consumerism as an emerging force
Post on 29-May-2018
226 Views
Preview:
TRANSCRIPT
-
8/9/2019 Consumerism as an Emerging Force
1/34
CONSUMERISM AS AN
EMERGING FORCE
-
8/9/2019 Consumerism as an Emerging Force
2/34
Who are c onsum er s?
Th e per sons who b uy g oods a nd s ervice s are calle d c onsum er s.
Th e d efi n ition do e s no t i n cl ud e per sons who o btai n e d g oods a nd s ervice s f o r c omm ercialp u rp os e .Th e per sons who b uys a nd s ell g oods a nd s ervice s f o r re s ale o r c omm ercial p u rp os ewill fall ou ts id e t h e preview o f t h e act .
-
8/9/2019 Consumerism as an Emerging Force
3/34
Wa ys b y wh ic h pr odu cer s a nd tra d er s ca n d eceive c onsum er s
P rice s m a y be fixe d at h ig h er level s.Seller s m a y fir s t h ike price s a nd th e n o ffer d is c oun ts to attract c onsum er .
Consum er m a y no t be give n th e c o rrect weig h t o r q u a n tit y o f g oods.Ad verti s e m e n t m ig h t m ake fal s e clai ms ab ou t t h eq u alit y o f t h e g ood.Ad verti s e m e n t m a y pr o vid e i n c om plete i n f o r m ati on
no t d is cl os in g t h e ri s ks a sso ciate d wit h th e us e o f th e pr odu ct s.Th e g oods su pplie d to th e c onsum er m a y be h ig h ly a du lterate d.
-
8/9/2019 Consumerism as an Emerging Force
4/34
Step s req u ire d f o r c onsum er pr o tecti on
Protection to consumers requires the recognition of the followingrights of the consumers by the business and government.
Rig h t t o s afet y:- c onsum er s shou ld h ave rig h t t o pr o tecti on o f h ealt h a nd life agai ns t g oods w h ic h are h azar dous to h ealt h a nd life .
Rig h t t o be i n f o r m e d:- c onsum er shou ld be give n pr o per in f o r m ati on ab ou t t h e g oods th at t h e y in te nd p u rc h a s in g . Th e y shou ld be pr o tecte d agai ns t wr on g a nd m is lea d in ga d verti s e m e n t .
-
8/9/2019 Consumerism as an Emerging Force
5/34
Rig h ts (c on t)
Rig h t t o c hoos e :- c onsum er shou ld be give n th e rig h t
to c hoos e fr om a variet y o f g oods. Th is will give t h e m a n o pp o rt un ity to s elect g oods o f t h eir c ho ice . In a dd ition, beca us e o f c om petiti on price s c h arge d wou ld be rea son able .
Rig h t t o be h ear d :- c onsum er s shou ld be give n asym pat h etic ear b y g o ver nm e n t . Th eir c om plai n ts a nd grieva n ce s shou ld be pr o perl y loo ke d in to.
Rig h t t o get re d re ss:- it i s no t e nou g h to h ear t h ec om plai n ts o f c onsum er s. It is al so n ece ss ar y to takeacti on on th e s e c om plai n ts a s earl y a s p oss ible . Fo r th is p u rp os e a n appr o priate re d re ss al m ac h in er y mus tbe i n place .
-
8/9/2019 Consumerism as an Emerging Force
6/34
Consum eri sm-- d efi n ition
A so cial mo ve m e n t s eeki n g t o a u g m e n t t h e rig h ts a nd p o wer s o f t h e
b uy er s in relati on to s eller s
b y Ph ilip K o tler
-
8/9/2019 Consumerism as an Emerging Force
7/34
UTILITY OF CONSUMERISM
1 . P r odu cer s a nd s eller s will no t take t h ec onsum er f o r gra n te d.
2. Consum eri sm will pr o vid e fee d back f o r t h eb us in e ss.
3 . Consum eri sm will m ake t h e g o ver nm e n tmo re re s p ons ive t o c onsum er i n tere s ts,
pr om pt it t o take n ece ss ar y m ea su re s to s afeg u ar d th e c onsum er rig h ts.
-
8/9/2019 Consumerism as an Emerging Force
8/34
Consum er pr o tecti on
-
8/9/2019 Consumerism as an Emerging Force
9/34
Un g u id eli n e s f o r c onsum er pr o tecti on m ea n in g
T he UN Guidelines for consumer protection declare that all enterprisesshould obey the relevant laws andregulations of the countries in whichthey do business.
-
8/9/2019 Consumerism as an Emerging Force
10/34
GUIDELINESPhys ical s afet y:- g o ver nm e n t shou ld a do pto r e n c ou rage t h e a do pti on o f appr o priatem ea su re s in cl ud in g legal sys te ms to m ai n tai n th e s afet y rec o r ds.P r omo tion a nd pr o tecti on o f c onsum er s ec onom ic i n tere s ts:- Th e g o ver nm e n tp o licie s shou ld s eek t o ac h ieve t h e g o al s o f s ati s fact o r y pr odu cti on a nd perf o r m a n ces ta nd ar ds, a d eq u ate d is trib u tion m et hods, fair b us in e ss practice s agai ns t practice s wh ic h c ou ld a d ver s el y affect t h e ec onom icin tere s ts o f c onsum er s.
-
8/9/2019 Consumerism as an Emerging Force
11/34
Guidelines( cont. )
Sta nd ar ds f o r t h e s afet y a nd q u alit y o f c onsum er g oods a nd s ervice s:-g o ver nm e n t shou ld f o r mu late t h eelab o rati on a nd im ple m e n tati on o f s ta nd ar ds at t h e n ati on al a nd in ter n ati on al level s f o r t h e s afet y a nd
q u alit y o f g oods a nd s ervice s a nd giveth e m appr o priate p u blicit y.
-
8/9/2019 Consumerism as an Emerging Force
12/34
Gu id eli n e s (c on t.)
Dis trib u tion facilitie s f o r e ss e n tialc onsum er g oods a nd s ervice s:-
a) Ado pti n g o r m ai n tai n in g p o licie s to e nsu re t h e efficie n t d is trib u tion o f g oods a nd s ervice s to c onsum er s.
b) En c ou ragi n g t h e e s tabli shm e n t o f c onsum er c oo perative s in r u ral area s.
-
8/9/2019 Consumerism as an Emerging Force
13/34
Gu id eli n e s (c on t.)
Mea su re s e n abli n g c onsum er s to o btai n re d re ss:- g o ver nm e n t shou ld e s tabli sh legal o r a dm in is trativem ea su re s to e n able c onsum er s to o btai n re d re ss th r ou g h f o r m al o r in f o r m al pr o ce du re s th at are fair ,
in expe ns ive a nd acce ss ible . S u c h pr o ce du re shou ld take partic u lar acc oun t o f n ee ds o f lo w -in c om ec onsum er s.
-
8/9/2019 Consumerism as an Emerging Force
14/34
Gu id eli n e s (c on t.)
Edu cati on a nd in f o r m ati on pr o gra mm e s:-g o ver nm e n t shou ld d evel o p o r e n c ou rageth e d evel o p m e n t o f ge n eral c onsum er
e du cati on a nd in f o r m ati on pr o gra ms, beari n g i n m ind th e c u ltu ral tra d itions c on cer n e d.Th e ai m o f su c h pr o gra mm e s shou ld beto e n able pe o ple t o act a s d is cri m in ati n gc onsum er s ,capable o f m aki n g a n in f o r m e d c ho ice o f g oods a nd s ervice s, a nd c ons ci ous o f t h eir rig h ts a nd re s p ons ibilitie s.
-
8/9/2019 Consumerism as an Emerging Force
15/34
PLIGH T OF T HE INDIAN CONSUMER
Factors responsible for consumer plight1.Short supply of many goods and services.2.Lack of effective or workable competition.3.Unfamiliarity of consumers with products.4.Unconciousness of rights.5.Complex legal processes.6.Unorganise and underdeveloped consumerism.7.Poor performance by public sector.
8.Ineffective implementation of laws protecting consumer interests.
-
8/9/2019 Consumerism as an Emerging Force
16/34
COUN T ERFEI T S AND PASS-OFFS
Counterfeit products are fakes that use thesame name, design, color scheme,trademark and even name as that of theoriginal.Pass-off products are fakes that usesimilar sounding name with deceptive
similar color schemes and packaging.
-
8/9/2019 Consumerism as an Emerging Force
17/34
GOVERNMEN T MEASURES
T HEY ARE CLASSIFIED IN TW O CA T AGORIES-1. Statutory regulation of private business.
(mandatory for the business)2. Development of the public sector. (relating to
the growth of public sector for the purpose of initiating healthy competition avoidingmalpractices.
-
8/9/2019 Consumerism as an Emerging Force
18/34
S T AT UT ORY REGULA T IONS
Statutory weapons- control the production,supply, distribution, price and quality.
Important regulations- competition act,IRD act, essential commodities act,prevention of food adulteration act, etc.
-
8/9/2019 Consumerism as an Emerging Force
19/34
-
8/9/2019 Consumerism as an Emerging Force
20/34
CONSUMERISM
It is still in its infancy stage which is limited tothe urban sector only leaving behind majorityof the Indians.
Roles of consumerism1. Consumer education2. Product rating
3. Liaison with government and with producers
-
8/9/2019 Consumerism as an Emerging Force
21/34
Consumer groups in IndiaConsumer guidance society of india(1966)
Akhil bhartiya grahak panchayat(1974)Consumer education and research centre(1978)Jagruk panchayat(1980)Consumer forum(1980)SMN consumer forum(1986)Consumer coordination council(1992)
W omen graduate union(1915)Indian association of consumers(1956)W omens India association(1917)
-
8/9/2019 Consumerism as an Emerging Force
22/34
OPPOR T UNIT Y FOR T HE INDUS T RY
1. SOUND MARKE T ING ME T HODS2. CO-OPERA T ION W IT H CONSUMER
MOVEMEN T
3. INVES T MEN T IN T ES T ING T HE SAFE T Y4. DEALING W IT H CONSUMER COMPLAIN T S.5. PROPER ADVER T ISING.6. INVES T MEN T IN RESEARCH AND
DEVELOPMEN T DEPAR T MEN T .
-
8/9/2019 Consumerism as an Emerging Force
23/34
Advertising code
Make honest claimsDo not affect the generally accepted standards.Safeguard against promotion of hazardousproducts andObserve fairness in competitionT he code seeks to ensure protection to
consumers against spurious advertising andguarantee that generally accepted standards of morality are upheld.
-
8/9/2019 Consumerism as an Emerging Force
24/34
CONSUMER PRO T EC T ION AC T (1986)
It provides for the system for protection of the consumer rights and redressal of theconsumer disputes.It extends to whole of the India except for Jammu and Kashmir.Its objective is to provide for the better
protection of the consumers interests andto settle disputes and connected matters.
-
8/9/2019 Consumerism as an Emerging Force
25/34
Cost of consumer protection
Economic costSocial cost
Opportunity cost
-
8/9/2019 Consumerism as an Emerging Force
26/34
CONSUMER PRO T EC T ION COUNCILS
T hey are divided in 2 categories-1. central council
2. state councils.
-
8/9/2019 Consumerism as an Emerging Force
27/34
OBJEC T S OF COUNCILS
Protection against marketing of goods that arehazardous.Providing right to be informed about equality,potency, purity, standard and price.Providing right to be assured for variety of goodsat competitive prices.Providing right to be heardProviding right to seek redressal.Providing right to consumer education.
-
8/9/2019 Consumerism as an Emerging Force
28/34
Consumer dispute redressal agencies.
agencies
District forum(for dealing cases
Involving up to 5 lakh)
State commission(for dealing cases
Involving more than5 lakh but less than
20 lakhs)
National commission(for dealing cases
More than 20 lakhs)
-
8/9/2019 Consumerism as an Emerging Force
29/34
Consumer complaints
It can be made by following persons-1.Consumer to whom such goods and services are
provided2.Any recognized consumer association, whether
the aggrieved consumer is a member of suchassociation.
3. One or more consumer having same interests4. T he central or the state government.
-
8/9/2019 Consumerism as an Emerging Force
30/34
REMEDIAL AC T ION
Following can be the orders which can be made-1. T o remove defects pointed out by lab.2. T o replace the good with new one.3. T o return the complainant the price4. T o pay compensation for loss or injury.5. T o remove defects in the service so provided.6. T o discontinue unfair/restrictive trade practices.7.Not to offer hazardous goods for sales
8.T
o withdraw the hazardous goods from market.9. T o provide for adequate costs to parties.
-
8/9/2019 Consumerism as an Emerging Force
31/34
PENEL T IES
Failure to comply with any order will makethe parties punishable with imprisonmentfor any term not exceeding 2 years or withfine not exceeding 10,000 rupees or both.
-
8/9/2019 Consumerism as an Emerging Force
32/34
CONCLUSION
T he act has been hailed for the time frame setfor the disposal of the cases. In fact, the actenvisages a simple, inexpensive and speedyredressal of the consumer grievances related todefective goods, deficient services and unfair trade practices. But several problems comes inthe way of expeditious disposal of the cases.One redeeming feature of the consumer protection act is that it applies not only to theprivate sector but also to the public sector.
-
8/9/2019 Consumerism as an Emerging Force
33/34
Design T hinking and Innovation at Apple
Apple's approach to innovation, management, anddesign thinking has made it different from every other.For several years, Apple has been ranked as the mostinnovative company in the world, but how it has achieved
such success remains mysterious because of thecompany's obsession with secrecy. T his note considersthe ingredients of Apple's success and its quest todevelop, in the words of CEO Steve Jobs, insanely greatproducts. Focuses on: 1) design thinking; 2) product
development strategy and execution; for example- Apples i-phone Apples laptops etc.
-
8/9/2019 Consumerism as an Emerging Force
34/34
Refere n ce s
Mis ra , S .K , Pu ri , V.K. (2002 ). Ec onom icEn vir onm e n t Of B us in e ss. Mum bai .H im ala yaPu bli sh in g Hous e
Ch er un ila m, Fra n ci s. (2009 ). Bus in e ss En vir onm e n t . Mum bai . Him ala ya Pu bli sh in gHous eK As wat h apa .In ter n et Site s-- Goo gle .c om , Wikipe d iaAns wer s
top related