consumer-centric data applications
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Consumer-centric Applications Etu Consumer Product Portfolio
Judy Wu AVP, Product Marketing
judywu@etusolution.com
July 2014
3
Etu Hadoop Big Data Platform �
Etu Insight Consumer Behavior Analysis & User Profiling�
Etu Recommender Personalized
Recommendation for Product, Ad, Content
p Web Behavior� p Preference� p Content� p Purchased Record� p Channel� p Social Media� p Events� p Call Center � p Member Database�
Diversified� Data Sources�
Personalized Experience�
p Consumer Profile� p Website� p Campaign� p eDM� p Events� p Recommendation� p Membership
Management�
User-centric Big Data Platform�
Etu Curator Content Curation & Semantic Analysis�
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