content marketing in plain english -- content marketing + inbound marketing for coaches,...

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

“Content marketing is a strategic marketing approach focused on

creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive

profitable customer action.”

~ Content Marketing Institute

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Is Content Marketing right for me?  

•  Build trust + Relationship •  Expert Positioning •  Price Elasticity •  Small Marketing Budget •  Measurable Results

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

“Content marketing is a strategic marketing approach focused on

creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive

profitable customer action.”

~ Content Marketing Institute

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

business-soulwork.com/pbbook/ 

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Intuitive Brainiac

Copywriting Alchemist

Creativity | Individuality No BS | Do What Matters

Create Meaning in Business Cyclist | Runner | Chocoholic

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

WTF is Inbound Marketing?

Image source: hubspot

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Content Creation + Distribution Lifecycle Marketing

Personalization Multi-Channel

Integration

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Stage1 :: ATTRACT

Generate Quality Traffic

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

business-soulwork.com/pbbook/ 

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

1. Drive Inbound Traffic with SEO

business-soulwork.com/seo-copywriting/

Gather helpful resources from reputable authority sites to support your content, provide information that’s valuable

& relevant to your audience and write in an engaging style so your readers will spend time reading your articles,

bookmark your site and share your content.

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

2. Get Visitors Through Social Media

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

3. Guest Posting

How to Write an Intriguing Bio: business-soulwork.com/elevator-pitch/

Guide to Blogging for Business Growth:

business-soulwork.com/blogging-for-business/

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

4. Publish a Book

Write, Publish and Market a book in 4 weeks: business-soulwork.com/get-published-bootcamp/

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Stage 2 :: CONVERT

Lead Generation (Lead Magnet)

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

1. Dedicated Landing Page

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

2. Content Upgrade

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

3. Optimal CTA Placement

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Stage 3 :: CLOSE

Showcase your offering Address objections Provide social proof

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

1. Email Marketing

Lead nurturing Initiation sequence

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

2. How-To Content/Demo Video

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

3. Cast Studies

Storytelling – the hero’s journey

business-soulwork.com/content-marketing-enemy/

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Stage 4 :: DELIGHT

Word-of-mouth Social Proof

Referral

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

1. Content Based On Lifecycle

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

2. Social Media Engagement

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

PHEW!

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

1. 30-min Content Strategy Brainstorm

business-soulwork.com/content-session-special

Content Marketing in Plain English :: Advanced Foundation

© ling wong | business-soulwork.com/copywriting/

Copywriting with Clarity Coaching baked in…

business-soulwork.com/copywriting/ ling@business-soulwork.com