couponico - pitch (sep 2013)

Founder : Devis Giordano

Web application where companies release coupons promoted by social network users

Companies need to be promoted and

get new customers

Merchants

PublishersPublishers want to earn

through their social network profiles

Needs

Merchants Publishers

Users

promoted by

offer discounts

print and use coupon

Solution

Revenue model

amount of a sale via Couponico

5%

15%80%

Merchant

Publisher

Competitors

Affiliation programs

Cost model based on conversion of leads

Coupon websites

Companies receive user promotions while release coupons

More credibilty of advertisement performed by users

Advertising

PPC ads or Promoted PostsFacebook Offers

Target

Merchants Facebook Users

250k

1.9 M

Hotel

Retail shops

Restaurants

Cafè

1

potential merchantsin Lombardia (Italy)

1. Unioncamere Lombardia - Demografia imprese 2° trimestre 20132. Facebook Advertising

2 potential users (age 18-40) who live in Lombardia (Italy)

Team

Devis Giordano

Luca Bellé

Founder & lead web developer @ couponicoExperience in web developingStudent at University of Pavia

Web developer & SEO @ couponicoExperience in web developingStudent at University of Pavia

Progress status

Started 3 months acceleration period at Polo Tecnologico (Pavia)

june july-august september2013

Development of the web application (back-end and front-end)

First beta release

Feedback collection

Users acquisitionUsers acquisitionby invitation

Progress status

march2014 septembernovember

Release improved website version

50+ companies inLombardia (area test)

150+ companies involved in Italy

Development of mobile applications(iOS+Android)

300+ companies involved in Italy

Financials2014 2015 2016

MerchantsPublishers

P&LRevenue

COGSOperating exp.

Mktg & SalesR&D - Technology

HRG&AEBT

350 1900 7000900 3500 25000

€75000 €484000 € 1.9 M€14000 €88000 €350000€38000 €78000 €200000€7000 €30000 €100000€1500 €2000 €3000€24000 €43000 €90000€5500 €3000 €7000€23000 €318000 € 1.35 M

Funding150k €

6%

30%25%

39%

Mktg&Sales

G&A

HR

COGS(Publishers)

www.couponi.coinfo@couponico.com