content marketing: why it's still awesome and why that should scare you

Content Marketing Why it’s still awesome, and why

that should scare you

Why content marketing is

AWESOME

Content marketing costs 62% less than traditional marketing

1

Per dollar spent, content marketing generates 3 times as many leads as traditional

marketing

2

B2B companies that blog generate 67% more leads per month than those who

don’t

3

Blogs give websites 434% more indexed pages than websites with no blog.

4

The average cost to generate a lead through inbound marketing ($143) is about half

the average for outbound marketing ($373).

5

Because 61% of consumers say they feel better about a company that delivers custom content,

they’re more likely to buy from that company.

6

Content creation is ranked as the single most effective SEO technique

7

Why it being awesome is

Scary

27,000,000 pieces of content are shared every day

8

78% of CMO’s think custom content is the future of marketing

9

54% of marketers say they will increase their content marketing spend in the next 12

months

10

79% of marketers report their organizations are shifting to branded content

11

86% of all B2C companies engage in content marketing and 91% of B2B companies do

12

64% of B2B content marketers say their biggest challenge is producing enough

content

13

Companies that blog at least 15 times per month get 5 times more traffic than

companies that don’t blog

14

So.

With the ever-growing implementation of content marketing by every sector…

With 27,000,000 pieces of content being uploaded on a daily basis...

How can you possibly compete?

1. Focusing on making content that’s social-friendly

2. Putting your personality into everything you do

3. Being an active responder, commentor, and social media user

4. Re-using your content to maximize your time and energy (and ROI)

5. Finding your own content niche

TRY…

Sources:

● http://www.inboundwriter.com● http://www.slideshare.net● http://www.exacttarget.com

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