creating a professional brand using virtual networking
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Creating a professional network using virtual tools
Mari Anne Snow – CEO, SophiaThink Consulting7/13/2010
Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
Agenda
05/01/2023
• Current employment landscape – March 2010• Do you need a network?• A networking story – the power of 12 minutes• Social media – an overview• Creating an effective online presence • LinkedIn – a deep dive into one tool• Maintaining momentum• A word about online etiquette• Q&A
Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
Current job landscape: March 2010
05/01/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
US - 9.7% *
Men 20 or over 10%
Women 20 or older 8%
16 – 19 year olds 26.1%
* All data according to the US Dept of Labor, March 2010
How has the work world changed?
05/01/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
•Graduated from high school•Immediately entered the Navy•Started his career with Raytheon at age 25 – retired at 65My father
1935•10.8 jobs between the ages of 18 and 42•23% held 15 or more jobs•Multiple careers across multiple industries Baby Boomers
1957 - 1964
•2009 – in 12% of US households, someone is unemployed•June 2010 14.6M unemployed, 45.5% of them out of work for
more than 27 weeks
Today
*All data from the National Bureau of Labor Statistics , June 2010
Do you need a network?
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Gives you a visible
professional persona
It really is about who knows you
When you need help,
you can find it
Virtual visibility
gives you more choice
Think about 43%Most Recent Hires Got Jobs from Referrals from Friends, Colleagues, Alumni, or Family
The strength of weak ties
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* The Strength of Weak Ties, Mark S. Granovetter ,The American Journal of Sociology, Vol 78. No. 6 (May 1973), 1360-1380, Johns Hopkins University
A networking story - the power of 12 minutes
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1 year ago
Jerry
12 min SIFMA
Ed
IAPP BNA
Clive
TISA London
TISALondon
Dan
Carol Tony
Angela
Nigel Mallow Street
Richard
?
What is social media?
05/01/2023
• Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. en.wikipedia.org/wiki/Social_media
• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
• Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. www.creativemediafarm.com/information/glossary
Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
Current landscape: May 2010
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YouTube1B+
Facebook450M+
Twitter115M+
LinkedIn70M+
Global overview
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Global user statistics
LinkedIn 50% outside US
22% in the EU
Twitter 50% non-English
tweets
1.Australians 2.British 3.Italians 4.Americans
How these tools impact daily life
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Information sourcing
Information disclosure
Networking Influence Business
How does the world find things in 2010?
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What are the current trends?
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How do we keep the connection?
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Smart phones, netbooks, iPads
Main information conduits in
future
Portable handheld devices
Instant access to worldwide
data and expertise
What does social mean today?
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Social networking in your Personal Life Social Tools in Your Work Life
Post photos from the BBQ last Saturday and it will show up in the feeds of your friends and family.
Post the new paper you just published, and it will show up in the feeds of your colleagues.
Collaborate with friends to plan a camping trip for next month.
Collaborate with colleagues on complex research and product development.
You follow @tylerflorence or @gdelaurentiis on Twitter for cooking tips.
You follow experts in your company and your field for tips on best practices, latest discoveries in your field or to find specialized expertise.
You follow @Starbucks on Twitter for the latest deals and customer service.
You follow project activities to be sure issues and open items are resolved.
You post questions to your Facebook wall or Twitter feed to get recommendations and insight from friends and industry experts.
You post questions to your company network to receive advice and relevant assistance from your colleagues across different departments/labs.
Multi-dimensionality - my virtual profile
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LinkedIn professional Facebook
personal
My website online billboard
Twitter research
Google Analytics
How do you get started?
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• Travel• Languages• Internships• Jobs
• Institutions• Labs• Achievements• Awards
• Optimist• Honesty• Conscientious• Procrastinate
• Lab skills• Disciplines• Leadership
Skills Traits
ExperienceEducation
What’s your goal?What’s your value?
Building a professional online brand
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Set clear goals
•Personal profile = virtual resume = your “selling” tool•Specificity helps people help you and search for you•Align this with your career goals or business aspirations
Pick your tool(s)
•LinkedIn is a free business networking tool that has become the accepted standard•What’s your goal? Who’s your audience – do your research and go where they are…•What do you have the appetite to maintain? Networks are living organisms that require maintenance•Different tools, do different things, experiment to see what’s right for you
Be aware &
deliberate•Create momentum, stay engaged, demonstrate your intellect•Keep your profiles aligned, picture positive, audience-focused•Keep things up-to-date, check your privacy settings often for your social sites, google yourself
Specialized networks
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Examining one tool’s growth: LinkedIn
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July 2008 25M
August 2009 45M
February 2010 60M
June 2010 70M
Who uses LinkedIn?
05/01/2023
• 60/40 men to women• 92% college educated• 23% 25 – 34• 33% 35 – 44• 25% 45 – 54• 12% 55 – 64• Fastest growing user group?
Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
Source: http://www.ignitesocialmedia.com/2010-social-network-analysis-report/#linkedin
Personalized profile give you a presence
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Keep up-to-date with your network
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Who’s looking at you?
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Specialized communities offer group support
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Sustainable contact database
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Maintain your presence and generate interest
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Tracking data
•Online research with Twitter•Google search helps you researching topics so you stay current•Review the LinkedIn weekly updates
Evaluate results
•How many invites, recommendations?•How deep is your network? What are you doing to build it?•How many interviews result? Are you using informational
interviews to your advantage?
Show some life
•Create momentum so we know your breathing•Keep your profiles aligned and accurate – emphasize the positive•Keep things current, fresh, make changes in some logical way
A word about online etiquette
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•Think of these online venues as someone else’s home, be polite and show manners
•Build relationships over time, just like any friendship•Trust is built through consistent, respectful action
Listen first, then speak
•If someone sends you an invitation, consider the invitation seriously •You can’t ask for help unless you are wiling to give help•Showing good will demonstrates your character and your integrity Reciprocity is
expected
•Don’t accept invitations from people you don’t respect •Don’t write references for people you don’t know or respect•Honesty is always the best policyMaintain your professionalism
Ask me your questions
05/01/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
Have more questions? Contact me at: msnow@sophiathinkconsulting.com orwww.sophiathinkconsulting.com
Send me a LinkedIn invitation at: http://www.linkedin.com/in/mariannesnow1
05/01/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.
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