crafting social

crafting social @MaxKringen Founder, Tellwell

#TeamTellwell

Strategy

basics

plan engage arm yourself

plan

Goals and objectives:• Why are you using social media for your organization?

• Build Community • Reach New People • Drive Traffic • Listening • Engaging in Real Time Discussion

• What do you hope to gain? (Goals) • What are the ways you’re going to do this? (Objectives)

AudienceIdentify groups of people who currently follow you on social media and groups you want to follow your organization.

Integration• How are you going to integrate social into your

everyday life? • What do you already create that can now

become social content? • What ways do you integrate social media with

other forms of communication?

Twitter 1-2-3

engage

types of content• Funny or Clever Content • Thoughtful or Inspirational Content • Educational Content • Conversational Content • Promotional Content

inspirational content

promotional content

educational content

funny clever content

arm yourself

social platforms

content creation

canva.com

grammarly.com

hemingwayapp.com

publishing

coschedule.com

gramblr.com

mailchimp.com

web

squarespace.com

ifttt.com

customer management

peanutbuttr.com insightly.com

mailchimp.com

Advertising

facebook.com/advertising

Advertising

wetellwell.com @wetellwell