creating a power partnership between hr and marketing - without a big fight
Post on 29-Nov-2014
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Creating a POWER PARTNERSHIP
Between HR and Marketing – Without a Big Fight
Will Ruch Pat Nazemetz
ME to WE…Really?!
How to Foster the Relationship
INTERNAL BRAND
EXTERNAL BRAND
Rich FloerschCHRO, McDonald’s
Richard WerganFormer CMO, Xerox
“I’ll be honest with you, the average HR person –
I’m gonna include myself in that – isn’t maybe as creative and
doesn’t think about some of the sizzle parts of it that a really
strong marketer can do, and I think the collaboration actually
can be quite powerful.”
Rich FloerschCHRO, McDonald’s
“The most important part of the newly designed Xerox brand is really how it is reflected by our employees and our people. I spent a lot of time working with HR on getting the message to the employees, and that was of high importance to our CEO.”
Richard WerganFormer CMO, Xerox
to
ALIGNMENT
CREATIVE Support is the Spark
“Good luck!”“You’re all fluff
and mirrors.”
• Orbit around your brand
• Employees as brand ambassadors – not arsonists
IGNITE the Relationship
wruch@versantsolutions.com pnazemetz@gmail.com
Learn more about the book at HRMarketingPartners.com.
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