corporate personal selling

• Sales Management - Corporate / Personal Selling

• Account Management

• Marketing Strategy

• Generating Leads

• Research on Clients

• Designing Packages

• Delivery the Pitch

• Negotiations

• Follow Ups

• Handling Exceptions

• Locking the Project

• Project Activation

• Customer Support

• Customer Loyalty

• Customer Retention

• After Sales Scenarios

• Online Marketing – Websites

– SEO

– PPC

– Online Advertising

– Email Marketing

– Social Media

– Lists

• Offline Marketing – Direct Marketing

– Events

– BTL Activities

– Personal Contacts

– Societal Marketing

• Company Details (Of the client)

• Need assessment

• DMUs (Decision Making Units of Client)

• History

• Portfolio

• Clients (Of our client)

• Suppliers

• Sensitivity (Price vs. Quality)

• USP (The client seeking in solution)

• Problem identification of client

• Solution

• Benefits for client

• Brand creation and enrichment

• Reference Packages (at least 3 to give an idea to the client)

• Customization (Tailor made for client)

• Recommendations (Ours to the client)

• ROI (In the mind of the client – the dollar value)

• Appointment

• Audience (In the meetings)

• Presentation

• Support Content (Handouts research material)

• Demonstration

• Testimonials

• Company Profile

• Portfolio

• Clients

• USPs (Ours as per client’s sensitivity)

• Product / Services

• Prices

• Add-ons

• Timelines

• Expectations

• Uses

• Benefits

• Exit Strategy

• Payment terms

• Contract terms

• Emails

• Calls

• Direct Marketing

• DMUs and Gatekeepers

• Personalization

• Good cop bad cop routine

• Change in solution

• Price

• Time

• Features

• FOC

• FAQs

• Transaction

• Contract

• Terms

• Payment Terms

• Schedule of work

• Schedule of payments

• Disclaimers

• Service Delivery

• Client Login Area

• Design

• Project Scope

• FS (Functional specification)

• Prototype

• Story Board

• Sign off

• Project Timelines

• Account Manager (One dedicated resource for client)

• Payments

• Online support

• Offline support

• Technical Assistance

• Queries

• FAQs

• Knowledge base

• Change in scope (New requirements from client)

• Training

• Creating moments of delights – The WOW factor

• FOC Items (Free of Cost)

• Branding

• Future requirements

• SLA (Service Level Agreement)

• Time

• Cost

• Delivery

• Support content

• Maintenance

• Waiver

• Seasonal discount

• Add-ons

• Bulk purchase

• Time base purchase

• FOC features

• Referrals

• Cross Sell

• Up Sell

• Marketing project for client

• Packages for Marketing

• New platforms

• New languages

• New features

• New add-ons

• The KAM Approach (Key Accounts Management)

• Client timelines

• Handling delays

• Handling client side deliverables

• Cost and profitability sheet

• Team management team

• Commission and incentive management

• Project history tracking

• Cancellation strategy

• Different project lifecycles for current projects

• Coordination

• Relationship management with clients

• Seasonal greetings

• Cross culture events and festivities

• Give aways

• Client kits

• Corporate branding

• Arranging lunches and dinners

• Publicity

• Articles

• Teasers and hype build up

• PR and Social Media influences

• What more can be provided to the client

• Personalization in communications

• Main strategy covered in Leads Generation

• Different brand names for product / service offerings – Websites

– Social Media Marketing

– Social Apps

– Mobile Apps

– Corporate Videos

• Separate communications channels – Social Media Pages

– Content

– Kits

– Advertising

• Events and BTL Activities – Exhibitions

– Conventions

– Public Speaking

• 11+ Years of experience

• 6+ Years of Adjunct Faculty

• MBA MIS and Marketing

• Proven track record

• Specialty – Digital Marketing

– E-Commerce

– Mobile Apps

– Channel Marketing and Partnerships

• Contacts and business circles

• Team management

• Complete digital exposure

• Creativity

• ROI based planning

• Running a personal venture of Buyon.pk