constructing relevant quality assurance approaches

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Constructing Relevant Quality Assurance Approaches

A Stakeholder-Engagement Perspective

Anthony F. Camilleri

3rd EQAVET Projects Seminar17th February 2012 – Bucharest, Romania

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Stakeholder Engagement

Theory

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What is a Stakeholder?

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A Process forEngagement

Strengthening Capacity to Engageis especially important for certain VET Stakeholders

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Success Factors for Successful Engagement

1. Plan Ahead2. Consult using Basic Principles of

Good Practice3. Incorporate Feedback4. Document the Process and Results5. Report Back

International Finance Corporation

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Levels of Engagement

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Stakeholder Engagementin Quality Assurance

Processes

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Stakeholders in a Quality Assurance Context

Standards Level

Systemic Level

Practice Level

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There is no such thingas objective quality

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‚Practice Level‘

Objectivity(experts)

Vs

Inter-subjectivity (stakeholders)(&experts)

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‚Systemic Level‘

Constructive Engagement requires you to:

Make a value proposition

Why am I here? What will it Change?How will I benefit?

Relevance

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‚Standards - Level‘

‚Umbrella‘ stakeholders consult themselves, and synthesise the expertise of their members

Democratic Politics is by definition determined by stakeholders

Adopted from World Health Organisation

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Linking Theory

to Practice

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SEEQUEL Project

• Conceived as a stakeholder-consultation exercise on quality

System Level Quality Framework developed on basis of 800 stakeholder interviews

Implementation Level

The perceived need of a stakeholder-led quality framework led to EFQUEL Foundation

Practice Level The Quality Cycle (later operationalised in certifications), integrates stakeholders and peer review at every level

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SEEQUEL Project

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SEVAQ+ Project

• Conceived as a quality-asessment-tool building exercise

System Level Stakeholder consultation led to 3 successive versions of the assessment questions

Implementation Level

More target groups than originally planned – now four target groups

Practice Level Different use cases led to hundreds of different questionnaire permutations, so as to target individual quality approaches.

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A final story

• Harold Moskowitz – psychotherapist working in marketing in the 1970s

• Held hundreds of in-depth interviews with customers of food companies

• Led to the Theory of ‚many-pepsis‘• Credited as the father of horizontal segmentation

or... quality is determined by

social factors

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Quality as Horizontal Segmentation• Harold Moskowitz – psychotherapist

working in product design in 1970s• Worked for a number of companies in

the food industry• Hired to design ‚the perfect polpa‘

and ‚the perfect pepsi‘• Consumer Consultation (not

surveying!) led to concept of Quality as ‚Many Pepsis‘

THANK-YOUfor your attention

Feedback is welcome!

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Presentation delivered at 3rd EQAVET Projects Seminar17.02.2012 Bucharest, Romaniawww.efquel.org www.eqavetprojects.eu

„Constructing Relevant Quality Approaches: A stakeholder engagement perspective “

Anthony F. Camillerianthony@camilleri.comhttp://www.slideshare.net/anthonycamilleri/