
• Set up as “metaljunction” in 2001
• By TATA Steel & SAIL as a 50:50 JV
Coal, Steel, Minerals,
Obsolete Capital
equipment, Industrial
supplies, Financial
services
…. and many others
OPERATESB2B e-AUCTION PLATFORM
GMV
USD 21 Billion
transacted on our
platforms
in FY 19
GMV : Gross Merchandise Value
Creating Connection Architectures 3
mjunction : A Snapshot
AWARDS
• SUFI Digital India Award 2018, Steel Users Federation
• Best eCommerce Company, ET Now, 2018
• Company of the Year 2018, CEO Magazine
Creating Connection Architectures 4
We operate from Kolkata, India
Kolkata
INDIA
westbengal
Creating Connection Architectures 5
Our Mission
Make the World a Better place,
creating
Robust and Sustainable Supply chains
through greater
Efficiency and Transparency,
Disintermediating
value destroying middle men,
and delivering
Desired Outcomes
to stakeholders,
Always!
Creating Connection Architectures 6
Our Mission is to help
Businesses Buy and Sell
with other
Businesses
through our eCommerce solutions
that creates
Value For All
Our Mission: This means
Creating Connection Architectures 7
We connect Businesses With Other Businesses:
Banks
e-Reverse Auctions
eRFx (on cloud)
One stop shop for MRO items
eForward Auctions
eOrder (fixed price)
Loyalty & gifting
DealersDistributorsInfluencers
Suppliers
Transporters
BuyersENTERPRISES
146
12
39 K200 K
75 K
Through our 6 core services
Creating Connection Architectures 8
eForward Auction
SELLERS’BUYERS’
• Competitive price discovery
• Buyer discovery
• Transparency
• Access to large no. of sellers
• Convenience
• Transparency
Value that it creates
• Category & domain expertise
• Large, active buyer base
• Supports large no of e-auction variants
• Secure & robust platform
Steel, Coal, Minerals,
Rough Diamonds,
Obsolete Plants &
Machinery, Spares,
Food grains, Spectrum,
Media Rights, Tea,
Real-Estate
Unique Value Propositions
Categories
Help enterprises convert their inventory into cash, faster
Creating Connection Architectures 9
eReverse Auction
SELLERS’BUYERS’
• Transparency• Seller Discovery
• Transparency
• Shorter cycle time
• Category & domain expertise
• Large, active supplier base
• Multiple eAuction methodologies
• Certified & secured platform
• Ability to promise savings
Mechanical equipment, MRO,
Project & Civil Packages,
Electricals, Refractories, Logistics,
Agro, Chemicals & Minerals,
Steel, Ferro Alloys and Non
Ferrous Metal Scrap, Tea
Needs Served
Unique Value Propositions
Categories
Help enterprises buy competitively
Creating Connection Architectures 10
• “Pay as you use”
• Easy to configure
• Provides ready access to a large supplier base
• Secure & auditable
Unique Value Propositions
Needs Served
Help enterprises improve efficiency & effectiveness in Procurement
eProcurement
SupplierMaster
Ready To UseSourcing
Templates
CallCenter
PaymentIndent
Enterprise(Buyer)
SELLERS
eProcurement Platform
Creating Connection Architectures 11
Loyalty & Gifting
Needs Served
SELLER
ORG.
Sales Data
Channel Data
ProgramDesign
Loyalty PointsCalculator
Website/App forRedemption of Loyalty Points
& Engagement
Fulfilment &Delivery
Straightline provides
Help enterprises sell more through their trade channel
• End to end responsibility
• Pan-India doorstep delivery
• Reports & Analytics
Unique Value Propositions
DealersDistributorsInfluencers
Creating Connection Architectures 12
Supply Chain Finance
BANKS’
• Reduced risk of lending
• Easier access to borrowers
• Increased buying power with easy liquidity
• Reduced cost of borrowing
BUYERS’
• Integrated platform with sellers and
banks
• Finance on minimum or no collateral
security
Needs Served
Unique Value PropositionsHelp businesses get access to finance
Creating Connection Architectures 13
One stop shop for MRO Items
2
As transaction service provider
1
As single supplier(Super Aggregator)
Through centralized Procurement Service Center
• One-Off Buys (SPOT buys)
• Regular MRO Items (ARC)
- Lamps
- Fasteners
- Electrodes
- Valves
- Pumps
- Wire Ropes & Slings
- V Belt
- Safety Items
ConnectedWarehouse
Needs Served
Help enterprises manage their MRO requirements efficiently & effectively• High availability & delivery
compliance
• Savings
• End-to-end status visibility
BUYINGENTERPRISE
SUPPLIERS
Unique Value Propositions
Creating Connection Architectures 14
Making efficient & effective connections are critical for us
Attract
• User experience• 24X7 Help Desk• Physical presence in 41 cities
Use emerging technologies
• “ Plug & Play” connect with ERP of anchor clients
Remove effort
• “ Recommender “ tool based on ML
• RPA for routine transactions
Make it convenient • Market Insights,
based on BI Tools
Immersion
Creating Connection Architectures 15
Customer Immersion @mjunction helps in making stronger connects with enterprises
Cross Functional Team
Client Visit
VOCCustomer Need
Customer Insights
Strategic Objectives to fulfil customer needs
Learning & Growth Objectives
Internal Process
Objectives
Customer Satisfaction &
Loyalty
Strategic Input 1
Strategic Input 2 Strategic Input 3
Creating Connection Architectures 16
Benefits: Customer Immersion @ mjunction
• Increase the willingness-to-pay of Customers: Identifying drivers of willingness-to-pay and pain points
• Optimize fulfilment costs: Sketch the efficiency frontier for the industry that reflects the trade-off betweenwillingness-to-pay and fulfillment costs
• Identify the deeper needs of the Customers: Utilize information gathered from repeated interactions toimprove the Recognize-Request-Respond cycle
• Identify new opportunities associated with connected Relationships: Coach Behavior, make CuratedOfferings and Respond-to-Desire
• Mapping of own activities vis-à-vis activities of competitors: Create new ideas for areas of improvement
• Identification of new technological solutions: Enable further innovations in your Connected Strategy
Creating Connection Architectures 17
• Monthly magazines – Steel Insights and
Coal Insights
• High-end digital reports – India Steel
Market Watch and India Coal Market
Watch.
Magazines
Conferences
2nd Indian Steel Markets ConferenceJune 2018
2nd Global Procurement ConferenceFeb 2019
12th Indian Coal Markets ConferenceNov 2018
Connections are made stronger through our Magazines & Conferences
Creating Connection Architectures
Ability to connect us has provided confidence to set up e-marketplaces
Platforms can be described as ‘digital matchmakers’ connecting :
The Owner of a product or service i.e. the seller And The seeker of the product or service i.e. the buyer
So, being neither the seller, nor the buyer, the value that a platform brings is that of the network effect
Through the value of network, platforms enable : Highly efficient matching Disruptive innovation Improved asset utilization
This connected ecosystem led to an almost organic genesis of a new business model –the Platform business model
Creating Connection Architectures
• Spot, Bargain, Auction• Invoicing, Taxation• Analytics, MIS• Feedback Management• Advanced Search
(Uniform taxonomy,Parametrization)
• Buyer/seller rating
• Lowest price option
• Fastest delivery option
Trading Platform
• Platform for processing centre selection
• Inventory Management• Order status
Processing Centre
Inspection
• Streaming of real-time inspection before sale
• After sales/In-process Inspection
• Inspected status
• WMS• RFID, Bar code scanners• Driver Identification
System• ATM like kiosks for DOs,
Challans etc• Video based Inspection
Warehouse
Financing
• Platform• Payment gateway• Banks/ Financiers
• Knowledge Services• Guest features• Steel market information
Other Services
• Online registration• Online document verification• Trade Management• Invoices
Seller
• Online registration• Online document verification• Trade Management• Invoices• Shopping cart
Buyer
Transportation
• Platform for transporter selection
• TMS• GPS based vehicle tracking• Delivery and PoD Management• Cameras inside vehicles
Future Roadmap : To connect multiple entities : Steel eMarketplace
106
Thank you
Creating Connection Architectures 21
Key Aspects about Indian e-Commerce
• Internet penetration in India is expected to increase to 840 million internet users by 2023.
• India currently is expected to increase to 700 million smartphone users by 2023.
• In the context of rapidly improving technology and falling data costs, technology-enabled business models wouldcreate significant economic value in the future
• Core digital sectors (IT-BPM, digital communications, and electronics manufacturing) could double their GDP
contribution by 2025, from $170 billion in 2018 to $355 billion by 2025
Source:1. Economic Times, Live Mint, Department of Telecommunications, Bain & Company –Unlocking Digital for Bharat2. CISCO Systems report in economics times3. Kalaari capital –India Trends 20184. Financial Express5. McKinsey Global Institute
Potential Economic Impact
Creating Connection Architectures 22
Bengal
4th largest state economy in India with 91.3 million people and a literacy rate of 77.1%
The state with highest number of MSME establishments and employs 1 trillion people
Unique partnership between IIM Calcutta; IIT Kharagpur & ISI to further analytics
Active encouragement of IT by the State Government; Silicon Valley being set up !
Creating Connection Architectures 23
State Of Finance & IT
Financial Centre
• The FinTech Hub in New Town that was founded in 2013, now has 25 units with lands being allotted to leading financial institutions
Pro - IT Government
• 4 hardware parks are being commissioned
• The State Government has ensured uninterrupted power supply
• Both birth certificate and death certificate are on blockchain
IIM Calcutta Tie-ups
• Cybersecurity CoE - MAKAUT
• Innovation CoE- IIT Kharagpur
• Artificial Intelligence CoE - IIT Kharagpur, IIIT Kalyani
• Blockchain CoE- ISI
• Robotics CoE- NIT
• Quantum Computing CoE - CU
Creating Connection Architectures 24
How We Compare – With Bangalore & Hyderabad
Advantages:
• Low operational cost
• Geographical location : gateway to Eastern and North-Eastern India and also to South-East Asia and Eastern Pacific region
• Home for all big IT companies including TCS, Cognizant, Wipro, IBM, Accenture, Capgemini, ITC Infotech, Genpact, HCL
Technologies, CA, NIIT, Lexmark, British Telecom etc
• Robust physical infrastructure including road network, national maritime advantages, two international airports, national
inland waterways, 4,000 kms of railway tracks, second largest metro rail network in the country
Recent Investments
• ITC Infotech has invested Rs. 500 crores in their existing facility
• TCS has invested Rs. 1200 crores in their existing facility
• State Government has just launched Silicon Valley where substantial investment is awaited.
Creating Connection Architectures 25
Where Do We Stand
Alibaba
Snapdeal
Amazon India
Flipkart
mjunction 15
768
7.5
0.6
6.2
0.006 billion
11 billion
(0.94) billion
(0.48) billion
(0.08) billion
GMV (in Billion USD) PAT (USD)
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