cosmic ethical it presents : cipd presentation

Dogs TrustStarted new campaign in April 2008 on both Twitter and Facebook, in the first year two members of staff ran the campaign and they reported that in from April 2008 – April 2009 they gained an extra £100,000 donations directly from the two new channels

Why use social media?

Gain new customers\supporters

Add value to existing customers\supporters

Social media can help you; connect with customers (new and old), gainreferrals from current customers, communicate instantly with impact, get publicity for events, gain or give advice, create advocates for your brand, help your search ranking, and much more!

Basic Platforms

• Blog• Microblog• Video Sharing• Photo Sharing• Social Networks(There are more but lets not get ahead of

ourselves)

Blogs

• What is a blog?– A series of entries to an online journal, posted in a

chronological order• Where can you do it?

– Two popular free platforms are www.blogger.com and www.wordpress.com

• How often should you do it?– Regularly! (Can be daily, weekly or monthly)

• What should it contain?– Relevant and interesting content with keyword rich titles

Micro blogs

• Fundamentally a blog, but smaller – most popular platform being Twitter

• What can you use Twitter for?– Searching ("I want to volunteer")– Searching (need reflexology)– Following (key influencers)– Reply and Retweet (repeat)– Broadcasting your message– Broadcasting your message

MMAP Design Twitter Feed

Video Sharing

• Very simple to use, free account, upload from computer or phone

• Huge variety of content available• Being used as 2nd most popular search engine worldwide• Product reviews• Cam paign V ideo’s

• Videos can be embedded onto own website• Learn about

– How to lay a patio– How to cheat at Mario– Watch lectures from Cambridge

Photo Sharing

• Flickr is one of the main platforms• Most popular platform has over 7 million users• Easy to upload and categorise• Specific access control• Share successful events through images• Give a more visual grasp of a productArtsome 9Scout PioneeringSomerset Community Food

Social Networks

• Social networks bring people together • The network gathers around a shared interest• Instant sharing of information and news• Can be used to turn customers into advocates

CIPD Facebook PageSelling driftwood sculptures on ETSYConnecting volunteers with charitiesConnecting with other BusinessesFinding friendsThe Charity Network

Facts and Figures

• Every minute 24 hours worth of video is uploaded to YouTube• People watch 2 billion videos every day on YouTube• Twitter had 400,000 tweets posted per quarter in 2007, 100 million per

quarter 2008 and 2 billion per quarter 2009• February 2010

– Twitter users were sending 50 million tweets per day– In the first quarter of 2010, 4 billion tweets were posted.– As of June 2010, about 65 million tweets are posted each day,

equalling about 750 tweets sent each second, (numbers from Twitter)

• More than 133 million blogs are being written• 77% of internet users read blogs• LinkedIn has over 50m users worldwide• 4 billion pictures hosted by Flickr at the end of 2009

Key Objectives

• Develop our relationship with regional CIPD programme providers and their students offering support, and updates to CIPD professional standards. (OB3)

• Continually develop our communications policy, strategy, and delivery to best meet our member’s needs. (OB5)

• Develop and promote the Branch profile in line with our chartered and charitable status. (OB7)

• Promote, encourage and communicate new ideas to keep best HR practice at the forefront of Branch initiatives. (OB10)

• Before thinking about how we are going to use social media, you need to be sure of your message and aims

• Also need to decide, do you have time to engage, if not just listening is still very valuable

• So how can the branch use social media?

• This comes from a branch not individual perspective

• Précis research and spread across channels

• Create a range of précis for each channel, 140 characters for twitter, short paragraph for facebook, several paragraphs for LinkedIn and blog.

• Point all these back to where you want your members to be (website?)

• Use tracked links to evaluate reach and impact• Think about using main location that has comment/feedback

ability• Also consider other sources via members such as data reports

Research

• Create one or more linkedin groups, engage and discuss.

• Group open or closed?• Group open to non members?• Needs moderating.• Needs seeds of conversation• Could be time consuming

CIPD Group

HR GROUP

• Join in with existing linkedin groups, engage in conversation on a local and wider stage

• Punching above weight• Showing local members the branch reach• Riding on wave of existing/popular CIPD PR

• Find and engage in active debate with lead peers

• Raises branch profile onto national (or even international) stage

• Can be on any channel that debate is currently occurring• Use google alerts to alert you to any new topics and debates

without having to manually search• Can increase engagement with own branch members and

lead peers

• Use google alerts to monitor key phrases or words

• People may be posting queries in places you have never heard of

• By being updated on relevant content or discussions you can engage quickly

• Provide support CIPD members and potential members• Promote branch profile

• Broadcast your message far and wide

• Create a set of statements for all channels (as précis slide)• Blow your own trumpet!• HR Professionals, Awards Body, Events, Membership,

Qualifications, most influential HR• Send this out, remembering to use tracked links and link back

to your space • Great for raising branch profile

• Plug your events far and wide

• Add your events to facebook, LinkedIn, google calendars, and publicise them on all the channels you frequent and groups you participate in

• Use channels such as twitter to build up to an event by release details via scheduled tweets

• Find other events and where they are advertised, join in!

• Use hootsuite or tweetdeck to schedule tweets so that you appear an active account

• This enables you to stay active on less time• Need to be aware that if others engage with you you may

miss it• You will need to build up a big enough bank to make sure

the feed is not too repetitive

• Monitor twitter for conversations, both at branch level and wider

• Think of key problems, issues or phrases and build up a bank of keyword

• At the basic level use twitters search tool to search for these phrases, saved as shortcuts (http://search.twitter.com )

• Use the advanced tool to narrow down to specific regions (http://search.twitter.com/advanced)

• Use a tool such a tweetdeck to add columns to track the keywords in real time

• Listen or engage