IPEMA- CA15215

Innovative approaches in pork production with entire males

Anna Claret, Luis Guerrero, Maria Font-i-Furnols, Antoni Dalmau

69th Annual Meeting of the EAAP 2018Dubrovnik, August 27th, 2018

CONSUMER EXPECTATIONS TOWARDS MEAT FROM

CASTRATED AND IMMUNOCASTRATED PIGS: A

SEGMENTATION APPROACH

CONSUMER STUDIES

IBERIAN PIGS

Autochthonous

High sensory quality

Reared extensively and intensively

Castrated males/gilts

IMMUNOCASTRATION

Long life cycle pigs → 3-dose of vaccine

The aim of this work is to identify segments of consumers

according to their expectations and acceptability of Iberian

pork from five sex types.

Objective

M & M - Animals

11, 12, 14 m 11, 12, 14 m

EF CF IF CM IM

n = 83LW = 155.7±8.4 kg

M & M – Consumer study

Sample: 563

I extremely dislike I like extremely

I think I willextremely dislike

I think I willextremely like

I extremely dislike I extremely like

Sample: Entire female

Sample: Entire female

Blind

Expectatives

Informed

150 (Barcelona) + 100 (Madrid) consumers5 samples/consumer3 information conditions

M & M – Sample preparation

120 º10 min

monadic way, one every 5 min

Results

NO PREFERENCES REGARDING EXPECTATIONS

Assimilation effect(cognitive dissonance)

Negative disconfirmation

bZ bY bYaY

bY

abY abXYaX aXY

bY

0

1

2

3

4

5

6

7

CF EF IF CM IM

Cluster 1

Blind Expectative Informed

N=79

abXbcY c

aX

bcX

dY

aX

bccdY

bYbX

abYb

aX

abX

0

1

2

3

4

5

6

7

8

CF EF IF CM IM

Cluster 2

Blind Expectative Informed

AGAINST CASTRATION AND IMMUNOCASTRATION

XX

X X X

X X

YY

YY

Y

Positive disconfirmationNegative disconfirmation

N=79

bX

aX

cZ

b

cZ

aYaY

bY

a

bY

0

1

2

3

4

5

6

7

8

CF EF IF CM IM

Cluster 3

Blind Expectative Informed

AGAINST IMMUNOCASTRATION

Y YY

Y Y

ZZ

ZX

X

XX

Negative disconfirmationPositive disconfirmation

Assimilation effect(cognitive dissonance)

N=94

Conclusions

In conclusion, segments of consumers with

different expectations towards meat from castrated

and immunocastrated pigs were detected, and they

have disconfirmation expectations in most of the

types of meat.

Maria Font i Furnolsmaria.font@irta.cat