consumer behaviuor
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Study of Consumer
Behavior at Big Bazaar
Presented by:Ruchita
BhaiyaGaurav
Chandorkar GodsonRathnarajGeetanjali Johar
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Topics covered
Introduction
Company profile
Objectives and ScopeData Analysis and Interpretation
Limitations
Conclusion
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Introduction
Consumer behavior:
The Behavior which is displayed bythe consumer while searching, evaluating,
purchasing and disposing of products andservices that they expect will satisfy theirneed is consumer behavior.
Consumer Behavior entirely focuses onhow individuals make decisions to spendtheir available resources.
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Company Profile
Future Group (India), is Indias leadingorganization and Big Bazaar is one of itslargest retail outlet.
Big bazaar Hyper Market
It was established in 2001
Employees around 40,000
It is a departmental stores which sellsdifferent products.
It is a chain of shopping malls in Indiawith 150 stores across India
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Objectives and Scope
To analyze consumer behavior.
The project comprises the variousbehavior of customers ,the pre and postbehavior of customers when they shop.
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Data Analysis &InterpretationData was collected by filling the
questionnaire by the customers.
Following were the questions asked.
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1. Do you Visit mall?
Do you visit Yes No
No. of Respondents(%)100%
0%
No. of Respondents(in no.)
50 0
Do you visit
0%
20%
40%
60%
80%
100%
120%
Yes No
No. of Respondents (%)
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Prefer to visit malls
60%20%
4%
16%
Friend
Spouse
Colleagues
Alone
2. With whom do you prefer to visit the mall ?
Prefer tovisit malls
Friend Spouse Colleagues
Alone
No ofrespondents (%)
60% 20% 4% 16%
No ofrespondent
s (in no.)
30 10 2 8
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3. How much time you spend in a mall?
Time spent on visiting malls
20%
50%
30%
Hour
1-2 hrs
More than 3 hours
Time spenton visiting
malls
Hour 1-2 hrs More than3 hours
No ofrespondent
s
20% 50% 30%
No ofrespondents
10 25 15
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4.Does the person with whom you visit mall influence you?
Person who influence
40%
60%
0%
10%
20%
30%
40%
50%
60%
70%
Yes No
No. of Respondents (%)
Person who influence
Person whoinfluence
Yes no
No ofrespondents
40% 60%
No ofrespondents
20 30
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5. Do you visit the mall, by advertising influence?
Advertisement influence
40%
24%
16%
20%
Yes
No
Sometome yes
Cant say
Advertisement
influence
Yes No Sometimes Cant say
No ofrespondents
40% 24% 16% 20%
No ofrespondents
20 12 8 10
6 Wh d h ll f h i ?
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6.Why do you choose mall for shopping?
Cho osing malls for shop pi
Less time
Economical
Brands
Variety
Quality
All under one roo
Convenien
Choosingmalls forshopping
Lesstime
economicalbrands variety quality Allunderone
roof
convenient
No ofresponde
nts
14% 24% 26% 8% 14% 6% 8%
No ofrespondents
7 12 13 4 7 3 4
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Limitations
Time constraint
The allotted time to conduct thesurvey was 1 days. Therefore it became abit difficult to cover the entire store.However, the key areas were aptly
covered.
Availability of data
Most of the departments were not in
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THANK
YOU
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