creating a positive experience through design - sudhindra. v

creating positive experiences

27 Aug 2011 STC India UX Conference Bangalore

sudhindra v. | associate creative director | sapient

Creating Positive Experiences through Design

creating positive experiences

creating positive experiences

creating positive experiences

creating positive experiences

the top 4

flipkart.com

myntra.com

timtara.com

caratlane.com

creating positive experiences

experience is important but how much?

creating positive experiences

numbers tell a story - india

Rs. 55,000/- crore e-com revenue expected by 2011

70 mn Internet users in India

creating positive experiences

numbers tell a story - global

51% of retailers are adopting location based

services by 2013

6.7 billion devices on the internet by 2014

119 billion dollars mobile commerce by 2015

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positive experience is the differentiator

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is positive experience, a “wow” experience?

creating positive experiences

the word “wow”

•  exists since 1513 in the English language •  an extraordinary success, excitement, interest, great pleasure,

or the like •  Scot. and North England Dialect . a howl, wail, bark, whine, or

mew. •  a slow wavering of pitch in sound recording or reproducing

equipment caused by uneven speed of the turntable or the tape.

creating positive experiences

really means nothing

creating positive experiences

“positive” experience

•  explicitly stated, stipulated, or expressed

•  confident in opinion or assertion; fully assured

•  Originated in about 1250

creating positive experiences

positive experience aims to bring the 3 together

Visceral   Behavioral   Reflec0ve  

creating positive experiences

…mathieu lehanneur’s ‘third lung’

the object needs the human

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to create a positive experience, you have to create a positive “design” environment

creating positive experiences

∫ …establish soft standards

∫ …establish hard parameters

∫ …design

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∫ …educate stakeholders – internal & external

∫ …establish soft standards

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∫ …inspire them with stories on how design can make or break things

∫ …educate stakeholders

creating positive experiences

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creating positive experiences

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the $300 m button

source: uie.com

creating positive experiences

user and technologies

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•  increase in the no. of satisfied users

•  increase in the average time spent on site/app

•  dollar increase

•  increase in positive reviews

∫ …establish hard parameters

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∫ …and design

creating positive experiences

∫ …design elements that aid in creating positive experience

∫ …set about designing

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∫ …use transitions

∫ …set about designing

creating positive experiences

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creating positive experiences

∫ …use informed transitions

creating positive experiences

creating positive experiences

creating positive experiences

∫ …info graphics

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…where there is heavy data

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…convert to

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…and make it interactive

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∫ …use micro content generously

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creating positive experiences

∫ …deliver immediate results

creating positive experiences

…with flip you can instantly upload videos

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…in 1 click you have the app up & running through app store

creating positive experiences

∫ …provide a feeling of exclusivity

creating positive experiences

…20North promises goods from US within India

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…association with youth, exclusively

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∫ …maximum convenience

creating positive experiences

…flipkart assures maximum convenience – easy to buy, cash-on-delivery

creating positive experiences

∫ …keep simple things, simple

creating positive experiences

…timtara lets you do simple things, simply

creating positive experiences

…cleartrip keeps booking simple

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∫ …when they all come together

a “positive” experience takes shape like no other

creating positive experiences

creating positive experiences

creating positive experiences

creating positive experiences