creating a successful social recruitment strategy

SOCIAL RECRUITMENT PLATFORM

Creating a Successful Social Recruiting StrategyManish GroverWisestep.com

HCMNext 2013

Do you need a Social Recruitment Strategy ?

Social Media – Compelling StatsIf Social Networks were ranked as Countries by Population

China : 1.34 BillionIndia : 1.21 Billion Facebook : 1 Billion +Facebook Mobile: 600 MillionTwitter : 500 MillionUnited States : 315 Million Indonesia : 237 MillionLinkedin : 200 MillionBrazil : 193 Million

Social Media – Compelling Stats

2Members join Linkedin every Second

That’s 60 Million Members Annually

That’s the Entire Population of UK added each year.

Social Media in India

• 18 Million : Linkedin Users

• 30 Million : Resumes on Naukri

• 65 Million : Facebook Users

• 700 Million : Mobile Phones

Imagine the future where most of these Mobile phones have Social Media

* Samsung and Apple are one of the worlds most valuable companies by Market Cap.

Job Seekers on Social MediaSome Global Trends

• 88% Jobseekers have at least 1 Social Media profile.

• 130 Average number of Friends of a Facebook User

• 1 in 6 People credit Social Media with their current Job (in US)

Expect Similar Trends in India soon.

Is All Social Media the Same ?

• Facebook is like a PartyPeople are there to have fun, chat up, take pictures and share them

• Linkedin is like a Conference People are looking to network and get ahead professionally

• Twitter is like a Club

There’s a lot of noise and people talking at the same time

Social Media - Speed

New Yorkers received tweets about an earthquake 30 seconds before they felt it

Social Media moves @ lightening speed

Just Imagine what it can do for bad news

Social Media Drives Change and Impacts Lives

- The First Black President of America- The Arab Spring- Anti Corruption Protests in India

Large number of people coming together for a common cause

Social Media reaches

- a very large number of people- very quickly and- creates high impact change

If you don’t have A Social Recruitment Strategy soon, you might be losing the War for Talent.

Crafting your Social Recruiting Strategy

• Creating and Managing Social Media Presence • Social Recruitment • Referrals powered by Social Media • Employer Branding• Metrics and Expected Results • Social Media Engagement

Creating and Managing Your Social Media Presence

Creating your Social Media Presence

Creating your Social Media PresenceSet up Your Company Pages on Facebook, Linkedin and Twitter

• It’s Easy• It’s Free • It does not need Technology skills• Make It a part of the organization process• Assign Ownership to actively manage it

Managing your Social Media Presence• Keep Information Current and Updated on your

Social Media Page

• Use it as a channel for Corporate communication to Internal and External Stakeholders

• Have a Social Media Policy that defines Do’s and Don’ts .

• Special Policy emphasis on managing PR disasters

Social Recruitment – Getting it Done

Social Recruitment – List Your Jobs on Social Media

List your Jobs on your Social Media PageFacebook Page, Twitter feed, Linkedin Groups

Distribute your Jobs to • Your Employees Status Updates• Various Job Boards that have Social Presence• Get your page Fans to Share and Like the Jobs

Social Recruiting Apps help List your jobs and Automate Job Distribution

Social Recruitment – Website Makeover with Social Plugins

Synchronize the Jobs on Social Media with your website to get “One View”

Add Social Plugins :

• To Allow Instant Application for Jobs • To Allow Instant Job Referrals

Convert Visitors to Job Applicants and Referrers

Social Recruitment – Social Plugin Stats

• 40% : Visitors to your website that are Job Seekers

• 30% : Increase in Job Applications after integrating with “Apply with Linkedin”

• 10% : Visitors to your Jobs Section that are browsing Jobs for Others

Social Recruitment – Employee Referrals

• Employee Referrals is the preferred source to hire

• Make it Simple to Refer. Don’t ask everything in Duplicate

Use Social Media to enable Employees to Share jobs and Track those referrals

Facebook vs Yammer

Create an Extended Employee Referral program for non - employees

Visitor 1 refers the Job to her friend

Visitor 2 on Facebook or Linkedin

3 Visitor 2 Applies for the Job.

Recruiter Tracks Status of All Applicants and Referers Including Visitor 2

Website Jobs Section has Social Media Sharing 1

Visitor 1 sees the Job on

1. Website Job Section2. Social Media

Thinks her friend is a fit for this role

Post Selection Process. Visitor 2 gets the Job . 6

Visitor 1 gets paid referral reward by Recruiter 7

Use Social Media for Reference Checks

• The Cost of a Bad hire is usually 3-6 months Salary of the Hire. That’s ExpensiveUse Social Media for Reference Checks

• For Experienced hires, check their Linkedin profiles

• For Younger employees, check Facebook profiles

Social Recruitment – Get a Platform

There are many Platforms (SaaS) that can set up and manage your Social Recruitment Processes

Try, Test and Rent or Buy

Employer Branding

Employer Branding – Showcase on Social Media• Work Culture and Environment

• Life@theCompany, Events, Activities

• Showcase Successful Employees, Thought Leaders, Interactive Webinars

• Company Blog

• Senior Company Leaders to Tweet

Metrics and Expected Results

The Beauty of Social Recruiting…

…is that you can measure everything

Important Metrics to Track• Number of Applications

⁻ Through Social Media ⁻ Through Referrals⁻ Through Referrals on Social Media

• Hires made through Social Media Applicants • Apply to Hire Ratio • Cost of Hire• Time to Hire

Expected Results from Social Recruiting

Candidate Quality should ↑

Employee Referrals should ↑

Average Time to Hire should ↓

Average Cost of Hiring should ↓

Social Media Engagement

Just as companies check Prospective Employees on Social Media…

Prospective Employees also check Information and Feedback on the company from Social Media and the Web

There is always going to be some negative Feedback about the organization

• Actively manage it

• Be Responsive

• Be Fair, Transparent and Reasonable

If you don’t engage your employees, prospective employees, stakeholders on Social Media, someone else will

These days Finding and Reaching Passive candidates is easy

Social Media is evolving rapidly and…

Great Jobs may just find your Top Talent on Social Media

So, If you don’t have a Social Recruitment Strategy yet, put it on Priority # 1 !

Here’s a Quick Summary to Get You Started !

Key Takeaways• Twitter is the place for Distribution

• Facebook is the place for Referrals and Branding

• Linkedin is the place for Headhunting, Passive Candidate Search and Employer Branding

• Mobile will be the Dominant channel to access Social Media

• Facebook and Linkedin are changing too. Watch the Changes

Key Takeaways• Social Recruiting will complement your

existing hiring, not replace it

• List your Jobs on Social Media

• Use Social Plugins to Convert Website Visitors to Job Applicants and Referrers

• Use Social Media to Power Employee Referrals and Reference Checks

• Get Automated Tools and Platforms to Manage Processes

• Continuously engage with your Existing and Prospective Talent

And Some Tips and Tricks...

Some Tips and Tricks• Humor and Fun content gets significantly

more number of Likes and SharesMake your Job Descriptions Fun to Read.

• Make your Candidate search more effectiveCross reference leads from Job boards and Social Media

• Currency Rewards are not directly allowed on Social Media20% Discount vs Rs 200 to Like the page

Some Tips and Tricks

• Linkedin Groups are a great place to find targeted Candidate pools

• Use Linkedin to Connect to Open Networkers to reach 2nd and 3rd level connections

A bigger network is the key to Effective Social Recruitment

I hope you Had FunThanks a Ton!

Wisestep.com is partnering with companies for setting up their Extended Employee Referral

Program

You can reach me onmanish@wisestep-inc.com

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