content marketing strategies — rebecca watson

Panelists:

Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line

• Rebecca Weeks WatsonDir. of Business Development, Real Girls Media

• Katie SweenHead of Marketing, StumbleUpon

• James SmithChief Revenue Officer, HuffingtonPost.com

• Romi LassallyFounder, TruuConfessions.com

Content is easy, marketing is not

Most of us have high-quality content or products, but we

Haven’t mastered how to:

• drive traffic to it

• access our target audience within social communities

• package it

• partner with relevant publishers

• leverage syndication and link exchanges

• create tools for users to expose our content

What you’ll learn today

Why social media matters

Internal and external strategies

Specific tools

Do’s and don’ts

Results/expectations

Organizational involvement

Social media matters

“The biggest trends today are micro: small, under-the-

radar patterns of behavior which take on real power

when propelled by modern communications.”

- Mark Penn, Wall Street Journal, 4-21-09

Internal strategy: Promote user activity

Add sharing tools on your site

Social news: users vote on content

StumbleUpon Partner Program

Stumbling directly within a partner’s site enables their visitors to discover their most popular content

StumbleUpon Partner Program

Clicking “Stumble” on the badge launches WebStumbling within the partner site

External strategy: find your audience within communities

Tools to market your content

Widgets

Contests

Syndication

Link exchanges

StumbleUpon—StumbleThru

Stumble exclusively through partner domains

StumbleUpon Advertising—Sponsored Stumbles Green icon indicates

the Stumble is an ad. 100% Click-through

Questions?

Rebecca Watson

Email: Rebecca@realgirlsmedia.com

Twitter: @divinecaroline