cracking the code and reaching your key decision-makers and influencers through smart content...

#CMWorld

The Engagement Code-BreakerCracking the code and reaching your key decision-makers and influencers through smart content marketing

Marilyn CoxMarketing Principal – Industry Center of

Excellence

#CMWorld

Marilyn Cox

@MarilynECox

Marilyn.e.cox@oracle.com

If I couldn’t be a Modern Marketer, I would be a professional wrestler with the WWE

#CMWorld

Tweetable Takeaway #1: Pharma companies are considering what's important to their audience; time, credibility, relevance, and interest. #CMWorld

#CMWorld

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Tweetable Takeaway #2

Digital Resource Report states there is a strong need by HCPs for 3rd party non-branded content.

Pharma must meet this challenge. #CMWorld

#CMWorld

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Tweetable Takeaway #3

Consider gamified content to educate users about the risks and challenges of drug discovery. #CMWorld

#CMWorld

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Tweetable Takeaway #4

Leverage online Use medical apps to collect insight to better service your audience and drive the direction of content creation. #CMWorld

#CMWorld

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Tweetable Takeaway #5

Leverage online communities to improve patients lives �and drive future drug discovery #CMWorld

#CMWorld

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Tweetable Takeaway #6

Incorporate other digital channels into your social media initiatives.

If it works, run with it. #CMWorld

#CMWorld

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Tweetable Takeaway #7

Leverage tweetchats to engage your audience and grow social presence.

Plan upfront for issues that might conflict with regulations #CMWorld

#CMWorld

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Tweetable Takeaway #8

Consider a payer forum to provide content important to payers like comparative effectiveness and budget impact models #CMWorld

#CMWorld

Tweetable Takeaway #9: Use the analytics captured from these communications to justify the additional efforts and budget required to grow relationships #CMWorld

#CMWorld

Tweetable Takeaway #10: Develop strong content, unify digital channels, and focus on data forensics to grow revenue, extend reach, and empower sales #CMWorld