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IPEMA- CA15215
Innovative approaches in pork production with entire males
Anna Claret, Luis Guerrero, Maria Font-i-Furnols, Antoni Dalmau
69th Annual Meeting of the EAAP 2018Dubrovnik, August 27th, 2018
CONSUMER EXPECTATIONS TOWARDS MEAT FROM
CASTRATED AND IMMUNOCASTRATED PIGS: A
SEGMENTATION APPROACH
CONSUMER STUDIES
IBERIAN PIGS
Autochthonous
High sensory quality
Reared extensively and intensively
Castrated males/gilts
IMMUNOCASTRATION
Long life cycle pigs → 3-dose of vaccine
The aim of this work is to identify segments of consumers
according to their expectations and acceptability of Iberian
pork from five sex types.
Objective
M & M - Animals
11, 12, 14 m 11, 12, 14 m
EF CF IF CM IM
n = 83LW = 155.7±8.4 kg
M & M – Consumer study
Sample: 563
I extremely dislike I like extremely
I think I willextremely dislike
I think I willextremely like
I extremely dislike I extremely like
Sample: Entire female
Sample: Entire female
Blind
Expectatives
Informed
150 (Barcelona) + 100 (Madrid) consumers5 samples/consumer3 information conditions
M & M – Sample preparation
120 º10 min
monadic way, one every 5 min
Results
NO PREFERENCES REGARDING EXPECTATIONS
Assimilation effect(cognitive dissonance)
Negative disconfirmation
bZ bY bYaY
bY
abY abXYaX aXY
bY
0
1
2
3
4
5
6
7
CF EF IF CM IM
Cluster 1
Blind Expectative Informed
N=79
abXbcY c
aX
bcX
dY
aX
bccdY
bYbX
abYb
aX
abX
0
1
2
3
4
5
6
7
8
CF EF IF CM IM
Cluster 2
Blind Expectative Informed
AGAINST CASTRATION AND IMMUNOCASTRATION
XX
X X X
X X
YY
YY
Y
Positive disconfirmationNegative disconfirmation
N=79
bX
aX
cZ
b
cZ
aYaY
bY
a
bY
0
1
2
3
4
5
6
7
8
CF EF IF CM IM
Cluster 3
Blind Expectative Informed
AGAINST IMMUNOCASTRATION
Y YY
Y Y
ZZ
ZX
X
XX
Negative disconfirmationPositive disconfirmation
Assimilation effect(cognitive dissonance)
N=94
Conclusions
In conclusion, segments of consumers with
different expectations towards meat from castrated
and immunocastrated pigs were detected, and they
have disconfirmation expectations in most of the
types of meat.
Maria Font i Furnolsmaria.font@irta.cat
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