consumer involvement decision

Consumer involvement decisions are the process by which consumers will purchase items and how they prioritise the purchases and what sort of purchases they make. For consumers will make purchases everyday however some of these purchases are not needed were others are needed to survive, and some are required to improve the future well being of the consumer. Each purchase however will have a different amount of though go into it depending on how much they cost.

Habitual decisionsThese are decisions which require little involvement with the purchaser it is a product which is purchased often and requires very little thought as it is brought so often. These are things such as common food products like milk, bread, vegetables ect. These are items which are purchased every week, and are required every day so no thought goes into the purchase of them.

Limited Decision MakingLimited decision making is decisions which aren’t very expensive but enough that they will require a little bit of thought. These are things which are purchase not every week but more than once a month. These are items like clothing, inexpensive appliance, restaurants ect. However it is worth noting that it is very dependent on what your income is for some things in the limited decision making e.g people on relatively high incomes wont worry about going out but people on low incomes going out would be considered a special occasion so all things have to be put into perspective.

Extended decision makingExtended decision making are decisions which involve a high level of involvement and much deliberation, they will often involve large sums of money and the future economic results for the given family or individual. These are items like cars, houses, large appliance e.g couch. They are items which require a lot of thought and research will go into buying them. They are also infrequently purchased maybe once every two years.